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 Price: Rs. 850.00
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Women Workers in Informal Sector
R. P. Yadav
Women constitute about 48 percent of nations’ population. About 42.30 crore workers are working in India. The share of women in total employment is about 29 percent (12.27 crores) compared to 71 percent of men. Out of 12.27 crores women workers in India,  ..more


 Price: Rs. 600.00
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National and Inter-State Development of Agriculture in India
O. S. Shrivastava
This volume packs very comprehensive vistas of agricultural development in India and the States of India. There is inter-State profile of the uses of physical and financial inputs and of the ‘production’, ‘physical yields’, ‘value-productivity’, ‘outputs’ and ‘profitabilities’. There are brief profiles of State agriculture. The cropping patterns of the past, present and future (agro-climatic zonal planning) are examined. There is comprehensive examination of the land-use pattern, wastelands, land reforms, operational holdings and land development. Various elasticities and efficiency measures have been examined even with international norms. The book also deals with the positions regarding stock-pilling and food security. The discussion ends with the logical inclusion of the public distribution system and nutritional position in India. Readers can ‘construct’ a comprehensive profile of their own State and then compare the position with other States. ..more


 Price: Rs. 1100.00
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Empowerment of Women through Gender Budgeting
Mita Ashish Shah
The term Gender Budgeting is a recognized tool for empowering women. It includes various Government initiatives which addresses gender issues in relation to public expenditure and policy. Right from pre-independence days the need to inculcate a culture  ..more


 Price: Rs. 900.00
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Foreign Direct Investment and Economic Development
A. Vijayakumar
Foreign Direct Investment and Economic Development present thought-provoking research papers in the field of FDI and Indian Economy. The subject matter of this book is well structured, which can be advantageously used by research scholars, teachers, finan ..more


 Price: Rs. 3000.00
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New Vistas in Rural Economy
Subah Singh Yadav
The present set of 5 volumes presents a unique collection of writings on Rural Economy contributed by outstanding scholars of national and international eminence. The basic objective of this modest attempt is to provide a comprehensive scenario of the issues and factors that are vital in the process of accelerating Rural Economy as also to produce a reference book for the rural development activists, university teachers, researchers and for those who are engaged in advanced studies in this area. It is a profile of broad overview of the indicators, problems and prospects of rural development within the economic, social, political and cultural framework of Indian economy. The choice of contents range from grassroot development of a village to national economic issues-infrastructure, agriculture, ecology,poverty, unemployment, science and technology, extension service etc. The compilation of these subjects alongwith their allied contents have been so structured that every volume will prove an invaluable compendiumfor relentless study, thus attracting a wider readership without leaving out the intricacies of the rural economy. ..more


 Price: Rs. 1500.00
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Rural Development and Poverty Allevation
Subah Singh YadavRam Kumar Gurjar
The set presents a cohesive and comprehensive scenario of the changing dimension of rural development process in the post Independent India, besides, producing a standard reference book for university students and research scholars. The problems of infrastructure to rural development and poverty alleviation have been viewed in relation to agricultural and economic growth. As such one can easily trace the sustained efforts made by government and voluntary agencies scattered in these writings. The compendium also suggests that there remains a lot to be done to brush up these attempts, because infrastructural disparities between rural and urban areas have accentuated the income disparities. The distinct changes in the rural economy in the 1960s followed by antipoverty programmes and employment generating programmes in 1970s and 1980s respectively are to be resumed vigorously in the current decade. As such this compendium becomes an invaluable creation on rural economy which is of immense use for policy makers as well as academicians. The simple and lucid style of presenting various writings adds new dimensions to the basic content. ..more


 Price: Rs. 495.00
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How to Write Thesis and Research Papers
M. Sinha
This book expresses various dynamics of writing thesis, research papers, reviews and articles. Following a reader friendly approach, it provides comprehensive coverage of basic concepts and principles of writing thesis and research papers relevant to the students and professionals who wish to pursue research works. All relevant dimensions of writing thesis and research papers from learner’s perspective find lucid coverage here. Topics of this book ranging from Effective Writing Skills, Introduction to Research, Research Process, Writing your Thesis/Dissertation, Hypotheses, Sampling, Formatting & Referencing, Abstracting , Book Review & Article Writing to samples of research papers, articles and book reviews are duly covered. The book is immensely useful for all those who wish to write thesis and research papers. Various guidelines, hints, pictures and practical suggestions offered in the book enhance its utility for learning the art of writing research papers. We have chosen those topics that seem to be most helpful to the students and professionals in developing and understanding the ways in which a thesis or research paper is written. Our goal is to produce the most complete and usable book in the market. This volume has been written in a simple language and easy to understand style. Thus, the entire is intended to give a comprehensive yet quick grasp of the theme undertaken. ..more


 Price: Rs. 595.00
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Rural Women Entrepreneurship
Harshit Dwivedi
Entrepreneurship is one of the most important factors that influence the industry. The general impression about the women Entrepreneurs across the word is also changing slowly. In this book entitled “Rural Women Entrepreneurship” covers the need to strengthen business owned by women in rural areas and to facilitate the entry of small, medium and micro enterprises. It has been reinforced in the recent years by the emergence of a ‘global market’ accelerated by the affordability and penetration of information technology. This book presents various aspects of Entrepreneurship development with respect to Indian rural women. The subject matter of Rural Women Entrepreneurship development included wide range of topics from Rural area of farmers, Rural women in agriculture, Rural women empowerment, Indian women Entrepreneurship, Women economic force and Entrepreneurial restructuring. This book contains 14 research papers by authors from all religion of India. It is expected that the book will be highly useful for Students, Scholars, Professors, Planners, Policy makers and Indian Industries. ..more


 Price: Rs. 700.00
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Self Help Groups For Rural Poor
Mahendra S.BhairamkarV.G. Patil
The Self Help Group is considered as a viable organization of the rural poor particularly women for delivering micro credit in order to undertake entrepreneurial activities. Some of the SHG managed by the rural poor women successfully demonstrated how to mobiles and manage thrift activities, appraise credit needs, enforce financial disciplines, maintain credit linkages with banks and effectively undertake income generating activities. The functions of SHG showed that the poor as a group are quite credit worthy and repayment of loan is quite satisfactory. The joint liability of the group enables the poor to overcome the problem of collateral security and also has in-built mechanism of peer monitoring leading to better loan recoveries and productive credit utilization. The book also makes an attempt to understand the efficiency level of Self Help Groups and constraints in smooth working of Self Help Groups. The book also helps to identify the members for Self Help Group in Rural India. ..more


 Price: Rs. 895.00
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Child Labour : Dimensions & Determinations
N. Shukla
“Children are mirror, who reflect the future image of a nation. If anybody wants to see the nation he should see its children. If the children grows up properly then the nation will also grow up and if the exploitation of children was there then the nation will go in doom.” Child labour is a global problem. It is multi-dimensional and multi-layered in nature. The phenomenon of child labour, like all other social phenomena, is historically and socio-economic conditioned. It is related to multiple issues and situations. It is both a cause and consequence of vulnerabilities— poverty, illiteracy and livelihood loss. Its emergence, growth and nature of dynamics are intrinsically bound with the changing trends in production and reproduction of a social matrix. Child labour has become a common feature of any third world countries to which India is not an exception and despite adequate efforts in the direction of relief and rehabilitation, the problem continues to grow in an alarming proportion. If child labour is to be eradicated, the governments and agencies and those responsible for enforcement need to start doing their jobs. It is hoped that the volume will highly useful for students and scholars, academicians, professors, administrators, Social workers and NGOs, planners and policy makers. Dr. Shailesh Choubey Professor & Head Dept. of Economics Rani Durgavati University Jabalpur (M.P.) Ex. President, MPEA ..more


 Price: Rs. 350.00
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Self - Employment to Educated Unemployed
Mallikarjun Chandakavate
The main objective of the study is to make a comprehensive evaluation of the ‘SEEUY’ Scheme with a view to findout whether and to what extent such a scheme constitutes a viable and effective policy tool in the context of broader employment promotion strategy. Though a micro-level study of a district, its finding have a macro-level application. The study has the good blending of theoretical discussion with empirical evidence. It is revealed by the study that the formulation and implementation process did have some avoidable gaps and overlaps which resulted into its reduced impact. The author has been quite successful in making quantitative measurement of the impact of the scheme on the beneficiaries and also in its qualitative assessment. Based on the findings of the study, the author has come out with several practical suggestions to make the scheme a real success. The book is of immense use not only to policy makers, researchers, teachers and development administrators but also to the vast majority of educated unemployed and self-employed youth of the nation. ..more


 Price: Rs. 700.00
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Women Entrepreneurs
R. KaushikU. KaushikK.K. Goyal
This book deals with a very important subject, which is vital in the area of entrepreneurship and women empowerment. It discusses Meaning of Entrepreneurship, Women Entrepreneurship Development in India, An Effective Women Entrepreneur, Problems of Women Entrepreneurs, Marketing and Women Entrepreneurship Support System for Women Entrepreneurs, Business Plans, Strength of Women Entrepreneurs and Success Stories of Women Entrepreneurs in India. This book will be abiding interest to all those who are engaged in promoting women entrepreneurship and women empowerment. Contents: • Meaning of Entrepreneurship • History of Women Entrepreneurship Development in India • An Effective Woman Entrepreneur • Problems of Women Entrepreneurs • Marketing and Women Entrepreneurship • Support System for Women Entrepreneurs • Strength of Women Entrepreneurs • Business Plans • Success Stories of Women Entrepreneurs • Bibliography ..more


 Price: Rs. 400.00
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Paryatan avam Vikas
M. Yadav
हिंदी हिंदी ..more


 Price: Rs. 995.00
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Women Entrepreneurship : Challenges & Opportunities
N. ShuklaM. Chansoria
Entrepreneur is one who innovates, organizes, manages and assumes the risk of an enterprise and acts as a catalytic agent in growth process. When an enterprise is established and controlled by a woman, it not only boosts economic growth but also has many desirable socioeconomic outcomes. Swami Vivekananda had once remarked “There is no change for the welfare of the world unless te condition of women is improved, is it possible for a bird to fly on one wing.” Women have innate flair for entrepreneruship. They are natural organizers and relationship builders. They can perform all the functions of an able entrepreneur in an efficient manner as their male counterpart, still they constitute less than 12% of self employed workforce in India, which is very less as compared to developed nations. This calls for concerted efforts to promote their role in entrepreneurial activities so that they can contribute to the growth process of te nation. Growth of women entrepreneur can go a long way in bridging the gap in gender inequalities in our country. The present book contains 35 different articles in which it is our endeavoor to cover the major aspect of women entrepreneurship. It is hoped that the book will be highly useful to students, scholars, professors, planners and policy makers. ..more


 Price: Rs. 395.00
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Leadership, Poverty and Social Security
T. Ramaswamy
This book highlights the role of leadership in eliminating poverty. The focus is on the Indian scene. The underlying theme of the book is very well summarized in the statement made by an eminent jurist who was Indian Ambassador to the United States of America decades ago. According to him, the credit for the achievement of keeping India a poor country, despite its huge production and vast potential goes to its politicians. The spirit of democracy has been put to shame by our elected representatives who form a floating population of power seekers, power holders and power brokers. But India has survived all this because of it tremendous endurance capacity. These words are confirmed by the behavior of several members of the Parliament and legislatures seen through Television channels. The deficiencies in leadership and their impact on poverty are discussed in the early chapters of the book. In later chapters a remedy is suggested through improving the quality of leadership. The concept of power management and its relevance to poverty abolition finds detailed discussion. The role of development leadership is stressed and a strategy for rural development is mentioned in brief. The need for motivation, character development and encouraging talent for poverty alleviation is highlighted in separate chapters. Finally an example of action taken by the Sri Lankan government for poverty alleviation with some degree of success is stated in the Appendix. A lasting solution to the problem lies in high quality leadership at all levels. ..more


 Price: Rs. 650.00
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Inspirational Thoughts for Entrepreneurs
R. KaushikU. KaushikS. Arora
The world economy has opened the gates for the people of different countries to come forward to start, expand or diversify their economic activities in the form of goods or service industries. A large number of young people are coming up in the business world as entrepreneurs. In this book, a number of quotations/thoughts of the people from different fields like education, business, industries, film, sports, literature and culture are compiled. This book will prove its worth among the new, young and future entrepreneurs by motivating them and providing them the right direction in becoming successful entrepreneurs. ..more


 Price: Rs. .00
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Kautilya ka Rajnitik Chintan
B. Sharma
हिंदी हिंदी ..more


 Price: Rs. 700.00
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Entrepreneurship : Successfully Launching New Ventures
R. KaushikU. KaushikK.K. Goyal
The present book is an attempt on the part of authors to help and guide all those graduates, postgraduates housewives and public in general of any age who want to become entrepreneurs. The book has covered all the areas from Basics of Entrepreneurship to Steps towards entrepreneurship, Formalities in enterprise setting, Support system for small enterprises, Forms of organisation, Interface with existing entrepreneurs, Small business management, Bookkeeping and accountancy, Management of money, costing and pricing, Laws, Organising employees for better performance, Developing business contacts, Selling and salesmanship, Production planning and control, Business monitoring and control, Time Management for small business and Business plans. To motivate them ‘Success Stories of leading entrepreneurs’ and ‘Words of Wisdom’ are also given at the end of the book. ..more


 Price: Rs. 625.00
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Vashvikaran - Ek Samajshastriya Avdharna
P. M. YadavD. C. Bhatt
हिंदी हिंदी ..more


 Price: Rs. 1050.00
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Indian Economy : Changing Scenario
A. Vijayakumar
Indian economy, in the new millennium, had registered phenomenal growth in terms of the Gross Domestic Product (GDP). The current decade will be long remembered as a period of uncertainty and instability, due to the financial upheaval sparked by the sub prime crisis. All the economies of the world are doing their best to come out of this turmoil unscathed. In a globalized economic environment, where the economies of the world have been closely integrated, no country can claim that it has not been affected by the crisis. The crisis has not spared any country, both developed and developing, from falling into a trap. India is no exception in this regard. The impact of the crisis has been huge on the country. There has been a decline in the exports and this has primarily affected the external sector of the economy. The Indian economy had achieved a remarkable growth in the past few years, but it appears that, a gulf would emerge between the recent past and future performance of the economy due to the financial crisis. This book contains 23 papers focusing on changing scenario of Indian Economy, penned with an in-depth analysis by academics, and research scholars drawn from all over Tamil Nadu and duly edited by a renowned author. This is, perhaps, the first of its kind in providing rich and relevant information on Indian Economy, which hitherto remained as “forbidden fruit”. The book will be of immense help to all those interested in the study of new innovations in Indian Economy in the changing global business scenario. ..more


 Price: Rs. 600.00
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Global Financial Crisis
A. Vijayakumar
In a globalized economic environment, where the economies of the world have been closely integrated, no country can claim that it has not been affected by the crisis. The crisis has not spared any country, both developed and developing, from falling into a trap. India is no exception in this regard. The impact of the crisis has been huge on the country. There has been a decline in the exports and this has primarily affected the external sector of the economy. The Indian economy had achieved a remarkable growth in the past few years, but it appears that, a gulf would emerge between the recent past and future performance of the economy due to the financial crisis. This book contains 20 papers focusing on varied impact of Global Crisis on Indian Economy, penned with an in-depth analysis by academics, and research scholars drawn from all over Tamil Nadu and duly edited by a renowned author. This is, perhaps, the first of its kind in providing rich and relevant information on Indian Economy, which hitherto remained as “forbidden fruit”. All these papers invariably highlight the emerging trends and the impact of Global crisis on Indian Economy. The papers basically deal with inter-related structural facets. The book will be of immense help to all those interested in the study of new innovations in Indian Economy in the changing global business scenario. ..more


 Price: Rs. 650.00
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Women Entrepreneurs: Role Performance and Psychological Profile
S. PurohitP. Dashora
This book is a systematic depiction of psychological complexities of women entrepreneurs in purely work-set-up. For evaluation of these complexities special emphasis has been laid down on motivation, role-stress, coping, emotional intelligence and transactional styles of women entrepreneurs associated with different sectors. Fundamentally this book is designed on research findings and personal experience of authors and entrepreneurs of manufacturing, trading and service sectors sine-qua-non. For in depth and wider understanding of these aspects new instruments have been improvised, established and enumerated. Modest efforts have been made to explore and introduce the correlative effects and linkages of all these important aspects. The present book will be of great help to many women entrepreneurs to provide them clear understanding of complexities of psychological profile of entrepreneurs and workers along with their surrounding of work schedule. As the world grows and sees more and more women entrepreneurs coming to the light of the business and a need for understanding of their motivation coping styles, emotional intelligence is paramount. This book will be a step towards the direction of evolving “Superior Entrepreneurship” for future. Entrepreneurship is always a fear for the impact of fluctuation in economic state. In current time of economic recession the book becomes even more relevant with the state of challenges being faced by entrepreneurial commerce. ..more


 Price: Rs. 850.00
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Economics of Agricultural Production and Farm Management
J. M. Dhaka
The book entitled “Economics of Agricultural Production and Farm Management” deals with two important aspects of agriculture and applied economics i.e. agricultural production economics and farm management. The book is divided into 14 chapters. The first ten chapters deal with farm management and the other four chapters deal with agricultural production economics. In farm management, introduction, characteristics of farming as a business, principles of farm management, types and systems of farming, farm planning and budgeting, farm business analysis, cost concepts, farm layout, risk and uncertainty and linear programming have been covered. In agricultural production economics—the meaning, definition, nature and scope, basic terms and concepts, relationships between factor-product, factor-factor and product-product are covered with figures and data. It covers both fundamental and applied aspects. The book has been written in simple and easy language. It is intended to serve as a basis for a course in production economics and farm management and attempts at satisfying a need of under-graduate students of agriculture and post-graduate students of agricultural economics. It is hoped that the book will be worthwhile to teachers, students, researchers, professionals, farmers etc. ..more


 Price: Rs. 995.00
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Rural Development in India
P. Gopinandhan Pillai
India had reached a turning point in its long and arduous struggle for socio-economic development. In the 21st century India continues to live in villages. This make it obvious that any process of planning and development in India can hardly succeed without transferring its rural society. The approach to successive five year plans envisages ‘growth, equity, social justice, self-reliance, improved efficiency and productivity as its guiding principles. As a strategy to achieve these objectives, it calls for a ‘sharper focus on employment generation and poverty alleviation’ through rural development programmes. It is believed that provision of productive employment will help people to stand on their own feet and work with self-confidence and self-respect which will in turn help in people’s participation in developmental tasks. It is felt that information, education and training can play a critical role in creating awareness among the beneficiaries, equipping them with skills required in the process of being able to sustain their own upgradation and inculcating an attitude wherein they view themselves as part and planners of rural development programme. The book attempts to give the philosophy, policy and programme intervention for rural development in India. The book divided into seventeen chapters, which covers Freire’s and Gandhian philosophy on rural development, Swarnanayanti Gramsarozgar Yojana, Sampoorna Grameen Rozgar Yojana, People’s Campaign for 9th Plan, NGOs in rural development, Literacy, post-literacy and continuing education for rural development, Universities and rural development, Nehruyavakendras, Etension, TRYSEM, ICDS, Self-Help Groups and Community, Polytechnics for rural training. The book will prove to be of immense interest and invaluable reading or social scientists, planners, policy makers, rural administrators, NGOs alongwith students and teachers of sociology, Rural Development, Economics, Social Work, Home Science, Adult Continuing Education and Extension. ..more


 Price: Rs. 650.00
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Indian Economy and Challenges of Globalisation
Manchand Khandela
Presently relations amongst the countries are established or changed according to the policy and programme of the concerned countries. Now India has shifted towards western world under the leadership of the U.S. Not only this such countries have also changed their attitude and aptitude regarding India and have started to accept publicly the importance of this country in enhancing their rate of growth. The time has gone when India was only the taker and these countries were supposed to be donors. They were dictating the terms and we were forced to do accordingly. The process of globalization has made these relations in the changed form and now we are also dictating our terms. Now the terms are agreed, goods and services are traded for mutual benefits, balance of trade and payments are taking new shape. There are many challenges before the government like maintaining higher rate of growth and exports, safe-guarding the interest of indigenous industries, restricting the trend of brain draining, using the huge foreign currency fund in a better way, eradicating the problem of development and keeping safety and security of the nation. The book ‘Indian Economy and Challenges of Globalisation’ has been written to analyze the impact of changing world economic scenario on our economy, causes of attractive investment atmosphere, problems and opportunities in outsourcing, role of NGOs in economic development and social transformation, risks and limitations of nuclear energy, changing nature of economic offences and suggested remedies and other related factors affecting our economy directly or indirectly. The object of writing this book is to analyse all such conditions objectively and derive conclusions so that industrialists, traders, governments and other related individuals and institutions may be benefited. ..more


 Price: Rs. 600.00
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Vashvikaran aur Bhartiya Arthvyavastha
M. C. Khandela
हिंदी हिंदी ..more


 Price: Rs. 525.00
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Udarikaran Aur Arthik Vikas
M. C. Khandela
हिंदी हिंदी ..more


 Price: Rs. 525.00
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Economic Development : Myth and Reality
M. C. Khandela
In the age of globalization every thing is being done only for development. In actuality development is a means and not the end. It is only the tool by which the government tries or should try to eradicate poverty, inequality, suppression and exploitation. Since presently we have our rate of growth more than 9 per cent per annum, foreign exchange reserve more than 200 billion dollars, Mumbai Stock Exchange Sensex more than 14000 points, rate of growth of exports more than 30%, Indian big companies are taking over M.N.Cs. many times larger than themselves, foreign investors are really crazy to invest in India and we feel ‘proud’ of producing largest number of billionaires every year. On the other side, we are still struggling with our own problems of poverty, unemployment, illiteracy, economic and social inequalities, shortage of essential services like electricity, drinking water, sanitation etc. Majority of the population is not getting bare minimum requirements of food, shelter and health care. It shows that the development, which in one way looks like reality, is on the other way like a myth. The question which, very obviously arises, is as to what is the actuality. In the book “Economic Development: Myth and Reality” the author has tried to analyze the things with maximum level of positivity and factuality. In the book subjects like illusion of development, developmental efforts and general deprivation, hard realities of becoming developed country, global cooperation in poverty eradication, water as the resource for development and corruption and side effects of developments have been discussed, in detail. This book will be useful for entrepreneurs, traders, economic analysts, policy makers, planners and all the persons concerned with the subject. ..more


 Price: Rs. 400.00
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Rural Women and Their Quality of Life
S. Bhattacharjee
There is no absolute standard of living that is universally accepted although the people living in western capitalist societies are often considered to enjoy a higher quality of life. “Quality of life”, however, varies in time, space and culture. What is better in one culture may not be so in another. People’s desires, expectations in material and economic life as well as preceptions of good life vary across cultures. Good health, wealth, high political power and education may not always be the only criteria for a better “quality of life”. Prevailing social norms, cultural ideologies, and personal values may also influence an individual’s “quality of life”. This book, “Rural Women and their Quality of Life” is a comprehensive and most valuable document on the subject. An empirical investigation into the life-situations of rural women belonging to the different communities viz. Caste Hindus, Muslims and Santals with distinct socio-cultural practices and ideologies; and critical notes on their “quality of life” in objective as well as subjective terms have been presented in this publication. The power, priviledges and autonomy that the women enjoy in the public domain are, however, used not to form a separate world of women but to reinforce their community life. The world of women of all the communities in the villages mentioned in this book is primarily centred around their household, family and lineage. This publication will serve the interest of teachers, researchers, students of sociology; as well as administrators, planners and social workers." ..more


 Price: Rs. 900.00
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International Marketing
O. P. Kapoor
International marketing primarily is the coordinator of company’s different national marketing programmes. How can for example an exchange of marketing knowledge across the borders add value to a company’s passion in other markets? What effect can ""going international"" have on an international cost position. The book also offers a unique theoretical practical approach to international marketing context on the requirements of the growing firm. The book is geared towards undergraduate and postgraduate students studying international marketing, and blends rigorous theory with practice. The book also emphasis the impacts of technology on international marketing landscape. Writen in a clear and accessible style the contents include: • Nature & Scope of International Marketing • International Product Development • International Pricing • International Promotion • Marketing Information System • Planning, Marketing & Implementation of International Product • Cooperative Contractual Arrangements • Building and Buying Overseas Operations • Strategic Alliances with Equity Investment • Export Procedures • International Consumer Marketing on the Web • International Marketing Decisions: Processes & Activities • Bibliography • Index The book will be useful for undergraduates and postgraduates of Commerce, MBA students, and managers." ..more


 Price: Rs. 550.00
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Future of Indian Economy
M. C. Khandela
It is generally said that future is always uncertain. This saying is correct to some extent. But at the same time it is also said that exceptions are always there. This exception is about India’s certain higher rate of growth in the coming future. The future of Indian economy is brighter because of its huge human resources, rapidly upcoming service sector, availability of large number of competent professionals, vast market for every product, increasing impact of consumerism, absence of controls and licenses, interest of foreign entrepreneurs in India and existence of four hundred million middle class people. Even today, India is producing largest number of billionaires in a year, take over by Indian multinationals is amazing, the craze of Indians to go abroad is rapidly diminishing, the Rupee is becoming stronger and stronger in relation to Dollar. Our country’s say in the international diplomacy and political affairs has now become meaningful, thousands of foreigners are working as executives in India, packages are becoming lucrative and competitive and annual rate of growth is highest after China. This present picture gives some reflections of the future. But this is all in the absolute sense and not in the relative terms. We are afraid, in future also problems of poverty, unemployment, illiteracy, conservatism, criminalization of politics and economic and social disparities will be prevailing nearly in the same way. This is the contradiction of present delighting picture and fearful apprehensiveness of future. What is the actuality? This question is not only relevant but has to be necessarily replied. That is why the book “Future of Indian Economy” has been written to analyze the conditions in the field like role of micro financing in eradicating problems of poverty and unemployment, the problems and prospects of knowledge economy, chances and challenges of outsourcing in service sector, role of insurance companies in making the future brighter and safer, aggressive retailing and millions of retailers, impact of future trading in commodities on smaller traders, reforms and changing pattern of lending and borrowing and challenges before the public sector banks. " ..more


 Price: Rs. 600.00
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Entrepreneurship
Upendra KaushikSmita Bhatnagar
Commerce runs the world but entrepreneurs rule the globe. One of the challenges for the new generation is being self reliant and entrpreneurship is the key to it. Entrepreneurship fulfills economic wants of the individual and at the same time results into development of the economy. Study of entrepreneurship as a subject starts from the grass root level as a school curriculum and finds its way to the university at the graduate and post graduate level. This book has been designed keeping in mind what entrepreneurship is all about and how it can be applied. It starts from the simple concepts of ""What is entrepreneurship" to the complex level of different functional areas managed by an entrepreneur like Finance, Marketing, Production and so on. An attempt is made which is informative and comprehensive and would benefit students and professionals aspiring to become successful entrepreneurs." ..more


 Price: Rs. 700.00
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Globalisation, Privatisation and Market Economy
Y. K. Sharma
Globalization, privatization and liberalization have become dominant forces shaping societies and economies the world over. These three processes are interrelated phenomena. Globalized economies are likely to be more privatized and liberalized economies. Globalization, privatization and liberalization are multidimensional phenomena that have implications not only on the economic but also on the sociocultural and environmental aspect of countries and societies. One of the major consequences of globalization, privatization and liberalization is the acceleration in foreign direct investment flows. While foreign direct investment has been increasing for sometime among the developed triad countries, in recent years it has spread to other parts of the world, especially to the giant emerging economies. The privatization and liberalization policies pursued by these emerging economies have created new opportunities for foreign direct investment. International investors now face difficult problems such as choosing countries, evaluating risk-return relationships and assessing profitability in private and public sectors. The chapters in this book deal with all of these, reflecting the multilevel aspects of globalization, privatization and liberalization forces shaping world economies. The contents include: • Glogalisation, Privatisation and Libralisation • Privatisation and Organisational Behaviour • Multinational Market Groups : Trends and Innovations • MNCs Technology for Equity Joint Ventures • Managing Diverse Human Resources for Globalisation • Global-isation and Economic Regionalism • Foreign Capital and Open Regionalism • Domestic Distributive Concern the Growth Imperative • Markets Route to Full Employment • Administered and Informed Transaction in Free Economy" ..more


 Price: Rs. 800.00
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Project Management
R. C. Mehta
Tight project deadlines and stringent expectations are the norms in today’s tire-based and cost conscious global business environment. Written from a managerial perspective, the text equips you with the quantitative shells, knowledge of organizational issues, and insights into human behaviour that you need to do project management effectively. The book aims to help project managers to learn technical and interpersonal skills for achieving the project objective. This book attempts to bring the entire spectrum of project management into perspective with an astute analysis of what it is all about. As can be seen, the chapters deal with the subject in a most comprehensive manner. They include: • Project Management: Introduction • Need for Project Management • Tools of Project Management • Project Planning and Implementation • Role and Duties of the Project Manager • Use of Management by Objectives in Project Management • Managing and Handling Complex Projects • Project Optimization • Project Economics • Learning Curve Analysis for Project Control • Tools, Techniques and Training for Keeping the Project Update • Profiles of Project Managers • Bibliography • Index The book will be highly useful for graduates, postgraduates and MBA students alike." ..more


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Udarikaran aur Bhartiya Arthvavastha
M. C. Khandela
हिंदी हिंदी ..more


 Price: Rs. 750.00
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Retail Management
S. N. Mitra
With the beginning of globalisation Multinational Enterprises (MNEs) have essentially “swarmed” the globe with regional and local offices in an attempt to benefit from expanded production or market opportunities or to meet international social or health needs. The number of such offices is enormous & rapidly expanding. The book gives a clear picture in the manner in which the retail revolution, in particular the proliferation of the superstore, has benefited the majority of the population by offering greater choice, comfort and cheapness in shopping. The contents includes: • Introduction • A Strategy of International Retailing • Customer Specialty Stores • The Changing Organization of Retailing • Management in Non-store Retailing • Category Management • Customer and Selecting Products • Home Shopping - Retailing without Walls • Satisfaction and Performance in Retail Stores • Product Management in a Retail business • The Decision Makers in Retail Management • Bibliography • Index The book will be helpful to retail strategists, researchers, MBA students, retail managers & suppliers." ..more


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Hotel Management and Hospitality
J. Mathews
Hotel management and hospitality is an exciting professional discipline offering numerous career opportunities. This book is intended to bring out most scientific and basic method in dealing with the management in hospitality business and developing system of customer care. This book is basically designed for the hospitality management professionals of tomorrow. The book invites readers to share the unique enthusiasm surrounding of the hospitality industry and helps them to understand the aspects of this industry. It also highlights upon the ancillary management and methods and the care to be taken in the recruitment process and training of staff, keeping the business live in a most systematic manner that may not be competitive but also will attract the customers. This book would be very much useful even for any new entrepreneur to carry out this business successfully. The chapters in this book covers the subject comprehensively. They are: • Business of a Hotel • Recruitment of Personnel • Staff Training and Development • Location Strategy in Hospitality • The value of Hospitality • Hotel Management and Advertising • Sales Promotion and Public Relations • Unit Approach to Marketing • Reaching the Destination • Dealing with Guests • Results of Management Bibliography ..more


 Price: Rs. 550.00
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Hospitality Marketing and Management
J. Mathews
Hotel management and hospitality is an exciting professional discipline offering numerous career opportunities. This book is intended to bring out most scientific and basic method in dealing with the management in hospitality business and developing system of customer care. This book is basically designed for the hospitality management professionals of tomorrow. The book invites readers to share the unique enthusiasm surrounding of the hospitality industry and helps them to understand the aspects of this industry. It also highlights upon the ancillary management and methods and the care to be taken in the recruitment process and training of staff, keeping the business live in a most systematic manner that may not be competitive but also will attract the customers. This book would be very much useful even for any new entrepreneur to carry out this business successfully. The chapters in this book covers the subject comprehensively. They are : l Business of a Hotel l Recruitment of Personnel l Staff Training and Development l Location Strategy in Hospitality l The Value of Hospitality l Hotel Management and Advertising l Sales Promotion and Public Relations l Unit Approach to Marketing l Reaching the Destination l Dealing with Guests l Results of Management Bibliography ..more


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Handbook of Tourism
Yogesh Kumar SharmaPragya Sharma
Tourism as a manifestation of leisure pre-supposes a socioeconomic milieu in which money and time-away-from-work can be accumulated to be spent at will. Tourism as a form of mobility suggests that culturally sanctioned reasons exist for leaving home to travel. Many countries depend heavily upon travel expenditures by foreigners as a source of taxation and as a source of income for the enterprises that sell services to these travellers. Consequently the development of tourism is often a strategy employed either by a Non-governmental organization (NGO) or a governmental agency to promote a particular region for the purpose of increasing commerce through exporting goods and services to non-locals. This book is intended primarily, for tourists, students, educationists interested in planning and planners interested in tourism development and management. The contents includes: • Tourism: An Introduction • Theoretical Analysis of Tourism • Sustainable Tourism Planning and Community Participation • Tourism, Small Enterprises and Community Development • Physical and Economic Development of Tourism • Strategies for Planning and Development in Tourism • Cultural Tourism and Development • Impact of Tourism on the Arts and Crafts • Tourist Studies in Anthropological Perspective • Cultural Constructions and Alternative Tourism • Performance Measurement in Tourism Destination Development ..more


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Globalisation and Foreign Trade
M. C. Khandela
Globalisation is the continous process by which restriction and hurdles are minimised in the field of trade investment and flow of return. Today, there are 149 member countries of W.T.O. where 5 billion population live and 80% trade is involved. This has reached to the height from where using reverse gear is dangerous. India has become member of W.T.O. and chosen the policy of globalisation voluntarily. Now it is useless to talk much about the negativity of globalisation and is required to find ways and means so that the country may compete with full competence and comfort. Globalisation has made multi-dimensional effects and impacts in India’s foreign trade. We have trade relations with more than about 150 countries and deal in thousands of goods and services. Even though our part in the global trade is about 0.4% only but we have every opportunity to increase it. But we have many problems and limitations like lack of standardization and better quality of exported goods, procedural delays, negative attitude of bureaucracy, lack of prestige and goodwill of exporters, confusing policies, rules and regulations made and implemented by State and Central Governments, lack of professionalism etc. The book ‘Globalization and Foreign Trade’ is a humble attempt to analyze the changing conditions relating with foreign trade like role of bilateral and multi-lateral trade agreements, government assistance and cooperation for expanding foreign trade, changing pattern in relation with commodity, country and currency, new challenges and opportunities, demand of professionalism. This book will be useful for exporters and importers, industrialists, planners, government officials and all other person who deal in foreign trade and development in any way. ..more


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Globalisation and Economic Realities
M. C. Khandela
Globalisation is the reality of the present time and has many possibilities in future. No country in the world now dares to avoid the process of globalisation. The time has gone when the developed countries were to be benefited by this process. Now different types of adverse conditions are there before these developed countries and developing countries have many positive possibilities and prospects. Outsourcing has started moving in reverse gear. It has become big policy issue in countries like the U.S. and the U.K. On the other hand, countries like China and India have realistic plans of becoming Super Powers in the coming one or two decades only because of globalisation. All over the world not only economists but our politicians have stopped talking about the basic problem of human beings like poverty, unemployment, economic and social disparity, illiteracy, backwardness, lack of equal opportunity, social security, etc. They talk about market economy, dis-investment, privatisation, competency and competition, down sizing computer and information technology, hire and fire, least government control, labour reforms, etc., which are against the interests of the poor. This book "Globalisation and Economic Realities" has been written to analyse the changing conditions in fields like capital investment, cost of foreign trade, challenges before developing countries, role of international financial institutions like IBRD and IMF, rate of exchange, place of WTO, stock market and savings, low rate of growth in developed countries, economic unions, outsourcing, foreign trade, knowledge based industry, etc. Sincere efforts have been made to highlight the adversities faced by less developed countries and to give practical solutions. ..more


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Urbanization and Integrated Economic Development
J. Sharma
The growth of cities in most of the developing economies is the single largest factor influencing imbalances in economic development. The different urbanization levels reflect different degree of economic development. By 2050, half of India's population is likely to be living in cities and cities estimated contribution to Gross Domestic Product will be 75 percent by 2020. Much needs to be done urgently to transform our cities into livable urban spaces, if our cities are not to crumble further under the weight of teeming millions. In the tide of rapid urbanization in the country, urban development and governance has become a matter of vital importance, in our national economy. To govern Indian growing cities for promoting better quality of life of the people seems to be one of the biggest challenges in the twenty first century. Urban governance has to improve dramatically if our cities are to be revived and readied to absorb new migrants. The present urban governance model is unlikely to help our cities need to be governed differently and that calls for a new political culture of urbanity and citizen friendly administration. Financial and economic future of our urban areas will largely rest on how they are managed. Keeping this in mind, this publication familiarizes the reader, urban managers and economist towards understanding the role of urbanization in national economy and to suggest solutions to the challenges thrown up by this phenomenon. It seeks to describe and analyze problems and the response of the concerned urban management institutions in managing them and attempts to define the guidelines in search of their solutions. The study is divided into six chapters, each dealing with different aspects. After the introduction, second chapter examines various dimensions of urbanizations and its impact. The third chapter examines the interrelationship between urbanization and economic development. In fourth chapter institutional set-up and urban management are discussed in details. Fifth chapter deals with strategies and policy options suggested and finally in the sixth chapter conclusions are reported. The book will be of special interest to the policy makers, researchers, urban managers and development agencies. ..more


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WTO and International Trade
R. Tiwari
The extent to which globalisation has grown and the trend towards liberalisation in many developing countries, has turned the whole world into one large marketplace. In such a scenario, manufacturers have to know that they will get their raw material in time, exporters have to be confident that their goods will be paid for and importers satisfied that the goods they have ordered will not be sub-standard but exactly to their specifications. In this context, the World Trade Organisation (WTO) has a very important role to play. It oversees the working of the various trade agreements conducted by groups of countries, by countries bilaterally and by regions. Knowledge of these trade agreements is necessary for the businessman to plan his business strategies. This book explains the rationale behind the WTO, its role in international trade, and the way it administers the large volume of business that is conducted on a global level and ensures smooth functioning and prevents bottlenecks. The chapters of this book include: · Trading Systems: An Introduction · International Trade in Goods · International Trade in Services · World Trade Organisation · Global Trading System and International Business Strategy · Developing Countries and the WTO · Developing Countries in World Trade · Developing-Country Participation in the WTO · Developing Country and Trade-Related Institutions · Trade and Development in GATT and the WTO · Better Future of WTO This book will not only be good course material but also a reference volume for students of commerce and economics, administrators, policy makers and businessmen. ..more


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State Finances in India
V. P. Gupta
The finances of State Governments in India are not in good shape. There are structural weaknesses in State Finances. The State Governments in India realising fiscal stress have initiated fiscal reforms during nineties in the field of taxation, public undertakings, public debt and public expenditure. An attempt has been made in this study to examine the recent trends in the finances of State Governments in India. It describes the resource mobilisation effort of State Governments individually and in aggregate. It makes an attempt to examine the causes of fiscal stress of State Governments in India and suggest measures to reduce mounting revenue and fiscal deficit of State Governments. Inter-State comparisons have been made in this study in order to examine the problems being faced by States in the sphere of finances and the recent measures that have been initiated by States for correction of fiscal imbalances. Besides, an attempt has been made to analyse the mismatches between revenue, receipts and revenue expenditure and also analysis in detail the debt burden of the state and its composition. Besides, inter-state debt levels have been studied for benchmarking the best practices of States so that other States including Rajasthan can adopt them in totality or in a modified way depending upon the suitability of the scheme for debt sustainability point of view. It also examines reforms undertaken by States in state enterprises, Debt-swap scheme, fiscal responsibility legislation of States and the likely impact of the recommendations of the Twelfth Finance Commission on the Finances of State Governments in India. The book is useful for students, researchers, public-economists, policy makers and for those interested in knowing the financial health of State Governments in India. ..more


 Price: Rs. 995.00
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Vishwa Vyapar Sanghathon evam Gramin Sashaktikaran
S. B. Varma
हिंदी हिंदी ..more


 Price: Rs. 500.00
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E-Commerce
S. Varma
E-Commerce has become the driving force of the global market. The speed of activity and of decision to keep pace with the growth of globalisation, global commerce and global trade requires not only instant communications but also instant data generation with the validity of the data as up-to-date as possible. This book has been specially prepared to acquaint the newcomer to the world of business, and also those following traditional methods, to learn what e-commerce is all about. Beginning with and Introduction that sets the pace of the subject, they include Registering a Domain Name in E-Commerce; B2B E-Commerce; Consumer E-Commerce; Selecting B2B Applications, Services and Software; Essential E-Commerce Technologies; Transactions; Consumer Privacy; Future Growth of E-Commerce; and a Bibliography and Index for further study and instant location of required subjects. ..more


 Price: Rs. 600.00
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Rural Tourism and Development
Y. K. Sharma
Tourism in the rural areas is one of the new opportunities that are being created for those dwelling there. The chapters include: Growth of Tourism; Rural and Regional Tourism; Opportunities in Rural Tourism; Tourism and Farms; Problems of Tourist-Led Rural Growth; Agri Tourism as a Commercial Venture; Rural Tourism Management; Economic Cycles in Tourism; Market Size of Tourism Industry; Tourism Impact on the Indian Economy; Growing Trend of Rural Tourism; Women in Tourism; Benefits of Tourism; Tourism and the Country; and General Guidelines for a Tourism Development Plan. ..more


 Price: Rs. 600.00
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Globalisation and Mangerial Challenges
S. G. SharmaN. D. MathurS.C. Bardia
Globalisation has resulted in the gains in the world of trade, however, distributive justice has always been at stake in any type of political and economic system. Outsourcing, tele-communication software and technological innovations have made it possible to shift the production activity anywhere at the globe call centres, medical transcription are some of the examples of this nature. The present era of globalisation of finance markets, the economics of developing countries like India have became highly vulnerable to speculative capital movements within and outside the country. Vertical and horizontals menges and acquisitians have became order of the day. MNC’s are wealthier than the countries in which they invest. They have enoraunous barganing power in corrupting the political system of developing countries to extract the maximum benefits for their organisations. Developed nations like USA and many other European countries have not only tried to impose the globalisation agenda on developing countries through WTO but they have also protected their intrests. The kind of developments taking place at international level show that international economic order is moving towards unipolarisation. There is an urgent need to strengthen the democratic process at the international level. This sort of shift in the economic and business atmosphere throughout the world has created an environment conducive to an enterprise and has boosted India's efforts at accelerated industrialisation to improve international competitiveness. Indian industry is undergoing massive re-structuring and striving hard to induct new technoloy and to produce quality, cort, energy efficient and environment friendly products to became globally competitive. In this situation, the role of managers has assumed greater significance because they can strike at the root cause of disease affecting, efficiency, productivity and profitability of the business entities. This book is an attempt to focus the important issues to face the challanges posed by the globalisation and liberalisation. ..more


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Human Resource Development
Mausam SinhaRitu Saxena
Many organizations in India are now threatened with manpower obsolescence. To withstand this, HRD activities have now received prime importance. For any dynamic growth-oriented organization to survive in a fast changing environment, HRD activities play a very crucial role. The need for HRD arises out of the development objectives of the organization. No organization can grow and survive without the growth and development of its people. This book “Human Resource Development” gives a clear understanding of various facts related to Human resource and their development. This book is for the students of post graduation but this is useful for a common man also who is not well known to the concept of human resource and its development. The book is divided in eight chapters and every chapter is supplemented with review questions for better understanding of the subject and helps in quick revision. Each chapter provides an understanding of the human resource in the complex dynamic environment of today. The whole subject matter has been presented in simple language and lucid style. The presentation of each chapter is more logical, starting with basic issues of each topic and then moving on to refined matters. This book begins with the chapter which deals with the Human Resource aspect. The first chapter covers the topic like Human Resource; Importance of Human Resource in Organization, etc. and a brief concept of Development are also given. Then further chapter covers the concept, mechanism, need and evolution of Human Resource Development. Subsequent chapter are on personality talks about the meaning and concept of personality, personality pattern, molding personality pattern, evaluation of personality, etc. Next half of the book covers the training and development aspect. This part covers almost each sphere of training in detail. Further chapters deals with the different stages of the training process like TNA, designing training progammes and evaluation of training. ..more


 Price: Rs. 500.00
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Industrial Pollution and its control
I. Mathur
Water Pollution is one of the most common and fast spreading types of pollution caused by industries, which affects the economy of society adversely. This book incorporates various types of pollution, their causes, water requirements and water resources, causes and sources of water pollution, severity of the problem of water pollution, activities of the State Pollution Control Board, other management tools for water pollution control along with conclusions and suitable suggestions for improvement. ..more


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Entrepreneurship and Effective Marketing
Sandeep Verma
This is probably the first scholarly book dedicated to the interface between marketing and entrepreneurship and to providing numerous research opportunities on truly important issues. At a time when the marketing discipline is being increasingly criticised for too little attention to important topics, this book offers a path for the researcher who wants to make a major impact. The book incorporates a rich collection of articles on the nature of entrepreneurship and its relationship with marketing. This may be the single best array of definitional perspectives ever written, in part because leading contributors to the debate have returned to the task. The second section focuses on market opportunity, but rather than only look at market analysis and idea screening, there is also ground-breaking work regarding entrepreneurial opportunity identification and opportunity recognition. The contents include Marketing and Entrepreneurship: Meaning and Scope; Entrepreneurship and Education; Entrepreneurship Education in the Elementary Grades; Entrepreneurial Business; Marketing and Entrepreneurship Interface; Elements of a Successful Entrepreneurship; Pricing for Entrepreneurial Firms; Entrepreneurship and the Sales Function; Entrepreneurship in International Marketing; Entrepreneurship in the Service Institution; Entrepreneurship: The Skill of Cultural Innovation; Entrepreneurial Opportunity and Identification; Entrepreneurial Thinking and Behaviour in Future; Entrepreneurial Management in Future; Entrepreneurship and High Technology Development in India and also a Bibliography and Index. ..more


 Price: Rs. 325.00
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John Roles Ka Nyay Ka Sidhant
N. Dadhich
हिंदी हिंदी ..more


 Price: Rs. 900.00
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Strategy for Promoting Rural Infrastructure
Sawalia Bihari VermaDinesh Kumar Verma
We are aware that discourses on rural development had witnessed a recent spurt in India. Rural development encompasses a multidisciplinary approach as India virtually lives in its 700,000 villages. Therefore, rural development holds the key position in the hierarchy of its development goals. As such, the different aspects of rual life need great emphasis. The book has been designed to meet a long-felt need for a compendium of papers contributed by writers, authors and consultants, subject experts, academicians. It contains 53 papers covering a wide area of the subject. Some of them are as follows: Poverty in India: Synoptic view- Changing scenario of banks-People's participation in development- Decentralised government more effective-Educated unemployment-Poverty reduction strategy-Rural marketing: Perspective and issues-Self-help groups: Poised for a new role in rural development-Liberalisation: What about the poor-Social security for working class-Rural water supply-Farming system approach: a boom for rural prosperity-Integrated farming-Research issues for disadvantaged groups-Role of public sector in sustaining agro development-Impact of WTO on small-scale industries-Diversification of Indian agriculture and food security-Advent of depositories in India-Securitisation: a new option-Management of rural fair price shops. This book will be useful not only for students of Commerce, Economics and Management but also to those appearing at CA, ICWAI, ICS, CAIIB and other professional examinations. In addition, the teaching community, researchers, policy makers, planners and Government officials will also benefit from this book. ..more


 Price: Rs. 400.00
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Environmental Protection and Development
M. C. Khandela
It is generally said the economic development and environmental protection can not go together. To some extent, it is not incorrect. That is why it has become the demand of the present time that devices and ways are found so that natural environment may be protected and development be made simultaneously. How can this be possible? This book ‘Environmental Protection and Development’ has been written for giving practically possible solutions to this relevant and important question. This book is the outcome of years of involvement and interaction with persons and organizations associated with the movements of environmental protection and industrial development. The basic motivation behind the writing of this book is to compile all the relevant information about different types of pollution, causes and possible remedies. Detailed description has been made about different types of norms, standard, practices and managerial and administrative tools prevailing in the country and abroad relating to the subject. New concepts like Theory and Practices of Green Taxes and Role of Judiciary, etc. have also been dealt with. The various issues relating to philosophy of life and environmental protection have also been given due cognizance. This book will be useful for industrialist, planners, project workers, exporters, government officials, activists, and all other persons who have to deal with environment and development in any way. ..more


 Price: Rs. 850.00
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Rural Prosperity Oriented Programmes , NGOs and People's Participation
Sawalia Bihari Verma
RURAL development encompasses a multi-disciplinary approach.The concept of rural developmentis being shuttled in a whirlpool of a vicious cycle of socio-economy, bureaucracy and technology. The rural economy of India presents unbounded challenges relating to its development and growth. India virtually lives in its villages and therefore, rural development holds a key position in the hierarchy of its developmental goals. As such, the importance of the different aspects of rural life in India needs much emphasis. This book provides a realistic picture of Indian rural society. It has been designed to meet a long-felt need and it highlights the following aspects of Rural Development: Rural Development in India Rural Transformation and Gandhian Prescription Rural Development Through Cooperatives Agricultural Extension for Rural Development Credit-Based Poverty Eradication Programmes Poeple's Participation in Programme Implementation NGOs in Micro Financing Rural Education and Social Change Rural Roads and Transportation Rural Housing: Problem and Prospects Role of Women in Poverty Alleviation Jawahar Gram Samridhi Yojana Review of Self-Employment Under DWCRA Prime Minister's Rozgar Yojana Annapurna Scheme Strategies for Rural Prosperity Decentralised Approach to Rural Areas Tourism in Rural Areas Performance Audit in Local Bodies Farmer's Orientation Programme for Agriculture Technology Development and Transfer at Grassroot Level Rural Industrialisation in India The book is bound to benefit social scientists, planners, rural technologists, academicians, teachers and all those interested in learning about the vibrant villages that are the heart of India. ..more


 Price: Rs. 900.00
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Poverty Alleviation Approaches and Womens Participation
Sawalia Bihari Verma
This book is a collection of about four dozen articles, duly edited, contributed by renowned authors, academicians and consultants and has been designed to meet a long-feltneed for a comprehensive treatise on Poverty Alleviation Approaches and Women's Participation. Itis deal for advanced researchers,policy makers, government officials,the teaching community and others. The following aspects have been highlighted in the book: New Index of Poverty Small and Medium Enterprises Poverty and Population Explosion Precision Agriculture for Employment Quality of Life in Rural Areas Role of Rural Sectors in the Indian Economy Decentralisation for Rural Development Strategies for Rural Employment Generation Poverty and Unemployment in Rural Areas Regional Rural Banks Problems and Prospects Reforms in Panchayati Raj Role of DRD As in Programme Implementation Rural Credit Need for Banks' Initiatives Changing Scenario of Rural Sector Role of Banks in Poverty Eradication NGO Intervention in Poverty Alleviation Dairy Enterprise: An Effective Tool Small Business in Eradication of Poverty Labour Migration Crop Insurance: Pros and Cons Land Information System Waste Land Development Role of GramSabha in Rural Areas Rural Industrialisation Employment for Rural Women Role of Women in Agriculture and Poverty Eradication Environmental Degradation in Rural Areas People's Participation in Environment Protection Tribal Farmers' Participation in Farm Forestry Human Resource Development in Small Scale Industries Media Policy in Rural Areas and Women Basmati Patent: An Assay Khadi and Village Industries in Employment Exploitation ..more


 Price: Rs. 375.00
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Literacy and Social Transformation
P. Gopinadhan Pillai
Literacy and Social Transformation is a book on the world-famous total literacy campaign in Kerala. The successful completion of the learning festival led to the declaration of total literacy in Kerala. The first chapter traces the historical and philosophical perspectives of the mass education efforts in India within the framework of the total literacy campaign and social transformation. The second chapter deals with the vivid and lively account of the total literacy campaign in Kerala. The inspiration and enthusiasm that radiated from the total literacy campaign in Kerala spread to the entire length and breadth of the country as a model. The subsequent chapters survey the literacy campaign studies, methodology, analysis, findings and suggestions in the light of the Kerala experiment. ..more


 Price: Rs. 900.00
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Entrepreneurship Development in India
Dr. Sushil Kumar
This book has been brought out with new thoughts on actual process and practice of entrepreneurship which are based on five basic purposes: (i) evolving strategies to empower the people through enterprise development, (ii) strengthening the linkage between people and business support organizations, (iii) involving the researchers and scholars in the process of performance measurement system of entrepreneurial practices, (iv) designing, monitoring and evaluation of Entrepreneurship Development Programmes(EDPs), and (v) developing counselling skill. Research, education and trainings on entrepreneurship have become most relevant activities to prepare the people to participate in the entrepreneurial activities for generation of incremental wealth in the economy. In order to develop entrepreneurship, role of government is well defined in creating entrepreneurial culture and conducive business environment within the country. Business Support Organizations act as link between people and government by rendering their support services. In Chapter 1, purpose, need, importance, relevance and scope of entrepreneurship development are introduced. Objectives and hypotheses are evolved to undertake the task of writing this book in a defined direction and destination. Role of government policies and their review in implementing them in the field are explained In Chapter 2. In Chapter 3, problems and prospects in implementing Government policies and Entrepreneurship Development Programmes are addressed. This enables to set strategies for entrepreneurship development with emphasis on tribal region. In Chapter 4, Institutional network and support are focused. Role of implementing institutions are analyzed with a view to measure their efficacy for speedy development of entrepreneurship. In Chapter 5, entrepreneurial practices taking placed in the field by the people as well as promotional institutions are examined. Analysis on three factors viz, (1) People and their entrepreneurial mindset, (2) Projects (creation and management of ventures) and (3) Institutional support (implementation of the policies) are done. In Chapter 6, four hypotheses which are drawn and assumed for investigation are tested. In Chapter 7, final findings and conclusions are drawn on the basis of objectives and hypotheses. Models duly designed and developed for entrepreneurship development by the author are attached in annexure. In order to measure the performance and evaluate the activities of entrepreneurship development, several formats are designed. All these and newly developed formats are attached in Annexure. ..more


 Price: Rs. 850.00
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Demographic Transition in India
Seema Sharma
Demography is the scientific study of population. Demographers seek to know the level and trends of population size and its components. They search for explanations of demographic changes and their implications for societies. The Indian demographic scene was undergoing a significant change. Although the country still continued to be in the explosive second stage of the demographic transition, yet the trends in fertility and mortality for the country as a whole, as also for its large parts, indicated a perceptible change. The faster decline in the fertility rate in comparison to the decline in mortality rate of the country was a significant development in this regard since the mortality rate in the country had already declined significantly. The introduction chapter of the book includes effects of population growth on economic development, socio-economic background of India and study area, it includes methodology and data base, objectives and chapter plan also. Chapter two Demographic Transition Theory includes theories those launched by various classical economists and demographers. On the other hand this chapter also includes some measures of main components of demographic transition. Chapter 3 gives overwiew of literature whereas chapter 4 discusses demographic parameters over the years, the parameters are Fertility and Mortality, Urbanization, Literacy and Sex Ratio etc. Demographic profile of the region is studied in chapter 5 wheres chapter 6 deals with fertility and mortality model and empirical results. In this chapter district-wise analysis has been done. Population policy (1999) of the state, needs of population policy and various aspects has been dealt in chapter 7 whereas Demographic Dividends and its Implication are discussed in the last chapter, where we can see the dividends in India.The demographic dividend is not an involuntary marvel, but it requires an integrated and cohesive policy framework in health, education and in labour sectors to reap this dividend and capitalize the window of opportunity increase which is stressing our resources and hampering economic growth. In the last overall summary & final cunclusion of the book is given.  ..more


 Price: Rs. 750.00
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Consumer Behaviour
Purnima Sharma
Consumer behaviour is a dynamic and multidimensional process and reflects the totality of consumers’ decision with respect to the acquisition, consumption and disposition of goods, services, activities and ideas. Most of the marketing problems arise because the products and services and marketing programmes are not in harmony with consumer’s mind. The study of consumer behaviour tries to harmonise marketing programmes and strategies with consumer needs. In India, due to increase in diversity of population and the ever-expanding choices and freedom makes the study of consumer behaviour a must for the marketing function. The 21st century is not going to be happy with “consumer satisfaction” but is certainly with “consumer delight”. This book is an effort to pave for this paradigm shift.  The entire book is divided into six chapters. The first chapter explains the concept, significance, determinants and models of consumer behaviour. The empirical investigation for collection of primary data has been undertaken through a research methodology in the second chapter. The third chapter highlights the importance of psychological factors in consumer behaviour. The fourth chapter includes the role of personal factors. The fifth chapter incorporates the influence of social and cultural factors. The conclusion has been drawn in the sixth chapter. The book is useful to the students, research scholars, marketers, business firms and psychologists.  ..more


 Price: Rs. 450.00
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Dictionary of Research Methods
Janak Singh MeenaSubhash Meena
Effective research methods are the tools by which information is gathered. Without the appropriate design and use of research methods, we are unlikely to gather quality information and as such create a shaky foundation to any review, evaluation or future strategy. For researchers, the group of research methods contained within this handbook are the research terms, and like any methods need to be used in the right way–for the right research. Research methods, if understood and used appropriately can make your research a lot easier. This book, therefore attempts on the one hand to explain and demystify the world of research methods, whilst on the other it seeks to provide a strarting point for their use. In this, we are not suggesting that using research methods is easy, but merely that it can be appreciated and undertaken by practitioners and non-research experts. This book, reflects our wider aim to develop and improve the performance of the researchers in their research works. In this, we hope this handbook goes some way in helping to address some of the persistent issues faced by researchers and contributes to ensuring positive changes in research field. ..more


 Price: Rs. 450.00
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Vaishvikaran ka Banking Kshetra per Prabhav
Harshit Dwivedi
HINDI ..more


 Price: Rs. 800.00
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Gender Budgeting : Contemporary Issues and Remedies
Mita Ashish Shah
Gender Budgeting is a dissection of the Government budget to establish its gender differential impacts and to translate gender commitments into budgetary commitments. The current book is an attempt to look at the Government budgets from a gender perspective and to assess how it addresses the needs of women from different aspects. The book also highlights the various issues and remedies in context of Gender Budgeting. It is hoped that the book proves to be useful for various researchers and policy makers and would also prove to be a rich source of information to develop an understanding of the term Gender Budgeting. The Contents includes : · Introduction · Gender Budget: Theoretical Perspective · Engendering Development: Policy and Legal Perspective · Status of Women in India · Gender Budgeting: Analysis of Union Budgets in India · Emerging Issues and Remedies Bibliography  ..more


 Price: Rs. 250.00
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Growth Centres and Regional Planning
S. A. Khan
Regional Planning takes stock of all the resources of an area and attempts to put them to maximum and multiple use. In India agriculture is the most dominant sector of the economy and more than 70 per cent of the people are engaged in agriculture persuits. The people sell their produce in the local markets, but all their needs are not met in these markets and they may have to go long distances to obtain them. What distance they should cover to fulfil their requirements of different nature and of different level is a moot question. These and some other questions have been examined in depth in this book taking the Trans-Ghaghara Plain as the case study. The Trans – Ghaghara Plain which comprises the districts of Bahraich, Gonda, Basti, Gorakhpur and Deoria with a population of about 16 million, is a rural area to the core with little urbanization. The author has made an attempt to identify service centres in the region with their specific analysis. The locations of growth centres have been discussed for a balanced regional planning. The book will be useful to geographers, economists, academics and planners as well. ..more


 Price: Rs. 300.00
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Commercial Banking and Economic Development
S. Garhwal
This volume, by taking the fields of commercial banking in tandem with economic development presents a new and scientific understanding of the dynamic role which a versatile and percipient commercial banking system can play to support and accelerate the process of economic growth. This book also endeavours to measures the regional disparities in commercial banking development as well as its functional aspects in the post nationalisation period. Further, it also attempts to identify the factors, which may have an impact on the regional variations in banking development. This book should make useful reading not only for professors and students of economics, commerce and management, policy makers and planners, researchers and administrators, bureacrats and politicians, banking and financial institutions, but also for those interested in scientific understanding of the economic development through commercial banking. ..more


 Price: Rs. 600.00
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Agricultural Ecology
Subah Singh YadavRam Kumar Gurjar
The book analyses various important aspects like self–reliance in foodgrains, improved methods of irrigation, technological upgradation, agricultural export planning, agriculture as a potential instrument of rural prosperity, etc. The book remains a comprehensive treatment of diversified issues related to Indian agriculture. ..more


 Price: Rs. 550.00
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Extension Services in Rural India
Subah Singh YadavRam Kumar Gurjar
The role of extension services in rural India has become a pure economic necessity after the launching of the community development programme. Extension services provide sustainable support to the basic activity of developing the rural India. Of late the system like training and visit has given a big push to extension services especially in the field of agriculture. Now some more areas of activities allied to agriculture like dairy, transportation, fisheries, agriculture, etc. have been brought in the field of extension services.This book delineates the broad framework of extension services focussing on almost all the activities being operated to infuse vitality in the countryside for its transformation according to the needs of contemporary India. The volume is a unique contribution to the rural development literature catering to the needs of concerned institutions and researchers who have so far been hampered by dearth of literature in the field. ..more


 Price: Rs. 500.00
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Infrastructure to Rural Development
Subah Singh YadavRam Kumar Gurjar
This book is a novel contribution to Rural Economy literature. It makes multisectional and multidimensional analysis of diversified aspects of infrastructural arrangements in the countryside. It also projects a workable picture till the end of this century. It presents clear sighted well researched views on the various supporting services which have a direct bearing on the development of rural areas. This book goes a long way in understanding the reality in the context of rural India . The articles have been heavily drawn from reputed journals in the field. Eminent scholars have profusely contributed their academic mite to make this volume a unique compendium. The book remains unparalled from the point of view of its contents, style of presentation and language. ..more


 Price: Rs. 550.00
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Modern Trends in Agricultural Marketing
J. S. YadavSubah Singh Yadav
The book exhaustively cover important aspects of agricultural marketing. The book discusses and takes into account the dimensions of input and output marketing and investigates the efforts made towards the development of commodity marketing. The vital demanding issues like Project Formulation, Panchayati Raj and Agricultural Marketing, Market Specific Studies etc. have been logically explained. The authors study in details the significance of agricultural marketing, rural development through agricultural marketing and concludes with the concrete suggestions for creating its successful network. The book embodies the various burning problems faced by agricultural marketing sector and focuses attention on the necessary remedial measures, based on the spot studies and other authentic work. The book is extremely useful to planners, policy makers, administrators and research scholars engaged in the field related to problems and potentials of agricultural marketing. ..more


 Price: Rs. 1050.00
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Child Labour in India
R. P. Yadav
Children are the important assets of the society. Every child has the right to enjoy his childhood. They have the right to education, play, recreation and development of their personality. But it is ‘harsh reality’ of the global society that out of 153 crore children, about 25 crore are ‘Child Labour’. They are working in hazardous, most worst forms and other works. Virtually it is a matter of gross violation of ‘Child Rights’. The concentration of child labourers in India is highest in the world. This harsh reality of the society is fostered by many socio-economic and cultural factors. In India, state intervention to eliminate child labour have been basically of two types—the ‘legislative interventions’ and the ‘welfare interventions’. More than 4000 ‘Special Schools’ are active in 100 child labour endemic districts spread over 13 states of India. Such schools are educating and rehabilitating more than 2 lakhs child labourers. The present book is a honest effort in this regard just to present a ‘comprehensive picture’ about the complex and gigantic problem of child labour in India. The book is a collection of 19 academic and research papers contributed by many scholars from different universities of India. The papers are grouped into following four sub parts. Part I Child Labour : General Issues Part II Child Labour : Causes, Conditions and Forms Part III Child Labour : Regional Studies Part IV Child Labour : Combating Child Labour This book will be useful for students, academicians, researchers, NGOs, trade unions and governmental agencies. ..more

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