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Journalism |
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Rs. 550.00
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Communicative Language Teaching
A. Madhavi Latha
The book, “Communicative Language Teaching: New Trends” is about new method sin teaching English to the non native speakers of English. In the present scenario there is a dire need towards development of Communicative Skills. It is one of the important Skills among the Global Skills. Soft Skills can be developed only with the acquisition of good communicative Skills.
To manage Teaching-Learning process the role of the teacher is shifted to facilitator, mentor and monitor by involving the students in Task Based activities to teach Communicative Language. The shift of Teacher centered classroom to Learned Centered classroom in involving even the passive learner in learning the Target language. With pair work and group work activities, peer learning, cooperative learning and collaborative are encouraged.
This book consists of modules on Principles of Language Teaching and Theories, The Role of a Teacher in Managing Teaching Learning Process, Teaching Listening Skills, Speaking Skills, Reading Skills and Writing Skills with Task based Activities and Grammar Games. These modules can be used in Teaching the Target Language in Large Heterogeneous classes.
Teaching English Language to the non native speakers of English by managing large classrooms has become a challenge to the English teacher. With the increasing use of information technology in teaching and learning the traditional technique has been replaced by ICT based teaching. It is fervently hoped that the theory and practice provided in this book finds favour with the teachers of English language. ..more
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Rs. 350.00
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Non-Verbal Communication
M. Sinha
Communication is an integral part of our life. About 78 % of communication is non verbal. Only a small percentage comes from the actual words you say. The majority of our feelings and intentions are sent through nonverbal communication. Wordless messages or kinesics are the way we communicate by sending and receiving signals using body language, gestures, postures, proximity, haptics, and facial expressions.
Your walking, standing and sitting says a lot about you. Your postures and other body language can give you away, so to speak. They speak volume, even if you don’t move an inch, standing with your arms crossing or sitting down with leg crossing. Gestures are the use of movements or signals to convey a message to another person. Proxemics is the physical distance between two people which can be correlated to the relationship they share be it personal or social.
Haptics is the study of touching in nonverbal communication. When we say touching, we mean handshakes, holding hands, shoulder patting, kissing, “high-five”, brushing arm, gentle squeeze of hands or arms, brushing hair with one’s fingers, etc.Facial expressions are another form of nonverbal communication. It could be a cheerful smile, a silly grin or a frown.
The book provides a valuable guidance to any individual who is keen or wants to know about non verbal communication. ..more
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Rs. 725.00
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Advertising : Modern Concepts, Principles and Methods
R. K. Tailor
Advertising is the dissemination of information or views concerning an idea, product or service to induce action in accordance with the intent of the advertiser. It is an important tool of sales promotion. It is a non-personal presentation of an idea or a product or service. The main object of advertising is to promote idea about the products and services of a business organization. The book explains all the basic concepts of advertising after a detailed study of the subject matter. The language of the book is easy to understand that a layman may easily understand it. The book has been written in a lucid style that provides depth knowledge of the concept of advertising.
The contents of the book are as under:
•Introduction •Media of Advertising •Product Mix •Product Planning and Development •Product Life Cycle •Sales Promotion •Branding •Personal Selling •Consumer Behaviour •Service Marketing •Pricing.
The book will be useful to the students of B.Com., BBA, BCA, MBA, BBM, PGDBM and M.Com. of various Indian Universities. ..more
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Rs. 995.00
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Human Resource Management
R. Kaushik
,
U.Kaushik
,
S. Arora
Human Resource Management is one of the hot topics in business and information systems today. Human Resource Management is a business strategy that provides the enterprise with a complete, dependable and integrated view of its human resources. A noteable feature of the book is that it gives extensive coverage to Human Resource Development topics. The book contains a number of informative examples and diagrams. The book is primarily meant for students pursuing advance courses in Human Resource Management. Contents include : Concept of HRM, Human Resource Development, Human Resource Planning, Job Analysis, Recruitment, Selection, Placement and Induction, Training, Management Development, Trade Unions, Worker’s Participation in Management Performance Appraisal, Job Evaluation, Job Enrichment, Collective Bargaining, Grievance Handling, Morale, Team Development, Internal Mobility, Motivation, Human Resource Audit, Discipline and Human Resource Records and Research. ..more
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Rs. 650.00
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Mass Communication and Society
Sachin Bharti
Mass communication is a process of sending and receiving messages through mass communication vehicles or mass media. For democracy, media is a forth pillar and India is the biggest democratic country in the world. India is now a centre of information revolution. Therefore, it is very important to study the role of mass communication in the national development.
The book has written in such a way that it is not only helpful for the students but also fruitful for the professionals. It has covered mass media from newspapers to mobiles. It has a dedicated chapter on the historical background, present scenario and future of different mass media.
This book covers almost all related fields of communication and mass communication separately. The book can be divided into two broad categories: communication and mass communication.
We cannot ignore the effect of media on society and how society looks upon the media? The book also talks about the relationship between media and society. Many effect theories and models are covered in this book.
This book contains:
• What is Communication? • Sociology of Communication • Models of Communication • What is Mass Communication? • Sociology of Mass Communication • Mass Communication Media or Mass Media. • Mass Communication Models • History of Mass Communication Media in India • Mass Communication Effects and Society, • Normative Theories of Press and Mass Media. • Mass Communication Theories. ..more
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Price:
Rs. 650.00
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Global Media Television
Krishna Kumar Rattu
हिंदी
हिंदी ..more
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Price:
Rs. 800.00
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Editing : A Handbook For Journalists
Jai Deo Sharma
This book is designed for students and others entering journalism and for those already in the profession and keen to improve their technical skills. It will also be helpful for those employed in the public relations profession either in consultancies or as in-house practitioners – in fact, for all those earning their living by their writing skills.
It deals with the printed word: for messages to be properly communicated and understood and stresses the importance of clarity and style. While readers will benefit from reading this book from cover to cover, some will doubtless wish to dip into individual chapters as needs dictate. Editing skills in all their aspects are discussed thoroughly and explains what editors should look for in new stories, how to change it into a well-written news story, and how best to present it to the reader of the newspaper or magazine.
The technicalities of presentation are covered in detail. Also covered are the essential requirements for handling headlines and captions, as well as the basics of journalistic writing, or journalese, and the need for concise language coupled with the readability of the printed word.
The chapters will provide practitioners with a useful reference source for their day-to-day work. Efforts have been made to ensure that the latest information on the subject has been provided. Thus, teachers of journalism will also find this book ost useful. ..more
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Rs. 700.00
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Professional Communication Skills
D. K. Pachauri
As the field of communication continues to gain respect and credibility among members of related social science disciplines, it becomes important that the assembly of new communication knowledge reflects the confluent treatment of both current research practices and theoretical foundations. It is only through the advancement of theory that a discipline can maintain vigour, sustenance, and vitality. The communication discipline has made great strides in the last few years in producing new and exciting theories on which to base new communication research efforts. The present book is and attempt to provide information on communication skills, verbal and non verbal communication, communication theories and research and some other related topics. In today’s time success not merely-depends on good communication skill, but some other areas are equally important. Theses include ability of good technical writing, report writing, good presentation skills especially during interviews and a lot of other things. The book offers many important key concepts essentials for global business successes. ..more
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Price:
Rs. 450.00
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Patrakarita : Dasha avem Disha
P. K. Arya
हिंदी
हिंदी ..more
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Price:
Rs. 600.00
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Hindi Patrakarita : Itihas avem Sanrachna
Ramesh Jain
हिंदी
हिंदी ..more
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Price:
Rs. 550.00
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Sampadan Kala
Y. K. Gupta
,
M. C. Gupta
हिंदी
हिंदी ..more
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Price:
Rs. 550.00
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Media ke Vivdh Aayam
Y. K. Gupta
हिंदी
हिंदी ..more
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Price:
Rs. 675.00
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Business Communication
R. Tiwari
Business communication is a vital skill for everyone in business today. This book offers readers a clear and comprehensive overview on how to communicate effectively for every business situation, from sensitive feedback to employees to persuasive communications for customers. It offers advice for improving writing skills, oral presentations, and one-on-one dealings with others.
It also presents a clear, concise business communication guidelines and techniques, combining advanced technological resources with fundamentally sound strategies and practical, relevant examples.
The chapters have been chosen with care to ensure that as wide a perspective is placed before the reader. They include:
l Business Communication and Management l Communications and the Line Manager l Interpersonal Communication: One-on-One Designs
l Organizational Communication
l Managing Grammar in Organisational Communication l Verbal Communication l Nonverbal Communication l Reflexive Communication l Microskills for Reflexive Communication l Word Choice in Business Communication l Future and Emerging Business Communication Technologies l References l Index.
The book will be of immense help not only to the students and teachers of Commerce but to businessmen as well. ..more
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Price:
Rs. 550.00
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Women in World Journalism
M.L. Jena
News media produced by, for and about women have long been crucial mechanisms by which women can define the alternative visions of womanhood and cultivate new socio-political landscapes. Alternative news media advocated versions of women’s social, political, and cultural roles that were quite different from those proposed by or imposed by mainstream media. Such media have enabled women to exchange and share news unlikely to find a home in mainstream media institutions and to develop journalistic and media skills.
This book describes the entry of women into journalism, their struggles to gain equality and their determined efforts to ensure that their voice too was heard. Women journalists all over the world more or less face the same kind of problem initially-the resistance to their entry by their male colleagues. The chapters indicate the status of women journalists today and how they attained it.
• Women Journalists
• Problems of Women Journalists
• Women and Newsroom Values
• Women’s Ideas in the Media
• Women in Print Journalism
• Women Journalists and the Gender Tag
• Shattering the Glass Ceiling
• Women Reporters in Wartime
• New Trends in Media: Impact on Women
• Women in Broadcasting and the Net
• Women in the Media
The book will be useful for students, teachers and researchers in journalism and all other dimensions of the mass media and mass communications. ..more
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Price:
Rs. 500.00
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Jansampark, Patrakarita aur Suchana Kranti
M. K. Gupta
हिंदी
हिंदी ..more
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Price:
Rs. 950.00
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Sanganak evam Suchana Prodhoygiki
V. Kumar
,
A. S. Ansari
हिंदी
हिंदी ..more
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Price:
Rs. 500.00
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Jansanchar evam Patrikarita
N. P. Chaturvedi
हिंदी
हिंदी ..more
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Price:
Rs. 650.00
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Practical Journalism
P. K. Menon
The book explains how to write headings, how to prepare manuscripts for the press, how to select and ‘process’ pictures and also how to write captions for them. News writing procedure, defining a news story, writing the lead or intro, how to conduct interviews and report speeches, how to write feature stories and how to do copy reading or editing and proof reading are some of the other chapters that make the book comprehensive. How to look for news and get it is explained in detail in a chapter of its own. Though mentioned last, this is one of the most important pre-requisites of good journalism ..more
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Rs. 650.00
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Instructional Technology
T. M. Srinivasan
THIS book delineates and explains, in vivid detail, the technology of teaching at all levels. It combines instructional design principles, methods, media and computing with a learner-centred approach to make it intelligible, interesting and effective in the imparting of education to students. It contains details about the basic theories and applications of educational technology that will help the teacher to become an effective and purposeful instrument in disseminating education.
The chapters have been carefully planned. They show how instruction is designed, developed and improved and explain the types and uses of different media formats. They also explain how to integrate and apply specific approaches, strategies and techniques to make the maximum impact on student learning. The chapters include:
• Instructional Technology: Introduction and Overview.
• Models of Instructional Design.
• Systematic Design of Instruction Technology.
• Alternative Instructional Models and Knowledge.
• Human-Computer Interface Design.
• Instructional Systems Design.
• Instructional Delivery.
• Nodes and Organisation.
• Displays and Communication in Instructional Methods.
• Designing Training for Novel Problem-Solving Transfer.
• Evolution and Maintenance.
• Future Planning for Instructional Systems.
• Bibliography and an Index. ..more
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Price:
Rs. 750.00
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Handbook of Journalism
R. N. Basu
Beginning with explaining the concept of Journalism, the chapters have been arranged to show how to get started, how to set career goals, understanding reporting, how to edit written material, developing expertise in specialised fields, the role of the publisher, writing features and how to make each word of yours speak a hundred words. An additional chapter on Educational Journalism, which is gaining importance day by day with the growth of literacy and learning, has added to the uniqueness of the book. ..more
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Price:
Rs. 700.00
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Electronic Media and Broadcasting
P. K. Menon
This book has been written specially for career-oriented professionals keen to make a success of themselves in the field of broadcasting and the electronic media. Both are hi-tech professions and need a high level of professional skill. This book attempts to provide guidelines to develop that skill by providing a basic understanding of the concepts involved and detailed explanations of the technical foundations required. Not only that, this book will enable readers to acquaint themselves with the day-to-day realities of practical work in the field and the changes that are developing every day with the advance of technology.
The chapters are therefore aimed at those planning a career in the electronic media and broadcasting and also those who are already in the profession and want to improve their professionalism. It will thus be beneficial for all those interested in carving a name for themselves in television, radio or the Web. The chapters include:
—Public Service Broadcasting: An Introduction
—Principles of Public Service Broadcasting
—Early Visions of Public Television
—Political Economy of Mass Media
—BBC and its Funding
—Deconstruction of Public Service Broadcasting
—Funding and the Politics of Programming
—Broadcasting and New Technologies
—Satellite Television
—Democracy and the Future of Public Television
—Bibliography
—Index ..more
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Price:
Rs. 500.00
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News Reporting
R. N. Basu
It is said among journalists that getting the news is not very difficult. It is writing it properly and presenting it in a manner that would attract the reader and create an impact that is the most difficult part of the profession. This book has been prepared specially to acquaint the student of journalism and also its practitioners to learn how to identify news and write it correctly. It has been devised with the intention to cover the subject as comprehensively as possible and discuss all the aspects that go into good reporting and writing of news.
The painstaking efforts that have been put in to plan the book is evident in the chapters which include:
• The Calling of the Press,
• Journalism: It’s Easy as ABC,
• Business News and International Reporting,
• Marketing News,
• The Role of Cultural Values in News,
• The Impact of Imported News on a Small Nation,
• The Business,
• The Look of the Newspaper,
• What’s News and What’s Not,
• News Sources,
• Journalists’ Traits and Foibles,
• Trends.
This book will be highly useful for those who intend taking up journalism as a career to learn the nitty-gritty of reporting and how to write, what to write and when. Established practitioners of the profession will also find it useful to hone and improve their skills as it covers all the aspects of news reporting in the widest possible spectrum. ..more
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Rs. 550.00
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Public Relations
Ramesh Tiwari
Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management and practices. This book is the single most authoritative and complete reference for public relations professionals. It contains examples, sources and references to provide readers with contemporary cases, contexts and perspectives that illustrate major concepts and issues essential for an understanding of the subject and its practice.
This book provides strategies and tactics to help readers better understand the basic concepts, strategies and tactics practised in public relations today. It shows how public relations plays a vital role in today’s global economy and public discussion of contemporary issues. It is specially designed for persons interested in public relations, journalism, communications and business.
The book provides valuable hands-on reference for professionals ranging from middle-level marketing and sales managers to senior-level executives.
The contents include: — Public Relations: A New Perspective —Need for Strategic Public Relations Management — Theoretical Models for Public Relations Campaigns — Organisation and Key Public Relationships — Roles and Responsibilities — Message Development — Business Writing — Public Relations Writing — Writing for Broadcast — Audio-visual Scriptwriting — Video Public Relations — Public Relations and the Ethics of the Moment — Public Relations: Towards a Global Professionalism — Preparing for Tomorrow: Strategic Organisation — Future Dimensions for Public Relations Context — Bibliography — Index ..more
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Price:
Rs. 600.00
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Journalistic Ethics
P. K. Menon
The spate of sting operations by journalists, both print and electronic, has always raised the matter of ethics in journalism. The tehelka episode, the sting operation involving the sexual escapades of film star Shakti Kapoor and the latest (2005) involving a British reporter’s expose of how confidential material sent from Britain to call centres in India is available for a pittance has brought the ethics of journalism into the limelight and various shades of opinion have been expressed on the subject.
This book attempts to bring the entire spectrum of journalistic ethics into perspective with an astute analysis of what it is all about. As can be seen, the chapters deal with the subject in a most comprehensive manner. They include:
—Introduction to Ethical Thinking
—Ethics and Journalism
—Foundations of Journalism Ethics
—Ethics for Newsmen
—Quality in Mass Communications
—Privacy in Journalism
—Communitarian Ethics
—Covering the News Media
—Working of Press
—Future and Some Suggestions in Journalism
A Bibliography has been appended for those wishing to read more about the subject and an Index has been compiled to make reference to a specific topic easy and speedy.
This book will be most helpful to practitioners, teachers and students of journalism in all its varied forms. ..more
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Price:
Rs. 800.00
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Modern Student Journalism
Barun Roy
Writing for a newspaper is perhaps one of the most fascinating works one can ever take part in. It is like embarking on a new adventure every day. You meet new people, learn new things and visit new places. This book aims at making the journey to becoming a ‘well-trained journalist’ easy and enjoyable. It contains clear instructions and a step-by-step approach to the subject and will help you to be careful and critical in your reading and reflecting.
This book has been primarily prepared to serve as a textbook for modern print journalism for students of Mass Communication. It is designed in a simple and self-learning formet and seeks to involve students in learning the numerous skills of journalism through various projects, fieldwork, and practicals. Latest ideas and developments in the field have been incorporated so that students can keep abreast with everything that is happening in the field today.
The contents of the book include:
• A Brief History of Newsprint Journalism
• The World of Mass Communication
• The Press
• Roles the Features Play
• Newspapers
• The News
• The Reporter
• How to Write the News Lead
• Making the News Meaningful
• News Features and Columns
• The Editorial Page and the Editor
• Writing Headlines
• Correcting a Story
• Notes to the Text
• Glossary
• Bibliography ..more
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Price:
Rs. 450.00
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Effective Media and Mass Communication
P.K.Menon
Is communication the art of expressing oneself, of transferring as idea from the mind of one person to another? Is it a form of influence? Or is it a method that helps mankind to march forward?
These questions are explained in detail in this book. It endeavors to acquaint the layman with the technicalities that go behind the production of news, of the dissemination of ideas on a national and world-wide basis. It attempts to clear the ‘mysters’ or ‘aura’ that surrounds the process of news gathering and news dissemination and puts in simple, and easy-to-read language, the various processes that are involved, the various techniques that are used and the many aspects that communication has.
This is not a book for journalists alone. The general reader and all those in the profession of communicating ideas and thoughts, teachers, lectures, professor, social activists, workers in the NGO sector, government officials-in short, anyone whose work entails communications with the public at any level, will find this book useful as the reader sill be able to develop skills and facility to communicate better and effectively. It is with this idea that the book was planned and the chapters include Traditional Media and Communication; Effective Mass Communication; New Dimension of the Print Media; Radio for All; From Black and White to Colour TV; Towards Space Technology; Cinema after Independence; Network of Communications Services; Media Behaviour in Sri Lanka; The Third Superpower; and the Millennium and the Media. ..more
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Price:
Rs. 950.00
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Rural Development through Womens Participation and Electronic Media
Sawalia Bihari Verma
,
Shiv Kumar Singh
This book has been designed to meet a long-felt need for a compendium of papers contributed by writers, authors, subject experts, academicians and consultants and those who have been related agro-development, rural development, social development, overall entire infrastructure promoting rural bases.
The book contains papers on the following subjects: Participation and empowerment; Rural infrastructure in telecommunications; Empowerment of women and marginalised groups in panchayats; Women’s self-help groups; Women’s welfare and social development; Communication needs for rural women; Women corporate leadership; Women in commercial poultry, Status of women in India; Women’s role in gram sabhas; Self-employment as a career; Child labour in India; Electronic media for agro and rural development; Biotechnology and bioinformation; National social assistance programmes; Internet in India: an oversight; Decentralisation—new agency of the World Bank and Panchayats and child labour.
This book will prove useful not only to students of Commerce, Economics and Management but also to those who are appearing for CA, CS, Cost Accountant, CAIIB and other professional examinations. In addition, to the teaching community, researchers, policy makers, government officials, academicians and so on. ..more
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Price:
Rs. 500.00
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Information System Management
M. Y. Kamat
Generally, heavy metals are considered a dreaded lot. This book dispels certain myths about heavy metals and provides an insight into their essential role as micronutrients in our living system. Heavy metals have a widespread industrial use. Their release in the environment causes pollution and as a result substantial disturbances in the ecosystem. Mother Earth can absorb these shocks within its assimilating capacity and can correct the environmental damage by natural biological processes.
Inclusion of analytical techniques for determination of heavy metals and relevant Environmental Legislation makes the book a thorough and comprehensive one. ..more
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Price:
Rs. 800.00
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Bharat mein Sanchar Madhyamon ka Udbhav avem Vikas
Anjani Kumar Jha
HINDI ..more
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Price:
Rs. 600.00
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Advance Reporting and Editing
Anjani Kumar Jha
HINDI ..more
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Price:
Rs. 725.00
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Effective Communication Skills
M. Sinha
This book expresses various dynamics of business communication. Following a reader friendly approach, it provides comprehensive coverage of basic concepts and principles of communication relevant to students and highlights its formats and modalities in current use.
All relevant dimensions of communication from learner's perspective, find lucid coverage here. Topics of this book as prescribed for the students of Engineering, Business Management and other professional courses of various universities are duly covered. This book will be useful to the students of B.Tech and MBA.
Various guidelines, hints and practical suggestions offered in the book enhance its utility for technical communication. I added contents on communication technology and its role in business communication.
Besides, the text provides a valuable guidance to any individual who is keen or wants to improve his communication skills. We have chosen those topics that seem to be most helpful to the students' developing and understanding of the way we communicate.
Our goal is to produce the most complete and usable book in the market. This volume has been written in a simple language and easy to understand style. Thus, the entire book is intended to give a comprehensive yet quick grasp of communication skills. ..more
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