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 Price: Rs. 650.00
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Disaster Management and Risk Reduction
Vishwambhar Prasad Sati
Disaster management and risk reduction is a comprehensive term and a burning topic particularly in the present span of time when the Earth is largely being affected by the severe hazards caused by the dominance of internal and external forces. The intensi ..more


 Price: Rs. 850.00
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Women Workers in Informal Sector
R. P. Yadav
Women constitute about 48 percent of nations’ population. About 42.30 crore workers are working in India. The share of women in total employment is about 29 percent (12.27 crores) compared to 71 percent of men. Out of 12.27 crores women workers in India,  ..more


 Price: Rs. 595.00
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Leadership Skills and Team Building
Upendra KaushikK.K. GoyalManeesha Kaushik
Leadership and Team Building are the essential tasks of every business organisation. These play very important role in achieving the objectives of the Organisation. A notable feature of the book is that it gives extensive coverage to both the areas and pr ..more


 Price: Rs. 1100.00
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Empowerment of Women through Gender Budgeting
Mita Ashish Shah
The term Gender Budgeting is a recognized tool for empowering women. It includes various Government initiatives which addresses gender issues in relation to public expenditure and policy. Right from pre-independence days the need to inculcate a culture  ..more


 Price: Rs. 900.00
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Foreign Direct Investment and Economic Development
A. Vijayakumar
Foreign Direct Investment and Economic Development present thought-provoking research papers in the field of FDI and Indian Economy. The subject matter of this book is well structured, which can be advantageously used by research scholars, teachers, finan ..more


 Price: Rs. 525.00
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Soft Skills for Professional Excellence
M. Sinha
This book throws light on different components of soft skills. It gives comprehensive coverage of basic concepts and principles of soft skills relevant to the students and professionals who wish to bring improvement in their professional lives. All relevant dimensions of soft skills ranging from Introduction to Soft Skills, Managing Stress, Power of Positive Thinking, Leading a Team through Leadership, Motivation, Communication Skills within Organization, Time Management, Negotiation Skills, Meeting Skills, Decision Making Skills, Presentation Skills, Body Language, Group Discussion, Skills to Organizational Conflicts, Project Management, Nature of Human Behaviour, Personality, Emotional Intelligence & Communication are duly covered. Various guidelines, hints and practical suggestions offered in the book enhance its utility for effective learning. We have chosen those topics that seem to be most helpful to the students and professionals in developing and understanding the concept of soft skills. Our goal is to produce the most complete and usable book in the market. This book has been written in a simple language and easy to understand style. ..more


 Price: Rs. 495.00
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How to Write Thesis and Research Papers
M. Sinha
This book expresses various dynamics of writing thesis, research papers, reviews and articles. Following a reader friendly approach, it provides comprehensive coverage of basic concepts and principles of writing thesis and research papers relevant to the students and professionals who wish to pursue research works. All relevant dimensions of writing thesis and research papers from learner’s perspective find lucid coverage here. Topics of this book ranging from Effective Writing Skills, Introduction to Research, Research Process, Writing your Thesis/Dissertation, Hypotheses, Sampling, Formatting & Referencing, Abstracting , Book Review & Article Writing to samples of research papers, articles and book reviews are duly covered. The book is immensely useful for all those who wish to write thesis and research papers. Various guidelines, hints, pictures and practical suggestions offered in the book enhance its utility for learning the art of writing research papers. We have chosen those topics that seem to be most helpful to the students and professionals in developing and understanding the ways in which a thesis or research paper is written. Our goal is to produce the most complete and usable book in the market. This volume has been written in a simple language and easy to understand style. Thus, the entire is intended to give a comprehensive yet quick grasp of the theme undertaken. ..more


 Price: Rs. 700.00
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Women Entrepreneurs
R. KaushikU. KaushikK.K. Goyal
This book deals with a very important subject, which is vital in the area of entrepreneurship and women empowerment. It discusses Meaning of Entrepreneurship, Women Entrepreneurship Development in India, An Effective Women Entrepreneur, Problems of Women Entrepreneurs, Marketing and Women Entrepreneurship Support System for Women Entrepreneurs, Business Plans, Strength of Women Entrepreneurs and Success Stories of Women Entrepreneurs in India. This book will be abiding interest to all those who are engaged in promoting women entrepreneurship and women empowerment. Contents: • Meaning of Entrepreneurship • History of Women Entrepreneurship Development in India • An Effective Woman Entrepreneur • Problems of Women Entrepreneurs • Marketing and Women Entrepreneurship • Support System for Women Entrepreneurs • Strength of Women Entrepreneurs • Business Plans • Success Stories of Women Entrepreneurs • Bibliography ..more


 Price: Rs. 400.00
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Paryatan avam Vikas
M. Yadav
हिंदी हिंदी ..more


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Women Entrepreneurship : Challenges & Opportunities
N. ShuklaM. Chansoria
Entrepreneur is one who innovates, organizes, manages and assumes the risk of an enterprise and acts as a catalytic agent in growth process. When an enterprise is established and controlled by a woman, it not only boosts economic growth but also has many desirable socioeconomic outcomes. Swami Vivekananda had once remarked “There is no change for the welfare of the world unless te condition of women is improved, is it possible for a bird to fly on one wing.” Women have innate flair for entrepreneruship. They are natural organizers and relationship builders. They can perform all the functions of an able entrepreneur in an efficient manner as their male counterpart, still they constitute less than 12% of self employed workforce in India, which is very less as compared to developed nations. This calls for concerted efforts to promote their role in entrepreneurial activities so that they can contribute to the growth process of te nation. Growth of women entrepreneur can go a long way in bridging the gap in gender inequalities in our country. The present book contains 35 different articles in which it is our endeavoor to cover the major aspect of women entrepreneurship. It is hoped that the book will be highly useful to students, scholars, professors, planners and policy makers. ..more


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Inspirational Thoughts for Entrepreneurs
R. KaushikU. KaushikS. Arora
The world economy has opened the gates for the people of different countries to come forward to start, expand or diversify their economic activities in the form of goods or service industries. A large number of young people are coming up in the business world as entrepreneurs. In this book, a number of quotations/thoughts of the people from different fields like education, business, industries, film, sports, literature and culture are compiled. This book will prove its worth among the new, young and future entrepreneurs by motivating them and providing them the right direction in becoming successful entrepreneurs. ..more


 Price: Rs. 350.00
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Non-Verbal Communication
M. Sinha
Communication is an integral part of our life. About 78 % of communication is non verbal. Only a small percentage comes from the actual words you say. The majority of our feelings and intentions are sent through nonverbal communication. Wordless messages or kinesics are the way we communicate by sending and receiving signals using body language, gestures, postures, proximity, haptics, and facial expressions. Your walking, standing and sitting says a lot about you. Your postures and other body language can give you away, so to speak. They speak volume, even if you don’t move an inch, standing with your arms crossing or sitting down with leg crossing. Gestures are the use of movements or signals to convey a message to another person. Proxemics is the physical distance between two people which can be correlated to the relationship they share be it personal or social. Haptics is the study of touching in nonverbal communication. When we say touching, we mean handshakes, holding hands, shoulder patting, kissing, “high-five”, brushing arm, gentle squeeze of hands or arms, brushing hair with one’s fingers, etc.Facial expressions are another form of nonverbal communication. It could be a cheerful smile, a silly grin or a frown. The book provides a valuable guidance to any individual who is keen or wants to know about non verbal communication. ..more


 Price: Rs. 700.00
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Entrepreneurship : Successfully Launching New Ventures
R. KaushikU. KaushikK.K. Goyal
The present book is an attempt on the part of authors to help and guide all those graduates, postgraduates housewives and public in general of any age who want to become entrepreneurs. The book has covered all the areas from Basics of Entrepreneurship to Steps towards entrepreneurship, Formalities in enterprise setting, Support system for small enterprises, Forms of organisation, Interface with existing entrepreneurs, Small business management, Bookkeeping and accountancy, Management of money, costing and pricing, Laws, Organising employees for better performance, Developing business contacts, Selling and salesmanship, Production planning and control, Business monitoring and control, Time Management for small business and Business plans. To motivate them ‘Success Stories of leading entrepreneurs’ and ‘Words of Wisdom’ are also given at the end of the book. ..more


 Price: Rs. 850.00
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Business and Management
R. KaushikU. KaushikS. Arora
If you want 10 days of happiness, grow grain. If you want 10 years of happiness, grow a tree and if you want 100 years of happiness, grow and manage people. Business Management is an essential task of each business organisation. It plays an important role in achieving the business objectives. This book covers the principle concepts of business management to provide students with a solid foundation for understanding the major issues. Business Management provides the essential insight necessary to understand and analyse the concepts, functions, techniques and principles of business management. Substantive coverage has been given to topics like planning, organising, leading, motivating and emerging challenges of management. The book describes all techniques of management after a detailed discussion of assumption and limitations of management. The main purpose of the book is to develop the knolwedge of the student regarding the subject matter. Contents : Business: Features and Scope of Business • Choice of Forms of Business Ownership • Nature and Significance of Management • Principles of Management • Planning • Decision Making • Organisation • Staffing • Leadership • Co-ordination • Directing • Motivation • Controlling • Communication • Schools of Management Thought • Authority • Bibliography ..more


 Price: Rs. 995.00
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Functional Management
R. KaushikU. KaushikS. Arora
The functions of management uniquely describe managers jobs. The most commonly cited functions of management are planning, organizing, leading and controlling, although some identify additional functions. The functions of management define the process of management as distinct from accounting, finance, marketing and other business functions. These functions provide a useful way of classifying information about management and most management text since the 1950’s have been organised around a functional framework. Functional Management is the best way to integrate this approach throughout an organization. Aimed at understanding and anticipating the needs of an organisation’s with present and future requirements this innovative book shows how functional management links people, process, technology to optimize and enterprise revenue and profits by first utilising the functions of an organisation. Contents include : Human Resource Management, Financial Management, Production Management, Material Management, Bibliography. The book will be useful for teachers and students of B.Com., BBA, BBM, MBA of different Indian Universities. ..more


 Price: Rs. 725.00
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Advertising : Modern Concepts, Principles and Methods
R. K. Tailor
Advertising is the dissemination of information or views concerning an idea, product or service to induce action in accordance with the intent of the advertiser. It is an important tool of sales promotion. It is a non-personal presentation of an idea or a product or service. The main object of advertising is to promote idea about the products and services of a business organization. The book explains all the basic concepts of advertising after a detailed study of the subject matter. The language of the book is easy to understand that a layman may easily understand it. The book has been written in a lucid style that provides depth knowledge of the concept of advertising. The contents of the book are as under: •Introduction •Media of Advertising •Product Mix •Product Planning and Development •Product Life Cycle •Sales Promotion •Branding •Personal Selling •Consumer Behaviour •Service Marketing •Pricing. The book will be useful to the students of B.Com., BBA, BCA, MBA, BBM, PGDBM and M.Com. of various Indian Universities. ..more


 Price: Rs. 925.00
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Modern Marketing Management
R. K. Tailor
Marketing is basic and important function of managerial process whereby the resources of the whole business organizations are utilized to satisfy the wants or needs of selected customer groups in order to achieve the objectives of both parties such as suppliers or producers and the consumers. It plays an important role in product promotion. In the present book all these topics of marketing such as marketing research, marketing communication, marketing environment, marketing channels, marketing control, advertising and public relations and targeting have been explained after a detailed study of the basic concepts, principles and the modern business environment. Specific chapters on Direct Marketing and Rural Marketing have been included in order to make this book more distinct and relevant, in the present day context. The book would be useful for students of B.Com., B.B.A., M.Com., M.B.A., PGDMM and marketing professionals. ..more


 Price: Rs. 1050.00
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Indian Economy : Changing Scenario
A. Vijayakumar
Indian economy, in the new millennium, had registered phenomenal growth in terms of the Gross Domestic Product (GDP). The current decade will be long remembered as a period of uncertainty and instability, due to the financial upheaval sparked by the sub prime crisis. All the economies of the world are doing their best to come out of this turmoil unscathed. In a globalized economic environment, where the economies of the world have been closely integrated, no country can claim that it has not been affected by the crisis. The crisis has not spared any country, both developed and developing, from falling into a trap. India is no exception in this regard. The impact of the crisis has been huge on the country. There has been a decline in the exports and this has primarily affected the external sector of the economy. The Indian economy had achieved a remarkable growth in the past few years, but it appears that, a gulf would emerge between the recent past and future performance of the economy due to the financial crisis. This book contains 23 papers focusing on changing scenario of Indian Economy, penned with an in-depth analysis by academics, and research scholars drawn from all over Tamil Nadu and duly edited by a renowned author. This is, perhaps, the first of its kind in providing rich and relevant information on Indian Economy, which hitherto remained as “forbidden fruit”. The book will be of immense help to all those interested in the study of new innovations in Indian Economy in the changing global business scenario. ..more


 Price: Rs. 995.00
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Human Resource Management
R. KaushikU.KaushikS. Arora
Human Resource Management is one of the hot topics in business and information systems today. Human Resource Management is a business strategy that provides the enterprise with a complete, dependable and integrated view of its human resources. A noteable feature of the book is that it gives extensive coverage to Human Resource Development topics. The book contains a number of informative examples and diagrams. The book is primarily meant for students pursuing advance courses in Human Resource Management. Contents include : Concept of HRM, Human Resource Development, Human Resource Planning, Job Analysis, Recruitment, Selection, Placement and Induction, Training, Management Development, Trade Unions, Worker’s Participation in Management Performance Appraisal, Job Evaluation, Job Enrichment, Collective Bargaining, Grievance Handling, Morale, Team Development, Internal Mobility, Motivation, Human Resource Audit, Discipline and Human Resource Records and Research. ..more


 Price: Rs. 600.00
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Global Financial Crisis
A. Vijayakumar
In a globalized economic environment, where the economies of the world have been closely integrated, no country can claim that it has not been affected by the crisis. The crisis has not spared any country, both developed and developing, from falling into a trap. India is no exception in this regard. The impact of the crisis has been huge on the country. There has been a decline in the exports and this has primarily affected the external sector of the economy. The Indian economy had achieved a remarkable growth in the past few years, but it appears that, a gulf would emerge between the recent past and future performance of the economy due to the financial crisis. This book contains 20 papers focusing on varied impact of Global Crisis on Indian Economy, penned with an in-depth analysis by academics, and research scholars drawn from all over Tamil Nadu and duly edited by a renowned author. This is, perhaps, the first of its kind in providing rich and relevant information on Indian Economy, which hitherto remained as “forbidden fruit”. All these papers invariably highlight the emerging trends and the impact of Global crisis on Indian Economy. The papers basically deal with inter-related structural facets. The book will be of immense help to all those interested in the study of new innovations in Indian Economy in the changing global business scenario. ..more


 Price: Rs. 950.00
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Secretarial Audit
N. P. AgarwalR. K. Tailor
Audit is an instrument of financial as well as physical control. Secretarial audit is a new branch of audit. In managing the affairs of a company, the management has to operate with internal rules and regulations as well as external laws mainly regulated by the Government. While performing the business, the company has to keep in mind all the rules and regulations relating to the Companies Act 1956, the Income Tax Act, 1961, various Labour Laws, Factories Act, Environmental and Pollution related Act and also various other Acts related to the safety and maintenance of law and order. In secretarial audit, the auditor has to examine whether all these regulatory requirements are being fulfilled or not by a company. In the present book an effort has been made to critically explain the fundamentals of secretarial audit. The contents include : · Introduction · Management Audit · Cost Audit · Environmental Auditing · Audit U/S 227 (4A) · Value Added Analysis · Bibliography The book is an attempt to provide a systematic study of secretarial audit in a lucid style. Teachers and students of B.Com., M.Com., C.A., C.S., I.C.W.A. and Law will find the book equally useful. ..more


 Price: Rs. 995.00
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Rural Development in India
P. Gopinandhan Pillai
India had reached a turning point in its long and arduous struggle for socio-economic development. In the 21st century India continues to live in villages. This make it obvious that any process of planning and development in India can hardly succeed without transferring its rural society. The approach to successive five year plans envisages ‘growth, equity, social justice, self-reliance, improved efficiency and productivity as its guiding principles. As a strategy to achieve these objectives, it calls for a ‘sharper focus on employment generation and poverty alleviation’ through rural development programmes. It is believed that provision of productive employment will help people to stand on their own feet and work with self-confidence and self-respect which will in turn help in people’s participation in developmental tasks. It is felt that information, education and training can play a critical role in creating awareness among the beneficiaries, equipping them with skills required in the process of being able to sustain their own upgradation and inculcating an attitude wherein they view themselves as part and planners of rural development programme. The book attempts to give the philosophy, policy and programme intervention for rural development in India. The book divided into seventeen chapters, which covers Freire’s and Gandhian philosophy on rural development, Swarnanayanti Gramsarozgar Yojana, Sampoorna Grameen Rozgar Yojana, People’s Campaign for 9th Plan, NGOs in rural development, Literacy, post-literacy and continuing education for rural development, Universities and rural development, Nehruyavakendras, Etension, TRYSEM, ICDS, Self-Help Groups and Community, Polytechnics for rural training. The book will prove to be of immense interest and invaluable reading or social scientists, planners, policy makers, rural administrators, NGOs alongwith students and teachers of sociology, Rural Development, Economics, Social Work, Home Science, Adult Continuing Education and Extension. ..more


 Price: Rs. 900.00
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Principles of Financial Management
N. P. AgarwalR. K. Tailor
Financial management is the activity which is concerned with the acquisition and administration of capital funds in meeting the financial needs and overall objective of business enterprises. The financial need is fulfilled by appropriate finance. Thus, finance is treated as a life blood of business. The subject-matter of financial management is changing at a rapid pace and it has acquired a critical significance due to increasing business and development of national and international economic activities. In the present book, more important techniques of financial management such as working capital management, leverage analysis, capital budgeting, ratio analysis and cost of capital, etc. have been explained after a detailed discussion of concepts and techniques of subject-matter. All these techniques have been explained in a simple and lucid language along with charts, tables and figures. The book will be useful to the teachers and students of B.Com., B.B.A., B.B.M., M.Com., M.B.A., C.A., C.S., I.C.W.A. of different Indian Universities. ..more


 Price: Rs. 995.00
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Principles of Business Finance
N. P. AgarwalR. K. Tailor
Business finance is an essential part of life. It plays a vital role in business as well as human life. Each activity either business or human life is based on finance. Therefore, it is considered as a life blood of business. Generally, business finance is the study of financial management of enterprises being run with the prime objective of earning profit. In the present book all the elements of business finance such as fund flow statement; capital structure, financial statement analysis and long-term investment decisions have been discussed after a detailed study of assumptions and principles of business finance. For an exhaustive study, we have used a simple language which is easy to understand the basic concepts and principles of business finance. Charts, figures and diagrams have also being included for easy understanding. Contents · Long-term Investment Decisions · Funds Flow Statement · Cash Flow Statement · Capital Structure & Cost of Capital · Social and Human Aspects of Business Finance · Financial Statement Analysis · Bibliography The book will be useful for teachers and students of B.Com., BBA, BBM, MBA of different Indian Universities. ..more


 Price: Rs. 800.00
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Principles and Practice of Management
Upendra KaushikSmita Bhatnagar
This book entitled ‘Principles and Practice of Management’ is an attempt on the part of authors to provide the knowledge of management to all types of readers. As management is needed not only for economic activities but for day-to-day activities also. The book is divided into twelve chapters covering Nature and Significance of Management, Principles of Management, Business Environment, Planning, Organising, Staffing, Directing, Controlling, Financial Management, Financial Markets, Marketing and Consumer Protection. The beginners will feel that subject matter is presented in a simple and self explanatory manner. For better understanding diagrams, tables and examples at different stages have been included. The book will be useful for the teachers and the students of B.Com., BBA, BBM and BMS of different Indian Universities. ..more


 Price: Rs. 2200.00
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Managing Corporate Affairs — A Directors’ Handbook
N. Gopalsamy
Drucker analysed management into fundamental yet practical topics such as what is management, what is a business, how it is organized and managed etc., to recall some of his gems, “Management means the substitution of thought for brawn, knowledge for blind faith and cooperation for force,” “Management is the catalyst which makes possible economic and social development in freedom and dignity. Its legitimacy rests on a code of responsibility and accountability.” When we want to know the tasks of management, these are : fulfilling the institution’s specific purpose, making work productive and the worker achieving and managing social impact and social responsibilities. In such a context, we may be keen to know what is meant by the term “managing corporate affairs”, which is the title of the book. In practice this could be explained as the process aimed at accomplishing organizational objectives by (1) effectively coordinating the procurement, allocation and utilization of the human, financial, intellectual, and physical resources of the organization and (2) maintaining the organization in a state of satisfactory, dynamic equilibrium within the environment, that is, the corporate strategies and operational plans are responsive to the demands and constraints embedded in the economic, political, legal, cultural, political and competitive environment. “Managing corporate affairs : A Directors’ handbook” therefore, keeping the knowledge and skill requirements of directors in general, covers all the key areas of corporate management, namely different topics related to general management, finance, production, marketing, human resources, business knowledge and knowledge management, company law and corporate governance in addition to Industrial/business policy. The Board being the principal organ of the company, the management of the affairs of the company is vested in the Board. However, the powers are to be exercised in compliance with the provisions of Company law and Corporate Governance. The term “Corporate governance” according to the Cadbury committee means it is the system by which companies are directed and controlled.” That being the position, how do we comply with the legal and regulatory provisions ? What is the stewardship role of the directors? What exactly is the desirable role of non-executive/independent directors? Why is corporate governance important? How is corporate governance regulated in India? Why are independent directors important for good governance? The answers to these questions and also to other possible questions which one may reasonably pose in respect of other disciplines of management, the readers would find answers in the book. A look at the preface and the contents section would reveal that the publication is not only fit for serving the multifarious needs of Company directors bu it is also very useful for other sections as well, namely for courses like MBA, M.Com., MFA, MFC, PGDBA, PGDBM, PGDFM, CFA etc. ..more


 Price: Rs. 180.00
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Business Studies
Upendra KaushikSmita Bhatnagar
Contents : Preface, 1. Natural and Significance of Management Meaning of Management, Characteristics of Management, Management means being both effective and efficient, Objectives, Importance of Management, Nature of Management, Management as a Science, Management as an Art, Management as both Science and Art, Management as a Profession, Functions of Management, Levels of Management, Coordination, Elements of Coordination, Nature of Coordination, Coordination: The Essence of Management, Need of Coordination, Importance of Coordination. 2. Principles of Management Nature of Principles of Management, Fayols Principles of Management, Meaning of Scientific Management, Principles of Scientific management, Techniques of Scientific Management, Significance of Principles of Management, Fayol Versus Taylor 3. Business Environment Characteristics, Importance, Inter relation between Business and Environment, Dimensions of Environment, The General Environment, Changing Profile of Indian Economic Environment, Impact of Change in the Government Policy on Business and Industry. 4. Planning Meaning, Features/Characteristics of Planning, Importance of Planning, Process of Planning, Limitations of Planning, Types of Plans, Some Important Distinctions. 5. Organising Meaning, Features of Organising, Process of Organising, Importance of Organising, Types of Organisational Structures – Functional Structure, Divisional Structure, Formal and Informal Organisation, Delegation, Decentralisation. 6. Staffing Meaning, Features of Staffing, Need, Importance of Staffing, Staffing as a part of Human Resource Management, Evolution of Human Resource Management, Staffing as Both Line and Staff Activity, Staffing Process, Recruitment, Sources of Recruitment, Selection, Process of Selection, Training and Development, Need and Importance of Training. 7. Directing Meaning, Characteristics of Directing, Elements of Directing, Importance of Direction, Principles of Directing, Supervision, Importance of Supervision, Motivation, Need Hierarchy, Incentives, Leadership, Communication, Forms of Organisational Communication – Formal Communication, Informal Communication. 8. Controlling Meaning, Characteristics of Controlling, Importance of Controlling, Process of Control, Limitations of Controlling, Techniques of Management Control – Budgetary Control. 9. Financial Management Meaning, Financial Management, Objectives of Financial Management, Role and Importance of Financial Management, Finance Decisions, Financial Planning, Capital Structure, Fixed Capital, Working Capital, Operating Cycle and Working Capital. 10. Financial Markets Meaning, Functions of Financial Markets, Classification of Financial Markets, Capital Market, Classification of Capital Market – Primary Market or The New Issue Market, Secondary Market/Stock Exchanges – Money Market, Stock Exchange Trading Procedure, Stock Exchanges of India, National Stock Exchange of India (NSEI), Over the Counter Exchange of India (OTCEI), Securities Exchanges Board of India (SEBI). 11. Marketing Marketing, Features of Marketing, Marketing Management, Process of Marketing Management, Business Concepts and Marketing Philosophies, Marketing and Selling, Functions of Marketing Management, Role of Marketing, Marketing Mix, Product, Services, Industrial Products, Components of a Product Decision, Branding, Packaging, Labelling, Price Mix, Place Mix, Channels of Distribution, Physical Distribution, Promotion Mix, Elements of Promotion Mix, Advertising, Sales Promotion, Personal Selling, Publicity, Importance, Limitations, Public Relation Tools. 12. Consumer Protection Consumer Protection, Importance of Consumer Protection, The Consumer Protection Act, 1986, Rights of Consumers, Consumer Responsibilities, Provisions of the Act, Three Tier Grievance Redressal Machinery under the Consumer Protection Act, 1986, NGO and its Role. Bibliography Terminal Questions Sample Papers Sample Paper CBSE-(I) Sample Paper CBSE-(II) ..more


 Price: Rs. 600.00
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Vashvikaran aur Bhartiya Arthvyavastha
M. C. Khandela
हिंदी हिंदी ..more


 Price: Rs. 525.00
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Udarikaran Aur Arthik Vikas
M. C. Khandela
हिंदी हिंदी ..more


 Price: Rs. 525.00
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Economic Development : Myth and Reality
M. C. Khandela
In the age of globalization every thing is being done only for development. In actuality development is a means and not the end. It is only the tool by which the government tries or should try to eradicate poverty, inequality, suppression and exploitation. Since presently we have our rate of growth more than 9 per cent per annum, foreign exchange reserve more than 200 billion dollars, Mumbai Stock Exchange Sensex more than 14000 points, rate of growth of exports more than 30%, Indian big companies are taking over M.N.Cs. many times larger than themselves, foreign investors are really crazy to invest in India and we feel ‘proud’ of producing largest number of billionaires every year. On the other side, we are still struggling with our own problems of poverty, unemployment, illiteracy, economic and social inequalities, shortage of essential services like electricity, drinking water, sanitation etc. Majority of the population is not getting bare minimum requirements of food, shelter and health care. It shows that the development, which in one way looks like reality, is on the other way like a myth. The question which, very obviously arises, is as to what is the actuality. In the book “Economic Development: Myth and Reality” the author has tried to analyze the things with maximum level of positivity and factuality. In the book subjects like illusion of development, developmental efforts and general deprivation, hard realities of becoming developed country, global cooperation in poverty eradication, water as the resource for development and corruption and side effects of developments have been discussed, in detail. This book will be useful for entrepreneurs, traders, economic analysts, policy makers, planners and all the persons concerned with the subject. ..more


 Price: Rs. 400.00
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Rural Women and Their Quality of Life
S. Bhattacharjee
There is no absolute standard of living that is universally accepted although the people living in western capitalist societies are often considered to enjoy a higher quality of life. “Quality of life”, however, varies in time, space and culture. What is better in one culture may not be so in another. People’s desires, expectations in material and economic life as well as preceptions of good life vary across cultures. Good health, wealth, high political power and education may not always be the only criteria for a better “quality of life”. Prevailing social norms, cultural ideologies, and personal values may also influence an individual’s “quality of life”. This book, “Rural Women and their Quality of Life” is a comprehensive and most valuable document on the subject. An empirical investigation into the life-situations of rural women belonging to the different communities viz. Caste Hindus, Muslims and Santals with distinct socio-cultural practices and ideologies; and critical notes on their “quality of life” in objective as well as subjective terms have been presented in this publication. The power, priviledges and autonomy that the women enjoy in the public domain are, however, used not to form a separate world of women but to reinforce their community life. The world of women of all the communities in the villages mentioned in this book is primarily centred around their household, family and lineage. This publication will serve the interest of teachers, researchers, students of sociology; as well as administrators, planners and social workers." ..more


 Price: Rs. 900.00
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International Marketing
O. P. Kapoor
International marketing primarily is the coordinator of company’s different national marketing programmes. How can for example an exchange of marketing knowledge across the borders add value to a company’s passion in other markets? What effect can ""going international"" have on an international cost position. The book also offers a unique theoretical practical approach to international marketing context on the requirements of the growing firm. The book is geared towards undergraduate and postgraduate students studying international marketing, and blends rigorous theory with practice. The book also emphasis the impacts of technology on international marketing landscape. Writen in a clear and accessible style the contents include: • Nature & Scope of International Marketing • International Product Development • International Pricing • International Promotion • Marketing Information System • Planning, Marketing & Implementation of International Product • Cooperative Contractual Arrangements • Building and Buying Overseas Operations • Strategic Alliances with Equity Investment • Export Procedures • International Consumer Marketing on the Web • International Marketing Decisions: Processes & Activities • Bibliography • Index The book will be useful for undergraduates and postgraduates of Commerce, MBA students, and managers." ..more


 Price: Rs. 550.00
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Future of Indian Economy
M. C. Khandela
It is generally said that future is always uncertain. This saying is correct to some extent. But at the same time it is also said that exceptions are always there. This exception is about India’s certain higher rate of growth in the coming future. The future of Indian economy is brighter because of its huge human resources, rapidly upcoming service sector, availability of large number of competent professionals, vast market for every product, increasing impact of consumerism, absence of controls and licenses, interest of foreign entrepreneurs in India and existence of four hundred million middle class people. Even today, India is producing largest number of billionaires in a year, take over by Indian multinationals is amazing, the craze of Indians to go abroad is rapidly diminishing, the Rupee is becoming stronger and stronger in relation to Dollar. Our country’s say in the international diplomacy and political affairs has now become meaningful, thousands of foreigners are working as executives in India, packages are becoming lucrative and competitive and annual rate of growth is highest after China. This present picture gives some reflections of the future. But this is all in the absolute sense and not in the relative terms. We are afraid, in future also problems of poverty, unemployment, illiteracy, conservatism, criminalization of politics and economic and social disparities will be prevailing nearly in the same way. This is the contradiction of present delighting picture and fearful apprehensiveness of future. What is the actuality? This question is not only relevant but has to be necessarily replied. That is why the book “Future of Indian Economy” has been written to analyze the conditions in the field like role of micro financing in eradicating problems of poverty and unemployment, the problems and prospects of knowledge economy, chances and challenges of outsourcing in service sector, role of insurance companies in making the future brighter and safer, aggressive retailing and millions of retailers, impact of future trading in commodities on smaller traders, reforms and changing pattern of lending and borrowing and challenges before the public sector banks. " ..more


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Entrepreneurship
Upendra KaushikSmita Bhatnagar
Commerce runs the world but entrepreneurs rule the globe. One of the challenges for the new generation is being self reliant and entrpreneurship is the key to it. Entrepreneurship fulfills economic wants of the individual and at the same time results into development of the economy. Study of entrepreneurship as a subject starts from the grass root level as a school curriculum and finds its way to the university at the graduate and post graduate level. This book has been designed keeping in mind what entrepreneurship is all about and how it can be applied. It starts from the simple concepts of ""What is entrepreneurship" to the complex level of different functional areas managed by an entrepreneur like Finance, Marketing, Production and so on. An attempt is made which is informative and comprehensive and would benefit students and professionals aspiring to become successful entrepreneurs." ..more


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Stress Management
B. K. Joshi
Stress is found in all aspects of life. Hans Selye, a pioneer in stress research, has defined stress as "the nonspecific response of the body to any demands made upon it". It is considered to be an internal state or reaction to anything we consciously or unconsciously perceive as a threat, either real or imagined. Stress can evoke feelings of frustration, fear, conflict, pressure, hurt, anger, sadness, inadequacy, guilt, loneliness, or confusion. Stress can result in physical, psychological, and behavioural responses. Stress has been implicated as contributing to a variety of physical disorders. The purpose of this book is to examine the attitudes and perceptions of managers regarding stress and stress management. The book attempt to ascertain how managers defined stress, the impact of stress on employees, and what they feel can be done to reduce stress levels or improve one’s tolerance to stress. Keeping this in view the contents include: • Introduction • The Study of Stress and Human Performance •Noise Stress • Assessment of Daily Stressors • The Stress Response • Learning to Free from Stress • Sources of Stress • Strain Compensation Mechanisms • Depression• • Psychological Support • Bibliography • Index Students in all subjects and of all levels as well as teachers and researchers in management and psychology will find this book a useful aid. ..more


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Globalisation, Privatisation and Market Economy
Y. K. Sharma
Globalization, privatization and liberalization have become dominant forces shaping societies and economies the world over. These three processes are interrelated phenomena. Globalized economies are likely to be more privatized and liberalized economies. Globalization, privatization and liberalization are multidimensional phenomena that have implications not only on the economic but also on the sociocultural and environmental aspect of countries and societies. One of the major consequences of globalization, privatization and liberalization is the acceleration in foreign direct investment flows. While foreign direct investment has been increasing for sometime among the developed triad countries, in recent years it has spread to other parts of the world, especially to the giant emerging economies. The privatization and liberalization policies pursued by these emerging economies have created new opportunities for foreign direct investment. International investors now face difficult problems such as choosing countries, evaluating risk-return relationships and assessing profitability in private and public sectors. The chapters in this book deal with all of these, reflecting the multilevel aspects of globalization, privatization and liberalization forces shaping world economies. The contents include: • Glogalisation, Privatisation and Libralisation • Privatisation and Organisational Behaviour • Multinational Market Groups : Trends and Innovations • MNCs Technology for Equity Joint Ventures • Managing Diverse Human Resources for Globalisation • Global-isation and Economic Regionalism • Foreign Capital and Open Regionalism • Domestic Distributive Concern the Growth Imperative • Markets Route to Full Employment • Administered and Informed Transaction in Free Economy" ..more


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Project Management
R. C. Mehta
Tight project deadlines and stringent expectations are the norms in today’s tire-based and cost conscious global business environment. Written from a managerial perspective, the text equips you with the quantitative shells, knowledge of organizational issues, and insights into human behaviour that you need to do project management effectively. The book aims to help project managers to learn technical and interpersonal skills for achieving the project objective. This book attempts to bring the entire spectrum of project management into perspective with an astute analysis of what it is all about. As can be seen, the chapters deal with the subject in a most comprehensive manner. They include: • Project Management: Introduction • Need for Project Management • Tools of Project Management • Project Planning and Implementation • Role and Duties of the Project Manager • Use of Management by Objectives in Project Management • Managing and Handling Complex Projects • Project Optimization • Project Economics • Learning Curve Analysis for Project Control • Tools, Techniques and Training for Keeping the Project Update • Profiles of Project Managers • Bibliography • Index The book will be highly useful for graduates, postgraduates and MBA students alike." ..more


 Price: Rs. 450.00
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Udarikaran aur Bhartiya Arthvavastha
M. C. Khandela
हिंदी हिंदी ..more


 Price: Rs. 750.00
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Retail Management
S. N. Mitra
With the beginning of globalisation Multinational Enterprises (MNEs) have essentially “swarmed” the globe with regional and local offices in an attempt to benefit from expanded production or market opportunities or to meet international social or health needs. The number of such offices is enormous & rapidly expanding. The book gives a clear picture in the manner in which the retail revolution, in particular the proliferation of the superstore, has benefited the majority of the population by offering greater choice, comfort and cheapness in shopping. The contents includes: • Introduction • A Strategy of International Retailing • Customer Specialty Stores • The Changing Organization of Retailing • Management in Non-store Retailing • Category Management • Customer and Selecting Products • Home Shopping - Retailing without Walls • Satisfaction and Performance in Retail Stores • Product Management in a Retail business • The Decision Makers in Retail Management • Bibliography • Index The book will be helpful to retail strategists, researchers, MBA students, retail managers & suppliers." ..more


 Price: Rs. 550.00
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Hotel Management and Hospitality
J. Mathews
Hotel management and hospitality is an exciting professional discipline offering numerous career opportunities. This book is intended to bring out most scientific and basic method in dealing with the management in hospitality business and developing system of customer care. This book is basically designed for the hospitality management professionals of tomorrow. The book invites readers to share the unique enthusiasm surrounding of the hospitality industry and helps them to understand the aspects of this industry. It also highlights upon the ancillary management and methods and the care to be taken in the recruitment process and training of staff, keeping the business live in a most systematic manner that may not be competitive but also will attract the customers. This book would be very much useful even for any new entrepreneur to carry out this business successfully. The chapters in this book covers the subject comprehensively. They are: • Business of a Hotel • Recruitment of Personnel • Staff Training and Development • Location Strategy in Hospitality • The value of Hospitality • Hotel Management and Advertising • Sales Promotion and Public Relations • Unit Approach to Marketing • Reaching the Destination • Dealing with Guests • Results of Management Bibliography ..more


 Price: Rs. 550.00
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Hospitality Marketing and Management
J. Mathews
Hotel management and hospitality is an exciting professional discipline offering numerous career opportunities. This book is intended to bring out most scientific and basic method in dealing with the management in hospitality business and developing system of customer care. This book is basically designed for the hospitality management professionals of tomorrow. The book invites readers to share the unique enthusiasm surrounding of the hospitality industry and helps them to understand the aspects of this industry. It also highlights upon the ancillary management and methods and the care to be taken in the recruitment process and training of staff, keeping the business live in a most systematic manner that may not be competitive but also will attract the customers. This book would be very much useful even for any new entrepreneur to carry out this business successfully. The chapters in this book covers the subject comprehensively. They are : l Business of a Hotel l Recruitment of Personnel l Staff Training and Development l Location Strategy in Hospitality l The Value of Hospitality l Hotel Management and Advertising l Sales Promotion and Public Relations l Unit Approach to Marketing l Reaching the Destination l Dealing with Guests l Results of Management Bibliography ..more


 Price: Rs. 500.00
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Handbook of Tourism
Yogesh Kumar SharmaPragya Sharma
Tourism as a manifestation of leisure pre-supposes a socioeconomic milieu in which money and time-away-from-work can be accumulated to be spent at will. Tourism as a form of mobility suggests that culturally sanctioned reasons exist for leaving home to travel. Many countries depend heavily upon travel expenditures by foreigners as a source of taxation and as a source of income for the enterprises that sell services to these travellers. Consequently the development of tourism is often a strategy employed either by a Non-governmental organization (NGO) or a governmental agency to promote a particular region for the purpose of increasing commerce through exporting goods and services to non-locals. This book is intended primarily, for tourists, students, educationists interested in planning and planners interested in tourism development and management. The contents includes: • Tourism: An Introduction • Theoretical Analysis of Tourism • Sustainable Tourism Planning and Community Participation • Tourism, Small Enterprises and Community Development • Physical and Economic Development of Tourism • Strategies for Planning and Development in Tourism • Cultural Tourism and Development • Impact of Tourism on the Arts and Crafts • Tourist Studies in Anthropological Perspective • Cultural Constructions and Alternative Tourism • Performance Measurement in Tourism Destination Development ..more


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Globalisation and Foreign Trade
M. C. Khandela
Globalisation is the continous process by which restriction and hurdles are minimised in the field of trade investment and flow of return. Today, there are 149 member countries of W.T.O. where 5 billion population live and 80% trade is involved. This has reached to the height from where using reverse gear is dangerous. India has become member of W.T.O. and chosen the policy of globalisation voluntarily. Now it is useless to talk much about the negativity of globalisation and is required to find ways and means so that the country may compete with full competence and comfort. Globalisation has made multi-dimensional effects and impacts in India’s foreign trade. We have trade relations with more than about 150 countries and deal in thousands of goods and services. Even though our part in the global trade is about 0.4% only but we have every opportunity to increase it. But we have many problems and limitations like lack of standardization and better quality of exported goods, procedural delays, negative attitude of bureaucracy, lack of prestige and goodwill of exporters, confusing policies, rules and regulations made and implemented by State and Central Governments, lack of professionalism etc. The book ‘Globalization and Foreign Trade’ is a humble attempt to analyze the changing conditions relating with foreign trade like role of bilateral and multi-lateral trade agreements, government assistance and cooperation for expanding foreign trade, changing pattern in relation with commodity, country and currency, new challenges and opportunities, demand of professionalism. This book will be useful for exporters and importers, industrialists, planners, government officials and all other person who deal in foreign trade and development in any way. ..more


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Globalisation and Economic Realities
M. C. Khandela
Globalisation is the reality of the present time and has many possibilities in future. No country in the world now dares to avoid the process of globalisation. The time has gone when the developed countries were to be benefited by this process. Now different types of adverse conditions are there before these developed countries and developing countries have many positive possibilities and prospects. Outsourcing has started moving in reverse gear. It has become big policy issue in countries like the U.S. and the U.K. On the other hand, countries like China and India have realistic plans of becoming Super Powers in the coming one or two decades only because of globalisation. All over the world not only economists but our politicians have stopped talking about the basic problem of human beings like poverty, unemployment, economic and social disparity, illiteracy, backwardness, lack of equal opportunity, social security, etc. They talk about market economy, dis-investment, privatisation, competency and competition, down sizing computer and information technology, hire and fire, least government control, labour reforms, etc., which are against the interests of the poor. This book "Globalisation and Economic Realities" has been written to analyse the changing conditions in fields like capital investment, cost of foreign trade, challenges before developing countries, role of international financial institutions like IBRD and IMF, rate of exchange, place of WTO, stock market and savings, low rate of growth in developed countries, economic unions, outsourcing, foreign trade, knowledge based industry, etc. Sincere efforts have been made to highlight the adversities faced by less developed countries and to give practical solutions. ..more


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WTO and International Trade
R. Tiwari
The extent to which globalisation has grown and the trend towards liberalisation in many developing countries, has turned the whole world into one large marketplace. In such a scenario, manufacturers have to know that they will get their raw material in time, exporters have to be confident that their goods will be paid for and importers satisfied that the goods they have ordered will not be sub-standard but exactly to their specifications. In this context, the World Trade Organisation (WTO) has a very important role to play. It oversees the working of the various trade agreements conducted by groups of countries, by countries bilaterally and by regions. Knowledge of these trade agreements is necessary for the businessman to plan his business strategies. This book explains the rationale behind the WTO, its role in international trade, and the way it administers the large volume of business that is conducted on a global level and ensures smooth functioning and prevents bottlenecks. The chapters of this book include: · Trading Systems: An Introduction · International Trade in Goods · International Trade in Services · World Trade Organisation · Global Trading System and International Business Strategy · Developing Countries and the WTO · Developing Countries in World Trade · Developing-Country Participation in the WTO · Developing Country and Trade-Related Institutions · Trade and Development in GATT and the WTO · Better Future of WTO This book will not only be good course material but also a reference volume for students of commerce and economics, administrators, policy makers and businessmen. ..more


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State Finances in India
V. P. Gupta
The finances of State Governments in India are not in good shape. There are structural weaknesses in State Finances. The State Governments in India realising fiscal stress have initiated fiscal reforms during nineties in the field of taxation, public undertakings, public debt and public expenditure. An attempt has been made in this study to examine the recent trends in the finances of State Governments in India. It describes the resource mobilisation effort of State Governments individually and in aggregate. It makes an attempt to examine the causes of fiscal stress of State Governments in India and suggest measures to reduce mounting revenue and fiscal deficit of State Governments. Inter-State comparisons have been made in this study in order to examine the problems being faced by States in the sphere of finances and the recent measures that have been initiated by States for correction of fiscal imbalances. Besides, an attempt has been made to analyse the mismatches between revenue, receipts and revenue expenditure and also analysis in detail the debt burden of the state and its composition. Besides, inter-state debt levels have been studied for benchmarking the best practices of States so that other States including Rajasthan can adopt them in totality or in a modified way depending upon the suitability of the scheme for debt sustainability point of view. It also examines reforms undertaken by States in state enterprises, Debt-swap scheme, fiscal responsibility legislation of States and the likely impact of the recommendations of the Twelfth Finance Commission on the Finances of State Governments in India. The book is useful for students, researchers, public-economists, policy makers and for those interested in knowing the financial health of State Governments in India. ..more


 Price: Rs. 995.00
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Vishwa Vyapar Sanghathon evam Gramin Sashaktikaran
S. B. Varma
हिंदी हिंदी ..more


 Price: Rs. 500.00
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E-Commerce
S. Varma
E-Commerce has become the driving force of the global market. The speed of activity and of decision to keep pace with the growth of globalisation, global commerce and global trade requires not only instant communications but also instant data generation with the validity of the data as up-to-date as possible. This book has been specially prepared to acquaint the newcomer to the world of business, and also those following traditional methods, to learn what e-commerce is all about. Beginning with and Introduction that sets the pace of the subject, they include Registering a Domain Name in E-Commerce; B2B E-Commerce; Consumer E-Commerce; Selecting B2B Applications, Services and Software; Essential E-Commerce Technologies; Transactions; Consumer Privacy; Future Growth of E-Commerce; and a Bibliography and Index for further study and instant location of required subjects. ..more


 Price: Rs. 600.00
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Rural Tourism and Development
Y. K. Sharma
Tourism in the rural areas is one of the new opportunities that are being created for those dwelling there. The chapters include: Growth of Tourism; Rural and Regional Tourism; Opportunities in Rural Tourism; Tourism and Farms; Problems of Tourist-Led Rural Growth; Agri Tourism as a Commercial Venture; Rural Tourism Management; Economic Cycles in Tourism; Market Size of Tourism Industry; Tourism Impact on the Indian Economy; Growing Trend of Rural Tourism; Women in Tourism; Benefits of Tourism; Tourism and the Country; and General Guidelines for a Tourism Development Plan. ..more


 Price: Rs. 600.00
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Globalisation and Mangerial Challenges
S. G. SharmaN. D. MathurS.C. Bardia
Globalisation has resulted in the gains in the world of trade, however, distributive justice has always been at stake in any type of political and economic system. Outsourcing, tele-communication software and technological innovations have made it possible to shift the production activity anywhere at the globe call centres, medical transcription are some of the examples of this nature. The present era of globalisation of finance markets, the economics of developing countries like India have became highly vulnerable to speculative capital movements within and outside the country. Vertical and horizontals menges and acquisitians have became order of the day. MNC’s are wealthier than the countries in which they invest. They have enoraunous barganing power in corrupting the political system of developing countries to extract the maximum benefits for their organisations. Developed nations like USA and many other European countries have not only tried to impose the globalisation agenda on developing countries through WTO but they have also protected their intrests. The kind of developments taking place at international level show that international economic order is moving towards unipolarisation. There is an urgent need to strengthen the democratic process at the international level. This sort of shift in the economic and business atmosphere throughout the world has created an environment conducive to an enterprise and has boosted India's efforts at accelerated industrialisation to improve international competitiveness. Indian industry is undergoing massive re-structuring and striving hard to induct new technoloy and to produce quality, cort, energy efficient and environment friendly products to became globally competitive. In this situation, the role of managers has assumed greater significance because they can strike at the root cause of disease affecting, efficiency, productivity and profitability of the business entities. This book is an attempt to focus the important issues to face the challanges posed by the globalisation and liberalisation. ..more


 Price: Rs. 600.00
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Human Resource Management
Ramesh Tiwari
The human resources of any enterprise are its most important investment and therefore every attempt is made to get the best available. Consequently, the sourcing and management of human resources gains extreme importance and stress is laid on the ‘behavioural science’ approach which involves a comprehensive study of human behaviour. In this context, the study of the correct kind and style of human resource management is necessary and this book has been planned to give not only HRD specialists but also managers in general a deep insight into the intricacies of the subject. Those who are heading or are in senior levels in human resource management will be benefited to the extent that they will be able to perform better and produce efficient and profitable results. Teachers and students of Business Management too will find this book useful as it outlines the various approaches that have been tested by time and experience and have helped organisations develop a good human resource base. ..more


 Price: Rs. 450.00
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Human Resource Development
Mausam SinhaRitu Saxena
Many organizations in India are now threatened with manpower obsolescence. To withstand this, HRD activities have now received prime importance. For any dynamic growth-oriented organization to survive in a fast changing environment, HRD activities play a very crucial role. The need for HRD arises out of the development objectives of the organization. No organization can grow and survive without the growth and development of its people. This book “Human Resource Development” gives a clear understanding of various facts related to Human resource and their development. This book is for the students of post graduation but this is useful for a common man also who is not well known to the concept of human resource and its development. The book is divided in eight chapters and every chapter is supplemented with review questions for better understanding of the subject and helps in quick revision. Each chapter provides an understanding of the human resource in the complex dynamic environment of today. The whole subject matter has been presented in simple language and lucid style. The presentation of each chapter is more logical, starting with basic issues of each topic and then moving on to refined matters. This book begins with the chapter which deals with the Human Resource aspect. The first chapter covers the topic like Human Resource; Importance of Human Resource in Organization, etc. and a brief concept of Development are also given. Then further chapter covers the concept, mechanism, need and evolution of Human Resource Development. Subsequent chapter are on personality talks about the meaning and concept of personality, personality pattern, molding personality pattern, evaluation of personality, etc. Next half of the book covers the training and development aspect. This part covers almost each sphere of training in detail. Further chapters deals with the different stages of the training process like TNA, designing training progammes and evaluation of training. ..more


 Price: Rs. 650.00
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Entrepreneurship and Effective Marketing
Sandeep Verma
This is probably the first scholarly book dedicated to the interface between marketing and entrepreneurship and to providing numerous research opportunities on truly important issues. At a time when the marketing discipline is being increasingly criticised for too little attention to important topics, this book offers a path for the researcher who wants to make a major impact. The book incorporates a rich collection of articles on the nature of entrepreneurship and its relationship with marketing. This may be the single best array of definitional perspectives ever written, in part because leading contributors to the debate have returned to the task. The second section focuses on market opportunity, but rather than only look at market analysis and idea screening, there is also ground-breaking work regarding entrepreneurial opportunity identification and opportunity recognition. The contents include Marketing and Entrepreneurship: Meaning and Scope; Entrepreneurship and Education; Entrepreneurship Education in the Elementary Grades; Entrepreneurial Business; Marketing and Entrepreneurship Interface; Elements of a Successful Entrepreneurship; Pricing for Entrepreneurial Firms; Entrepreneurship and the Sales Function; Entrepreneurship in International Marketing; Entrepreneurship in the Service Institution; Entrepreneurship: The Skill of Cultural Innovation; Entrepreneurial Opportunity and Identification; Entrepreneurial Thinking and Behaviour in Future; Entrepreneurial Management in Future; Entrepreneurship and High Technology Development in India and also a Bibliography and Index. ..more


 Price: Rs. 275.00
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Operational Efficiency of Public Enterprises
M. Singh
Operational Efficiency of Public Enterprises is a study of the Tourism Development Corporations in India. Service enterprises such as Tourism Development Corporation play an important role in earning foreign exchange and promoting the Indian culture abroad. Tourism being the largest service industry in the world, needs an indepth study to improve the operational efficiency of the enterprises engaged in Tourism. Dr. Mohar Singh has x’ ranged various aspects of the working of Tourism Development Corporations in India and has made valuable suggestions to improve the operational efficiency. This book would be useful not only for students but also for the financial analysts, policy makers, public enterprise managements, researchers and those engaged in tourism promotion, planning formulation, implementation. ..more


 Price: Rs. 375.00
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Performance Appraisal
A. Aziz
The book entitled Performance Appraisal: Accounting and Quantitative Approaches is a novel book designed both as a text and as a reference material for promoting, understanding and guiding the practical application of the accounting and quantitative techniques of performance appraisal. The book seeks to analyse an enterprise’s overall financial performance with specific reference to profitability, liquidity, and financial strength. Production, Costs and Sales trends have also been analysed separately in detail. Apart from the theoretical as well as the practical aspects of various accounting and statistical techniques described in this book, a new dynamic approach ‘ value added ' which is still in the developing stage has also been discussed at length. A detail bibliography on the subject has been given at the end of this book. It is hoped that the book will prove very useful to Government enterprises, management of companies, research scholars, students, and professionals like C.A., I.C.W.A., C.S., and M.B.A. ..more


 Price: Rs. 650.00
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Practical Costing
R. K. Motwani
Practical Costing is a very useful treatise giving a simple, integrated and comprehensive practice of Cost Accounting. The salient feature of this book is that the basic concepts and principles of costing have been explained with help of practical problems. These problems have been selected after a careful scrutiny from those asked in the academic and professional examinations. The solutions are given with Working Notes and explaining all the calculations in order to make the solution easily intelligible. Numerous problems of different varieties have been presented with a view to create confidence among the students in solving practical problems.The book provides a valuable practice to commerce students and professionals as well as Cost Accountants. ..more


 Price: Rs. 400.00
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Recent Trends in Foreign Investment
RamakantSugan C. Jain
After independence, the Government of India had taken several steps for the overall development of the economy. Foreign capital were invited. Attracting foreign investment is part of the economic policy under which the Indian Government is inviting and welcoming foreign capital investment under its liberalisation policy. The book has touched upon several aspects of the study. The book has been designed to cater to the needs of entrepreneurs, policy makers, researchers, academicians, and bankers. The book will prove invaluable to scholars and workers in the field. ..more


 Price: Rs. 350.00
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Social Accounting
M. C. KhandelwalSugan C. Jain
Accounting has always kept pace with the growing needs of the society. It has come out of its traditional bounds of financial function and has already extended to the areas of cost accounting and management accounting in a big way. The use of such an accounting function is mainly confined to the owners and the management. But the list of stake holders in any business now extends to the whole of the society and social accounting identifies, measures, monitors and finally, reports the social and economic effects of an institution on society. The present works comprise 22 articles contributed by learned and renowned academicians and covers all aspects of social accounting as mentioned hitherto. ..more


 Price: Rs. 375.00
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Trends and Portents in Banking
M. C. KhandelwalSatish BatraS. C. Sharma
The stellar role of financial institutions in general and of banking sector in particular in promoting socio-economic developments is duly recognized universally. In India the significance of and expectations from this sector increased tremendously particularly after the nationalisation of major commercial banks in 1969. And undoubtedly, since then the banking institutions have tried to provide a big push both to the so called “transfer process” i.e.mobilisation of savings as well as their channelisation in desirable investments via the mechanism of finance, and social transformation through mass banking.There are, however, the starker facts of the matter also. While the quantum of deposit obilisation and credit outflows have remained below the potential and requirements respectively, the quality of leading has hardly satisfied the twin criteria of efficiency and equity. Paradoxically, the growth of literature on such an important area of banking has lagged behind its expansion and proliferation. An attempt has been made in the present edited volume to bridge this gap by combining a collection of theoretical and empirical studies so that practical suggestions may have theoretical underpinnings and the volume proves useful both heuristically for further researches and practically for action. ..more


 Price: Rs. 500.00
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Information System Management
M. Y. Kamat
Generally, heavy metals are considered a dreaded lot. This book dispels certain myths about heavy metals and provides an insight into their essential role as micronutrients in our living system. Heavy metals have a widespread industrial use. Their release in the environment causes pollution and as a result substantial disturbances in the ecosystem. Mother Earth can absorb these shocks within its assimilating capacity and can correct the environmental damage by natural biological processes. Inclusion of analytical techniques for determination of heavy metals and relevant Environmental Legislation makes the book a thorough and comprehensive one. ..more


 Price: Rs. 850.00
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Karya Santusthi (Job Satisfaction)
Anil Kumar Pareek
HINDI ..more


 Price: Rs. 625.00
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Human Engineering : A Management Perspective
B. Shaji
The book explores the possibility of Human Engineering (HE) in a human-machine-environment system in the Indian industrial context. The term HE is not acknowledged among the industrialists as it deserves. The book provides a clear insight into the goal of HE which ensures a good fit between the workers and their job. It is less known that proper identification of the positive effects associated with HE and its intervention can result in reduction of workers’ musculoskeletal pain and discomfort, reduction of work load, reduction of working time, better working posture, increased productivity and improved working condition. The book is very much useful for academics, industrialists, operations managers, researchers and students. ..more


 Price: Rs. 900.00
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Entrepreneurship Development in India
Dr. Sushil Kumar
This book has been brought out with new thoughts on actual process and practice of entrepreneurship which are based on five basic purposes: (i) evolving strategies to empower the people through enterprise development, (ii) strengthening the linkage between people and business support organizations, (iii) involving the researchers and scholars in the process of performance measurement system of entrepreneurial practices, (iv) designing, monitoring and evaluation of Entrepreneurship Development Programmes(EDPs), and (v) developing counselling skill. Research, education and trainings on entrepreneurship have become most relevant activities to prepare the people to participate in the entrepreneurial activities for generation of incremental wealth in the economy. In order to develop entrepreneurship, role of government is well defined in creating entrepreneurial culture and conducive business environment within the country. Business Support Organizations act as link between people and government by rendering their support services. In Chapter 1, purpose, need, importance, relevance and scope of entrepreneurship development are introduced. Objectives and hypotheses are evolved to undertake the task of writing this book in a defined direction and destination. Role of government policies and their review in implementing them in the field are explained In Chapter 2. In Chapter 3, problems and prospects in implementing Government policies and Entrepreneurship Development Programmes are addressed. This enables to set strategies for entrepreneurship development with emphasis on tribal region. In Chapter 4, Institutional network and support are focused. Role of implementing institutions are analyzed with a view to measure their efficacy for speedy development of entrepreneurship. In Chapter 5, entrepreneurial practices taking placed in the field by the people as well as promotional institutions are examined. Analysis on three factors viz, (1) People and their entrepreneurial mindset, (2) Projects (creation and management of ventures) and (3) Institutional support (implementation of the policies) are done. In Chapter 6, four hypotheses which are drawn and assumed for investigation are tested. In Chapter 7, final findings and conclusions are drawn on the basis of objectives and hypotheses. Models duly designed and developed for entrepreneurship development by the author are attached in annexure. In order to measure the performance and evaluate the activities of entrepreneurship development, several formats are designed. All these and newly developed formats are attached in Annexure. ..more


 Price: Rs. 750.00
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Consumer Behaviour
Purnima Sharma
Consumer behaviour is a dynamic and multidimensional process and reflects the totality of consumers’ decision with respect to the acquisition, consumption and disposition of goods, services, activities and ideas. Most of the marketing problems arise because the products and services and marketing programmes are not in harmony with consumer’s mind. The study of consumer behaviour tries to harmonise marketing programmes and strategies with consumer needs. In India, due to increase in diversity of population and the ever-expanding choices and freedom makes the study of consumer behaviour a must for the marketing function. The 21st century is not going to be happy with “consumer satisfaction” but is certainly with “consumer delight”. This book is an effort to pave for this paradigm shift.  The entire book is divided into six chapters. The first chapter explains the concept, significance, determinants and models of consumer behaviour. The empirical investigation for collection of primary data has been undertaken through a research methodology in the second chapter. The third chapter highlights the importance of psychological factors in consumer behaviour. The fourth chapter includes the role of personal factors. The fifth chapter incorporates the influence of social and cultural factors. The conclusion has been drawn in the sixth chapter. The book is useful to the students, research scholars, marketers, business firms and psychologists.  ..more


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Effective Communication Skills
M. Sinha
This book expresses various dynamics of business communication. Following a reader friendly approach, it provides comprehensive coverage of basic concepts and principles of communication relevant to students and highlights its formats and modalities in current use. All relevant dimensions of communication from learner's perspective, find lucid coverage here. Topics of this book as prescribed for the students of Engineering, Business Management and other professional courses of various universities are duly covered. This book will be useful to the students of B.Tech and MBA. Various guidelines, hints and practical suggestions offered in the book enhance its utility for technical communication. I added contents on communication technology and its role in business communication. Besides, the text provides a valuable guidance to any individual who is keen or wants to improve his communication skills. We have chosen those topics that seem to be most helpful to the students' developing and understanding of the way we communicate. Our goal is to produce the most complete and usable book in the market. This volume has been written in a simple language and easy to understand style. Thus, the entire book is intended to give a comprehensive yet quick grasp of communication skills. ..more


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Dictionary of Research Methods
Janak Singh MeenaSubhash Meena
Effective research methods are the tools by which information is gathered. Without the appropriate design and use of research methods, we are unlikely to gather quality information and as such create a shaky foundation to any review, evaluation or future strategy. For researchers, the group of research methods contained within this handbook are the research terms, and like any methods need to be used in the right way–for the right research. Research methods, if understood and used appropriately can make your research a lot easier. This book, therefore attempts on the one hand to explain and demystify the world of research methods, whilst on the other it seeks to provide a strarting point for their use. In this, we are not suggesting that using research methods is easy, but merely that it can be appreciated and undertaken by practitioners and non-research experts. This book, reflects our wider aim to develop and improve the performance of the researchers in their research works. In this, we hope this handbook goes some way in helping to address some of the persistent issues faced by researchers and contributes to ensuring positive changes in research field. ..more


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Vaishvikaran ka Banking Kshetra per Prabhav
Harshit Dwivedi
HINDI ..more


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Gender Budgeting : Contemporary Issues and Remedies
Mita Ashish Shah
Gender Budgeting is a dissection of the Government budget to establish its gender differential impacts and to translate gender commitments into budgetary commitments. The current book is an attempt to look at the Government budgets from a gender perspective and to assess how it addresses the needs of women from different aspects. The book also highlights the various issues and remedies in context of Gender Budgeting. It is hoped that the book proves to be useful for various researchers and policy makers and would also prove to be a rich source of information to develop an understanding of the term Gender Budgeting. The Contents includes : · Introduction · Gender Budget: Theoretical Perspective · Engendering Development: Policy and Legal Perspective · Status of Women in India · Gender Budgeting: Analysis of Union Budgets in India · Emerging Issues and Remedies Bibliography  ..more


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Resource Mobilisation Strategy for Indian States
Nihal Chand Goel
Ever since the Government of India initiated the process of economic reforms in 1991, financial difficulties of the Indian states have been on the increase. Today, most of the states face a resource crunch that is set to become more acute with every passing year. Large and persistent budget deficits and the fast growing debt burden are threatening their financial autonomy. Against this scenario, these states are frantically looking for new ways of working, cutting down costs and augmenting their revenue income. Coming out in an hour of need, this book suggests how Indian states can effectively mobilise additional resources and avoid falling into a debt trap. As the possibilities of new taxation are very limited, it focuses on generating additional revenue by controlling tax evasion and tax avoidance. Concrete examples are given to show that state tax revenue can be increased without a corresponding increase in the tax burden. This book is useful not only for the taxman and managers of state finances across the country, but also for students, teachers, researchers and the entire thinking community interested in the financial affairs of the Indian states. It also aims at educating public opinion for better tax compliance and more productive and efficient use of public debt. ..more


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Accounting Standards and Policies : Theory and Practice
M. C. KhandelwalSugan C. Jain
The Present work compiles sixteen articles contributed by renowned luminaries in the field of accounting. It not only discusses the various efforts made in the field of universalisation of accounting practices but also examines as to what extent such efforts have succeeded in reaching the desired goal. The work embraces a critical review of the steps taken by the International Accounting Standards Committee and also the Accounting Standards Board of the Institute of Chartered Accountants of India. ..more


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Accounting and Statistical Techniques
Sangeeta Gupta
This unique study offers a comprehensive application of accounting and statistical techniques in the field of financial appraisal. Some of the new and advanced techniques of accountancy, e.g., value added accounting have been applied in a very lucid manner. The book will be helpful to the accountant in complex decision making situations. In time with the new trends of disclosure in financial statements some changes have been suggested in the schedule VI to the Companies Act, 1956. ..more


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Business Organisation and Management
P. C. Dhal
Business Organisation and Management is a dynamic subject. With the increase in business activity the scope and dimension of the subject have been expanded to a considerable extent. However the ethics and principles behind this subject have remained all the same .The Author has analysed all the important concepts, principles, tools and techniques associated with the subject. This is of great topical interest and will prove useful to both students and teachers. The contents include: Business Organisation –Nature and Scope, Forms of Business Organisation, Types of Companies, Combination and Concentration, Plant Location and Plant Layout, Scientific Management, Commodity and Stock Exchanges, Management, Industrial Productivity and Quality Control, Select References. ..more


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Commercial Banking and Economic Development
S. Garhwal
This volume, by taking the fields of commercial banking in tandem with economic development presents a new and scientific understanding of the dynamic role which a versatile and percipient commercial banking system can play to support and accelerate the process of economic growth. This book also endeavours to measures the regional disparities in commercial banking development as well as its functional aspects in the post nationalisation period. Further, it also attempts to identify the factors, which may have an impact on the regional variations in banking development. This book should make useful reading not only for professors and students of economics, commerce and management, policy makers and planners, researchers and administrators, bureacrats and politicians, banking and financial institutions, but also for those interested in scientific understanding of the economic development through commercial banking. ..more


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Cost Accounting and Profitability Analysis
Mahesh Chand Gupta
Cost Accounting and profitability analysis discusses the ‘new’ analytical approach. The Subject matter of the book is structured around the concepts and techniques of analysis of profitability, which can be advantageously used by research scholars, teachers, financial managers, creditors and businessmen. It will help them to up date their knowledge about the recent thinking in cost accounting and profitability assessment and to improve their ability in making better financial decisions. The book discusses the concepts, theories and techniques of analysis of profitability underlying the important financial decisions- investment, financing and dividend. The basic purpose of the book is to assist the reader to develop understanding of the concepts and techniques of profitability analysis is a systematic way. To accomplish this purpose, an attempt has been made to present the recent thinking in a simple, lucid style. The book contains a comprehensive analysis of profitability through various aspects, viz. profit margin and assets turn over, return on capital employed and appropriation of profits, common - size analysis, value added etc. so as to help readers develop the skill to understand, analyse and interpret financial problems and to improve profitability of the concerns by making prudent financial decisions. The book is meant for the students, research scholars, and teachers of commerce and management and also for the financial executives. ..more


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Cost Management in Public Enterprises
M.C. KhandelwalSugan C. Jain
The present work is a collection of fifteen articles contributed by distinguished personalities on the subjects of Cost Management. The public sector has displayed the poorest standards of cost effectiveness during the post- independence era, wide spread sickness has gripped the whole of the public sector resulting in heavy social losses. Taking different case studies, the authors have made distinct efforts to suggest remedies for the improvement of poor performance of the public enterprises through managing the costs effectively. The areas covered by the authors extend to manufacturing industry, service rendering industry, cooperative sector as also the not for profit organisations such as Universities. This makes the book indispensable for those who are connected with cost management. Of course, the public sector has been made a base but the book is equally useful for the private sector and also for those who are interested in pursuing research on the subjects. ..more


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Developments in Accounting
B. S. BhatiaH. L. Verma
In the present age, governed by over structured the highly competitive economy, in which Commerce and Industry has become complex, the study of Accounting as a subject has become really fascinating, rewarding and challenging. Accounting is no longer considered as a mere exercise based on supply of data to take stock of the resulted profits and the financial position of an enterprise. But, it as a system for information, has assumed a very significant role and evolved into a seminal instrument in planning and controlling the various functions of any business organisation. To adjust to its changing role, a number of developments in the techniques and procedures of Accounting have been evolved such as Price level accounting, Human resource accounting, Social accounting, etc; and the discussions on these developments form the main plank of the present volumes. This two volume set on Developments in Accounting contains a collection of forty papers written by scholars who combine in them professional competence with great sincerity and nobility and who have made significant contributions to the ongoing debate on the subject. The volumes contain a number of papers on each identified area. These papers discuss theoretical, historical and operational aspects of the developments. Thus, they provide literature of permanent value and will substitute the core of the text both for the teachers and students of Commerce and Management. ..more


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Financial Accounting Techniques
RamakantSugan C. Jain
A revolution has occurred in financial planning and analysis in Indian Corporate Sector. Financial Accounting Techniques added importance in the area of financial planning and analysis. The management of finance in any industry is not possible without use of modern accounting techniques. The book provides a valuable insight into the subject and offer guidelines for more effective strategy of financial management. It highlights how the modern approach to effective management of finance has an edge over the traditional approaches to financial management. The contributed experts offer insights into financial accounting techniques through case studies. The book includes current studies in financial management techniques. The book would be useful to industrialists, administrators, managers, policy makers and the academic community. ..more


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Human Resource Development: A Value Based Approach
B. R. MadanThomas Cangan.G.P. Rao
Human Values in Management is emerging as a new area of concerns for management thinkers the world over and also as an area of study. Its importance is being recognised more and more not only by management theorists but also by corporate leaders. The ingenuity and the intellectual ability of man could achieve remarkable heights in science and technology resulting in incredible developments in the aspects of human living related to materialism. Tragically, however, the humanism of mankind has been relegated to the background and has not be utilised in a corresponding manner. Consequently, we are able to master the environment external to us, but not able to understand ourselves and others living and working with us. Corporate world is a place where one inclined to use his head more than the heart so as to gain more economic success. In this process, one may gain material success but significant damage is done to human values. Therefore, there is a need for restoring a balance between the head and the heart. Efforts are being made by the intellectuals and practitioners in management through exchange of knowledge based on research studies, conferences and training programmes. Their attempts are aimed at finding ways and means to achieve a balance between the organisational goals and individual needs so that the individual does not become a robot an organisation machine. The present book is one step in this direction. It is an attempt to transform modern business venture into an ethical enterprise. ..more


 Price: Rs. 400.00
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HRD Priorities
Suresh Vyas
The field of HRD continues to progress and has gained rapid acceptance in world over. This book combines a number of features which it is hoped will overcome the certain deficiencies. It provides a critical perspective on the reality and practice of HRD and management personnel, while studying instances of what is possible.The book is aimed at those who wish to take a totally modern, R&D based approach in organisations and human resource management. It does not assume the reader’s prior knowledge of either management or the text science. This book aims at providing all essential concepts of HRM and job analysis, human resource planning recruitment, selection, conceptual analysis of HRD, career planning appraisals, training and developments, organisational change, wage and salary administration, fringe benefits and human relations. It is also covering conceptual analysis of industrial relations, trade unions, grievances and disciplinary procedures, collective bargaining and quality circles of work life and its impact on HRM. No thoughful manager person who ponders today’s problems of industry will deny that a scientific modern management knowledge of human nature is paramount in maintaining both the sound democratic characteristics of Indian system and the needed annual increase in our gross national product. ..more


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Human Resource Accounting
M.C. KhandelwalSugan C. Jain
The present work contains a set of edited articles covering different facets of human resource accounting. While the conceptual aspect has found a vital place in the book, empirical studies also adorn its utility. The collection makes a complete reading for the management to decide whether human resource accounting is useful for a particular entity or not. The book is of great value to the scholars and researchers in the field of accounting. The contributors command high reputation as thinkers and researchers in the field. ..more


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International Financial Analysis
Madhav Raj Koirala
The growth of transnational companies, worldwide portfolio investments, and regional and global economic pacts among nations have resulted in the emergence of international accounting and corporate reporting as a separate field of study. Financial statement analysis, as one of the important aspects of international accounting, is of recent origin, which involves the analysis of financial statement information in an international level. Recently, its importance has been recognised worldwide particularly due to growing number of shares traded in foreign stock markets. Moreover, today every country is mutually related and the influence of one over another is conspicuous. In such a situation, the success or failure of an enterprise very much depends on its active exchange between the economy where it operates and the world market. It is therefore, increasingly realised that the performance of such an enterprise has to be compared and judged against the performance of similar enterprise operating in other economies. This approach to analysing problems provides indepth and true understanding of its problems and solutions thereof. The present book deals with the international analysis and comparison of financial statements of the selected companies in the two neighbouring countries of South Asia, Viz., Nepal and India, and with providing useful suggestions for increasing resilience to overcome their problems. This book will, therefore, be useful to academic and practitioner accountants, financial analysts, researchers and students of accounting and transnational business finance. ..more


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Management and Challenges of Change
R. G. SareenM. C. KhandelwalS.C. Sharma
Changes are inevitable for progress and development. Status quo leads to stagnation, decadence and the degeneration of a society or an organization. Changes are resisted by vested interest and resented by those affected by the change. The catalysts and agents of change strive against heavy odds at times. Success or failure to a larger extent depends on the strategy adopted and the management of change. The management of change is extremely important. The disintegration, overnight, of the Soviet Union, a super power, is a glaring example of the mis-management of change. In this book management experts try to explore and explain management techniques to be adopted for making changes smoother, more pleasant and useful for an organization or the society at large. The subject ‘Management and Challenges of Change’ has always been treated as a part of organizational management and this book is an attempt to highlight the importance of this aspect of management exclusively. Hence this should serve as a ready reference volume on the subject for students, teachers, scholars and practitioners of management consultancy. ..more


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Management of Working Capital in Public Enterprises
Subhash Bairathi
The Management of Working Capital has been an eternal problem particularly in the context of the Indian situation. One needs to know where to look for working capital fund, how to use them and how to measure, plan and control them. The present book Working Capital Management in Public Enterprises is an attempt in this direction. The book deals with the problems of working capital management which is considered as the problems of National Resource Allocation and its effective and proper utilisation. The book suggests various ways and means to efficiently utilise working capital and there by improve liquidity and increase profitability. The study is very useful for financial managers, academicians, research scholars and the general public, particularly those who are interested in knowing the profitability, progress position and prospects of public enterprises in India. ..more


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Socio-Economic Impact of Tourism
Gulab Nabi
Tourism as a service industry acts as a social and cultural link, the range of which extends from accommodation and transport of hospitality and entertainment. All these activities which cater to the needs of tourists can be termed as the tourist system. In order to understand it, an analytical system has been devised to provide a broad basis.In a developing economy like India, which is suffering from a resource crunch, particularly foreign exchange, it is the need of the hour that every opportunity should be exploited at the right time. The present work is an attempt to show the academic world how tourism can be used as a tool for socio-economic growth if the effort is directed correctly. Tourism as an industry has influenced various segments of society through the multiplier effect. It includes hotels, motels, restaurants, transport, shopping, entertainment and other allied economic activities including export of handicrafts, paintings, jewellery and wooden articles. The economic significance of tourism can be studied in relation to its contribution to increased foreign exchange earnings, conservation of resources, utilisation of wastelands, increase in employment opportunities and income of local people. This book is aimed at identifying the economic benefits generated by tourism development and its impact on the social lifestyle of the people. The discussion is at a serious level and students, scholars and professionals connected with tourism will find it thought- provoking, interesting and enlightening. ..more


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Management Approaches and Theorists
G. S. Sudha
Even though all approaches to management analysis are different, it is useful to study their differences and the ways in which they influence thinking and behaviour in organisations. Managerial practices are greatly influenced and guided, either consciously or subconsciously, by managerial approaches. Each approach provides a number of concepts, frameworks and ideas. Each contains streams of thoughts and philosophies. Each approach offers a distinctly useful perspective. This book explores the various approaches to managing and puts them together to sharpen one’s vision. It also describes the contributions that classical management theorists have made to the study of organisations. ..more


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Spatial Organization of Market Centres
R. S. Dixit
The book deals with both the theory and practice of marketing geography with special reference to a backward economy. ..more


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Tasks and Actions of Management
G. S. Sudha
Every major task of society is being performed in and through a well-managed institution. Management is the most critical aspect of organised effort and work relationship. It mobilizes the energies of the enterprise for the accomplishment of defined tasks. It converts human efforts into performance. The primary aim of management is to create “action” by focusing attention on tasks, skills, attitudes and human requirements. This book examines the various aspects of management process that one must learn to become an effective manager. It adopts the process perspective to examine the roles, activities, and processes that manager engage in as they plan, organise, direct and control their organisation. It recognizes that the success of a business and management depends on action, results and performance. ..more


 Price: Rs. 900.00
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Tourism Development in India
V.P. Sati
India is a country known for its lavish treatment to all visitors, no matter where they come from. Its visitor-friendly traditions, varied life styles and cultural heritage and colourful fairs and festivals hold abiding attraction for tourists. The other attractions include beautiful beaches, forests and wildlife and landscapes for eco-tourism, snow, rivers and mountain peaks for adventure tourism technological parks and science museums for science tourism, centres of pilgrimage for spiritual tourism and heritage trains and hotels for heritage tourism. Besides, yoga, ayurveda and natural health resorts also attract tourists. Tourism has emerged as an instrument of employment generation, poverty alleviation and sustainable human development. It has vast potential for earning large sums of foreign exchange besides giving a fillip to the country’s overall economic and social development. Much has been achieved, but much more has to be done. It is a multi-dimensional industry and basically a service industry. It would be necessary that all wings of the Central and State governments, private sector and voluntary organisation become active partners in the endeavour to attain sustainable growth in tourism to make India a world player in the tourist industry. This book covers all aspects of the industry. After basic introduction of the subject, its chapters include Tourism in India: Past and Present Scenario; Geographical Basis of Tourism in India; Indian Panorama; Travel Logistics; Socio - Cultural Heritage; Nature of Tourism and Regional Set-Up. It is bound to be useful for all tourists besides those teaching and studying the subject and all those involved with the tourism industry in any manner. ..more


 Price: Rs. 250.00
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Union Management Relations in Banks
R. K. Kothari
The banking system is the lifeblood of the economic body of the country. The nationalisation of banks has greatly contributed to the allround development of the country, but at the same time it has caused tremendous deterioration union - management relations. At present the trade unions in the banking industry are in a very strong position and the management is in a tight corner. The Management blames the unions and vice versa. The basic purpose of this book has been to obtain the views of employees, union leaders and the management on the issues, policies and factors affecting union - management relations and critically evaluate and examine them so that a workable solution could be provided. The book deals with the genesis, growth and present situation of the trade union movement in the banking industry and throws new a light on issues such as personnel policies (i.e. selection, promotion and transfer policies), pay scales, overtime and mechanisation and computerisation. The various aspects of mechanisation have been effectively discussed in the book. The book also suggests. “A Policy for Computers” which will not adversely affect the national interests. Finally it provides valuable suggestions for smooth and cordial relations between unions and the management. It is hoped the book will be of immense use to students, research scholars, trade union leaders, bank employees and policy makers and all those, who are interested in this area. ..more


 Price: Rs. 350.00
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Working Capital Management
S. C. Bardia
For some year companies in India are finding it very difficult to procure sufficient amount of working capital due to adoption of credit squeeze policies by banks and financial institutions. The difficulties have been further aggravated by several economic factors such as inflation, drought and flood which all have an indirect bearing on the working capital requirements of a concern. As such, all the important aspects of working capital management have been described in a lucid and easy to understand style. The basic purpose of the book have been to introduce the fundamental concepts of working capital and to emphasise the role of the financial manager underlying working capital management. The book contains a comprehensive treatment of each component of working capital viz., inventory, receivable and cash so that the reader may understand these dimensions well and be able to evaluate their implications for profitability and liquidity of the concern. The pattern of financing working capital is also discussed in detail. The book focuses on the statistical techniques apart from financial management techniques, which can be used for the analysis of the working capital. Finally, it also offers suggestions for improving working capital management in order to enable a concern to reduce its dependence on borrowed funds. The book would be of immense use to post graduate students of commerce and management and also for the students of the Institute of Chartered Accountants of India and the Institute of Cost and Works Accountants of India. In addition, it would be a useful reference book for Financial Managers and Researchers. ..more


 Price: Rs. 600.00
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Vyavasayik Paryavaran
G. S. Sudha
हिंदी हिंदी ..more


 Price: Rs. 300.00
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Corporate Philosophy in India
P. N. Srivastava
After introducing the corporate concept and briefly tracing the evolution and growth of Joint Stock Enterprise in India and abroad, the book sketches the Corporate Models - the traditional and the modern. In this outstanding and unique book the learned author discusses in details the philosophy of the Companies Act since 1913 .The author has painstakingly traced the philosophy of the companies Act, 1956 and has substantiated the continuance of the same in the subsequent Amendments in the Act, with the help of official pronouncements and the Parliamentary Debates. The book also analyses the wide gap between the Companies Act, 1956 as a “Law in the book” and as a Law in action”, in respect of protection of shareholders and the prevention of concentration of economic power. The book is, perhaps, the first attempt of its kind. The language of the book is of high standard and the presentation is literary.The book will be of great use to the teachers, scholars, students, lawyers and the general readers. ..more


 Price: Rs. 150.00
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Corporate Taxation in India
Jagannath PandaP. Venkateswar
The amount of Corporation Tax i.e. the income tax paid by the companies is a significant contribution from the corporate sector to the Indian exchequer. The rates of Income tax on companies, both private and public, are very high and constitute a major portion of the total spending of a company. Thus, a careful study of taxes influencing the business decisions and financial policies is of great importance in view of the constantly increasing burden of taxation placed upon corporate sector. The most important effect of taxation upon the corporate financial policy is its direct influence on the sources of financing. Finding out the influence of tax on corporate debt policies forms the basis for this book. During the recent years of high corporate tax rates, it is observed that most of the companies in India have been relying heavily on debt capital for meeting their capital requirements. The usual argument put forth for such discrimination in favour of debt financing stems primarily from the fact that interest payments on indebtedness are recognised as deductible expenses in computing taxable profits, whereas dividends on equity capital are not. The present study Corporate Taxation in India has been undertaken to examine the impact of tax on corporate capital structure financing in the private sector. Based on the data of some corporate enterprises and using various statistical techniques, it reveals that capital structure financing is influenced not only by the corporation tax but also by the interest and demand variable. This book will be of immense help to teachers, scholars and students of commerce, management, economics, industrialists, tax consultants, taxation authorities, various financial institutions, banks and also to the policy makers. ..more


 Price: Rs. 375.00
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Corporate Performance Evaluation
A. N. Agarwal
The corporate sector plays a pivotal role in the economy of the country. The performance of this sector affects, directly and indirectly, the masses of the country. Therefore its performance evaluation is of major importance from macro as well as micro point of view. In the present book an attempt has been made to evaluate corporate performance and to undertake a detailed cause and effect study of the efficiency and effectiveness in the use of resources available to the corporate sector. The areas of performance touched in the study are mainly production, profitability, working capital management, fixed assets management, social contribution, etc. This unique study provides a comprehensive application of accounting and statistical techniques. The value-added accounting, which is still in the stage of infancy, has also been used and described in detail in the book. An attempt has been made to use simple and easy language. A detailed bibliography on the subjects has been given at the end of the book.It is hoped that the book will be useful for researchers, investors, administrators and the Government. ..more


 Price: Rs. 450.00
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Zero Base Budgeting
RamakantSugan C. Jain
Zero base budgeting is a new planning and budgeting technique that offers an organisation several important benefits: it eliminates waste and irrelevant expenditure and will enable budget makers to make a realistic assessment of the budget provisions. It will also make possible a more meaningful analysis of achievements under previous budget allocations. It redirects efforts and funds from lower priority current programme to higher priority programmes and reduce waste. Zero base budgeting has been successfully applied to industry and Government organisations in USA. In India it has been applied in the industrial organisations and it is also applied by the Central Government as well as Government of Maharashtra for their budgets of 1987-88. The Government of Rajasthan has also adopted this method for the preparation of its budget from the financial year 1995-96. The articles presented in this book pertain to the concept and philosophy of ZBB, case studies and views of administrators, managers, academicians and social scientists. If India is to develop and progress and take its due place among the nations of the world, we have to make use of modern techniques like zero base budgeting. The central Government as well as the State Government can improve their working and can give more to their employee by eliminating waste and irrelevant expenditure. ..more

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