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  Management  

 Price: Rs. 850.00
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Karya Santusthi (Job Satisfaction)
Anil Kumar Pareek
HINDI ..more


 Price: Rs. 700.00
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Information and Communication Technology in Teaching Skills
Deepa Awasthi
This book titled ‘Information and Communication Technology in Teaching Skills’ is collection of 13 chapters and is divided in two sections. First section is termed as “ICT: Educators’ Perspective” includes seven chapters focusing on the role of ICT in teaching thinking skills, teachers’ perception and mindset towards use of ICT and use of ICT based tools in classrooms in interest of students, qualitative and quantitative impact of ICT in education, issues and challenges faced by distance education in making use of ICT, role of ICT in transforming the field of teachers’ education etc. Second section of the book termed as “ICT: Learners’ Perspective” includes six chapters covering vast areas of the field of education from learners point of view e.g. integration of technology in teaching learning process, present trends in use of ICT in distance education, use of e-libraries in modern day education, role of ICT in teaching disabled children and how ICT can transform the rural education. This book highlights the challenges, solutions, strategies, present status and prospects of use of ICT in Indian education system. The readers, who want to explore more about use of ICT in Education with an innovative approach, will find this book useful. I hope this book will certainly add new dimensions to their knowledge. ..more


 Price: Rs. 625.00
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Human Engineering : A Management Perspective
B. Shaji
The book explores the possibility of Human Engineering (HE) in a human-machine-environment system in the Indian industrial context. The term HE is not acknowledged among the industrialists as it deserves. The book provides a clear insight into the goal of HE which ensures a good fit between the workers and their job. It is less known that proper identification of the positive effects associated with HE and its intervention can result in reduction of workers’ musculoskeletal pain and discomfort, reduction of work load, reduction of working time, better working posture, increased productivity and improved working condition. The book is very much useful for academics, industrialists, operations managers, researchers and students. ..more


 Price: Rs. 900.00
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Entrepreneurship Development in India
Dr. Sushil Kumar
This book has been brought out with new thoughts on actual process and practice of entrepreneurship which are based on five basic purposes: (i) evolving strategies to empower the people through enterprise development, (ii) strengthening the linkage between people and business support organizations, (iii) involving the researchers and scholars in the process of performance measurement system of entrepreneurial practices, (iv) designing, monitoring and evaluation of Entrepreneurship Development Programmes(EDPs), and (v) developing counselling skill. Research, education and trainings on entrepreneurship have become most relevant activities to prepare the people to participate in the entrepreneurial activities for generation of incremental wealth in the economy. In order to develop entrepreneurship, role of government is well defined in creating entrepreneurial culture and conducive business environment within the country. Business Support Organizations act as link between people and government by rendering their support services. In Chapter 1, purpose, need, importance, relevance and scope of entrepreneurship development are introduced. Objectives and hypotheses are evolved to undertake the task of writing this book in a defined direction and destination. Role of government policies and their review in implementing them in the field are explained In Chapter 2. In Chapter 3, problems and prospects in implementing Government policies and Entrepreneurship Development Programmes are addressed. This enables to set strategies for entrepreneurship development with emphasis on tribal region. In Chapter 4, Institutional network and support are focused. Role of implementing institutions are analyzed with a view to measure their efficacy for speedy development of entrepreneurship. In Chapter 5, entrepreneurial practices taking placed in the field by the people as well as promotional institutions are examined. Analysis on three factors viz, (1) People and their entrepreneurial mindset, (2) Projects (creation and management of ventures) and (3) Institutional support (implementation of the policies) are done. In Chapter 6, four hypotheses which are drawn and assumed for investigation are tested. In Chapter 7, final findings and conclusions are drawn on the basis of objectives and hypotheses. Models duly designed and developed for entrepreneurship development by the author are attached in annexure. In order to measure the performance and evaluate the activities of entrepreneurship development, several formats are designed. All these and newly developed formats are attached in Annexure. ..more


 Price: Rs. 850.00
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Demographic Transition in India
Seema Sharma
Demography is the scientific study of population. Demographers seek to know the level and trends of population size and its components. They search for explanations of demographic changes and their implications for societies. The Indian demographic scene was undergoing a significant change. Although the country still continued to be in the explosive second stage of the demographic transition, yet the trends in fertility and mortality for the country as a whole, as also for its large parts, indicated a perceptible change. The faster decline in the fertility rate in comparison to the decline in mortality rate of the country was a significant development in this regard since the mortality rate in the country had already declined significantly. The introduction chapter of the book includes effects of population growth on economic development, socio-economic background of India and study area, it includes methodology and data base, objectives and chapter plan also. Chapter two Demographic Transition Theory includes theories those launched by various classical economists and demographers. On the other hand this chapter also includes some measures of main components of demographic transition. Chapter 3 gives overwiew of literature whereas chapter 4 discusses demographic parameters over the years, the parameters are Fertility and Mortality, Urbanization, Literacy and Sex Ratio etc. Demographic profile of the region is studied in chapter 5 wheres chapter 6 deals with fertility and mortality model and empirical results. In this chapter district-wise analysis has been done. Population policy (1999) of the state, needs of population policy and various aspects has been dealt in chapter 7 whereas Demographic Dividends and its Implication are discussed in the last chapter, where we can see the dividends in India.The demographic dividend is not an involuntary marvel, but it requires an integrated and cohesive policy framework in health, education and in labour sectors to reap this dividend and capitalize the window of opportunity increase which is stressing our resources and hampering economic growth. In the last overall summary & final cunclusion of the book is given.  ..more


 Price: Rs. 750.00
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Consumer Behaviour
Purnima Sharma
Consumer behaviour is a dynamic and multidimensional process and reflects the totality of consumers’ decision with respect to the acquisition, consumption and disposition of goods, services, activities and ideas. Most of the marketing problems arise because the products and services and marketing programmes are not in harmony with consumer’s mind. The study of consumer behaviour tries to harmonise marketing programmes and strategies with consumer needs. In India, due to increase in diversity of population and the ever-expanding choices and freedom makes the study of consumer behaviour a must for the marketing function. The 21st century is not going to be happy with “consumer satisfaction” but is certainly with “consumer delight”. This book is an effort to pave for this paradigm shift.  The entire book is divided into six chapters. The first chapter explains the concept, significance, determinants and models of consumer behaviour. The empirical investigation for collection of primary data has been undertaken through a research methodology in the second chapter. The third chapter highlights the importance of psychological factors in consumer behaviour. The fourth chapter includes the role of personal factors. The fifth chapter incorporates the influence of social and cultural factors. The conclusion has been drawn in the sixth chapter. The book is useful to the students, research scholars, marketers, business firms and psychologists.  ..more


 Price: Rs. 800.00
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Bharat mein Sanchar Madhyamon ka Udbhav avem Vikas
Anjani Kumar Jha
HINDI ..more


 Price: Rs. 600.00
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Advance Reporting and Editing
Anjani Kumar Jha
HINDI ..more


 Price: Rs. 450.00
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Dictionary of Research Methods
Janak Singh MeenaSubhash Meena
Effective research methods are the tools by which information is gathered. Without the appropriate design and use of research methods, we are unlikely to gather quality information and as such create a shaky foundation to any review, evaluation or future strategy. For researchers, the group of research methods contained within this handbook are the research terms, and like any methods need to be used in the right way–for the right research. Research methods, if understood and used appropriately can make your research a lot easier. This book, therefore attempts on the one hand to explain and demystify the world of research methods, whilst on the other it seeks to provide a strarting point for their use. In this, we are not suggesting that using research methods is easy, but merely that it can be appreciated and undertaken by practitioners and non-research experts. This book, reflects our wider aim to develop and improve the performance of the researchers in their research works. In this, we hope this handbook goes some way in helping to address some of the persistent issues faced by researchers and contributes to ensuring positive changes in research field. ..more


 Price: Rs. 850.00
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Tourism and Economic Development
Harshit Dwivedi
Tourism and Economic Development is one of the most important factors that influence the Tourism Industry & Tourism area. The general impression about the Tourism and Economic Development give information about the Historical prospects of our country and Economic development of State’s. This book aims the reader’s to get acquainted with the culture, customs and conventions, language and mode of living of the local people. Tourism thus liberalizes their mind and helps the people to strengthen the bonds of friendship, international understanding and co-operation. Over the past years, many developing and developed countries have considered tourism as an option for sustainable development of their nations. The importance of tourism as a contributor to economic growth is so widely accepted that year after year throughout the world a massive investment continues to pour in its development. It is with this backdrop, this book is an attempt to investigate the dynamics of the relationship between tourism sector development and economic growth of India. This book presents various aspects of Tourism with respect to Economic Development. The present book covers wide range of topics from Case studies of monuments; Eco-tourism based industries, Impact of Globalization, Rural Tourism Entrepreneurship, Hospitality Industry and Sustainable Tourism. This book contains 13 research papers of various authors from all region of India. It is expected that the book will be highly useful for students, scholars, professors, planners, policy makers, economists and all those involved with tourism industry in any manner. ..more


 Price: Rs. 1200.00
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Panchayati Raj And Rural Development
Dr. Jagdeep SinghDr. Anju Beniwal
The 2011 Census estimates that 69 percent of the country’s total population inhabits in villages. Despite implementing a number of programmes for creating gainful employment opportunities and to improve the quality of lives of rural masses, rural development continues to be a key policy challenge. Rural development essentially reflects in the improvements in the economic well being of people living in villages. Rural development implies both the economic betterment of people as well as greater social transformation. In order to provide the rural people with better prospects for economic development, increased participation of people in the rural development programmes, decentralization of planning, better enforcement of land reforms and greater access to credit are needed. This book mainly focuses on the following contemporary issues related to the panchayati raj and rural development —Panchayati raj —Khap Panchayat —Modernization —Empowerment —Decentralization —Role of NGO’s —Digital Literacy —Health Habits and Food Behaviour —Water Deficit etc. ..more


 Price: Rs. 900.00
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Natural Disaster Management : Things Everybody must Know to Save their Families
N. C. Asthana IPSPriyamvada Asthana
Natural disasters like earthquakes; yearly floods, flash floods; cyclones; tsunami; landslides; heat wave; cold wave; and so on strike us regularly. They come without much warning and devastate vast areas, affecting millions of people. You could very well be one of those. Do you have any idea what you should do then? Do you want you, your family, friends or neighbours to be hapless victims? You cannot depend on the Government for everything in a disaster. In a large country, it takes time to mobilize resources, rescue the victims, deliver aid and provide relief to the people. Hence it is important that all of us must know how to help ourselves in case of disasters so that our suffering is reduced. This book tells you how to cope with natural disasters by yourself at your level. This book will empower you with a secret knowledge, derived from most authentic sources that you would not find anywhere else. It gives you down-to-earth, most practical advice on: • What natural disasters can do to you and your family; • the low-cost preparations you must make to meet them; • the hitherto untold secret skills that you must learn; • the actions you should take during disasters; • how to survive yourself and to help others; • how to do it at practically no cost; • and how to do it without any special equipment and any special training. Averting disasters is not in your hands; but surviving disasters is certainly in your hands. Learn and help yourself.  ..more


 Price: Rs. 650.00
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Enhanching Communication Skills : Theory and Tasks
Yashwant Sharma
Teaching English in the global scenario is a challenging task as the needs of the youngsters who wish to pursue higher studies and get coveted jobs are not confined merely to acquire mastery over structures of English language but they yearn for learning use of English to perform several communicative functions. For acquiring a good command over English, role of methods and materials of teaching English is pivotal. However, one cannot rely on a particular method as the over-dependence on one method or one book cannot produce desired results. This book aims to help a teacher of English as an initiator, motivator and facilitator to fulfill the growing communicative needs in English as it provides with the theoretical framework for preparing classroom tasks and discusses the paradigm shift from teaching to learning along with the set of tasks for ready use which are learner centered. While using these tasks in the classroom, teachers of English are expected to make necessary changes in accordance with the need and level of learners. This academic venture will surely bridge the gap between the theory and practice and cater to the needs of teachers and students of Communicative English.  ..more


 Price: Rs. 1700.00
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Fire Fighting
N. C. Asthana IPSPriyamvada Asthana
year in which many people are killed and property worth billions is destroyed. Obviously, fire services in India remain extremely backward. ..more


 Price: Rs. 450.00
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Vaishvikaran ka Banking Kshetra per Prabhav
Harshit Dwivedi
HINDI ..more


 Price: Rs. 800.00
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Gender Budgeting : Contemporary Issues and Remedies
Mita Ashish Shah
Gender Budgeting is a dissection of the Government budget to establish its gender differential impacts and to translate gender commitments into budgetary commitments. The current book is an attempt to look at the Government budgets from a gender perspective and to assess how it addresses the needs of women from different aspects. The book also highlights the various issues and remedies in context of Gender Budgeting. It is hoped that the book proves to be useful for various researchers and policy makers and would also prove to be a rich source of information to develop an understanding of the term Gender Budgeting. The Contents includes : · Introduction · Gender Budget: Theoretical Perspective · Engendering Development: Policy and Legal Perspective · Status of Women in India · Gender Budgeting: Analysis of Union Budgets in India · Emerging Issues and Remedies Bibliography  ..more


 Price: Rs. 2500.00
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Disaster Management
N. C. Asthana IPSPriyamvada Asthana
Disaster management is a relatively new subject in India. Our record in disaster management has been far from satisfactory. Whether it is earthquakes, floods, flash floods, cyclones, drought, industrial disaster like the Bhopal gas tragedy, or outbreak of various types of epidemics, we almost invariably end up with massive loss of lives and property. The memories of the Uttarakhand floods, the cyclones in Orissa, floods in Bihar, the Bhuj earthquake, and the 2004 tsunami are still fresh in our memory. This exhaustive book covers, among other things, the following in great detail: · Fundamentals of disaster management · Disaster mitigation measures; disaster preparedness; response to disasters; and recovery from disasters · Disaster emergency medical care · Search and rescue operations · Indian government’s approach and systems for disaster management · Various types of disasters and measures to deal with them including cyclones; earthquakes; floods; tsunamis; droughts and famines; railway accidents; health-related disasters and various outbreaks like dengue, Japanese encephalitis, and avian flu; mining accidents; industrial disasters including nuclear reactor and chemical plant accidents; aircraft accidents; war-related disasters; landslides; avalanches; and wildfires etc. This book provides detailed practical advice on the techniques and equipment which you would not find in any other book on disaster management. Drawing from the examples and best practices in the world, it will enable individuals, organisations and governments to know what they ought to do for preventing disasters and coping with them; what equipment they should have; what preparation they should make, and how they must employ them. Every citizen of this country must read this book so that he is better prepared for coping with any type of disaster.  ..more


 Price: Rs. 595.00
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Personality Development
M. SinhaV. Bhatnagar
Covering determinants of personality and the factors through which a person can influence others, the book is systematically arranged and presented in thirteen chapters in an easy language and lucid style. ..more


 Price: Rs. 725.00
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Effective Communication Skills
M. Sinha
This book expresses various dynamics of business communication. Following a reader friendly approach, it provides comprehensive coverage of basic concepts and principles of communication relevant to students and highlights its formats and modalities in current use. All relevant dimensions of communication from learner's perspective, find lucid coverage here. Topics of this book as prescribed for the students of Engineering, Business Management and other professional courses of various universities are duly covered. This book will be useful to the students of B.Tech and MBA. Various guidelines, hints and practical suggestions offered in the book enhance its utility for technical communication. I added contents on communication technology and its role in business communication. Besides, the text provides a valuable guidance to any individual who is keen or wants to improve his communication skills. We have chosen those topics that seem to be most helpful to the students' developing and understanding of the way we communicate. Our goal is to produce the most complete and usable book in the market. This volume has been written in a simple language and easy to understand style. Thus, the entire book is intended to give a comprehensive yet quick grasp of communication skills. ..more


 Price: Rs. 1050.00
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Child Labour in India
R. P. Yadav
Children are the important assets of the society. Every child has the right to enjoy his childhood. They have the right to education, play, recreation and development of their personality. But it is ‘harsh reality’ of the global society that out of 153 crore children, about 25 crore are ‘Child Labour’. They are working in hazardous, most worst forms and other works. Virtually it is a matter of gross violation of ‘Child Rights’. The concentration of child labourers in India is highest in the world. This harsh reality of the society is fostered by many socio-economic and cultural factors. In India, state intervention to eliminate child labour have been basically of two types—the ‘legislative interventions’ and the ‘welfare interventions’. More than 4000 ‘Special Schools’ are active in 100 child labour endemic districts spread over 13 states of India. Such schools are educating and rehabilitating more than 2 lakhs child labourers. The present book is a honest effort in this regard just to present a ‘comprehensive picture’ about the complex and gigantic problem of child labour in India. The book is a collection of 19 academic and research papers contributed by many scholars from different universities of India. The papers are grouped into following four sub parts. Part I Child Labour : General Issues Part II Child Labour : Causes, Conditions and Forms Part III Child Labour : Regional Studies Part IV Child Labour : Combating Child Labour This book will be useful for students, academicians, researchers, NGOs, trade unions and governmental agencies. ..more

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