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 Price: Rs. 500.00
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Vartman Paridarshya aur Mahila Shashaktikaran
P.K. Pandey
Hindi ..more


 Price: Rs. 450.00
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Year Round Production of Orchids
Lakshman Chandra DeD.R. Singh
The orchids have taken a significant position in cut flower industry due to its attractiveness, long shelf life, high productivity, right season of bloom, easy in packing and transportation. Orchid accounts for a large share of global floriculture trade both as cut flowers and as potted plants and is estimated around 10% of international fresh cut flower trade. The Netherlands is the top most orchid exporting country (39.67%) followed by Thailand (28.41%), Taiwan (10%), Singapore (10%) and New Zealand (6%), respectively. Importing countries are mainly Japan (30%), UK (12%), Italy (10%), France (7%) and the USA (6%), respectively. The total orchid cut flower trade of the world mostly consists of 85% Dendrobium species and 15% Phalaenopsis and Cymbidium species and Asia is the main source of orchid to enter the world. In India, some of native genera like Cymbidium, Paphiopedilum, Vanda, Arachnis and Dendrobium are cultivated on a large scale for cut flower production. The Cymbidium is mainly grown in NEH Region, Sikkim, Darjeeling hills, Arunachal Pradesh and Assam. Tropical orchids are cultivated in Kerala and some parts of Tamil Nadu, Karnataka and Maharashtra. We should prefer those species which flower during winter and spring months to export flowers to temperate regions from December to May. The present book on ‘Year Round Production of Orchids’ containing 16 chapters which covers the wide aspects of orchids starting from classification, botanical description, importance and uses, commercially important species and hybrids for year round production, production of planting materials, selection of species and hybrids for year round flower production, nursery structures, climatic management, planting, Orchids for pot culture/hanging baskets/tree mounting, manuring and fertilization, aftercare, harvest and economics of cultivation, insect pests and diseases and schedule for year round production of orchids. It will be an useful handy reference book for amateur and professional orchid growers, small and big orchid farmers, orchid entrepreneurs, extension workers, exporters and students.  ..more


 Price: Rs. 1100.00
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Women's Security in India
N. C. AsthanaAnjali Nirmal
One woman gets raped every 30 minutes in this country. And yet nobody has ever analyzed this crisis in depth. his book, for the first time in India, presents a comprehensive analysis including: • Psychological analysis of different types of rapists including pathological rapists, gang rapists, date/acquaintance rapists, dominance assertion rapists, riot rapists, crime-on-the-side rapists, juvenile rapists, paedophiles and rapists of children; • Sociological analysis of rape and molestation; • Historical reasons of the Indian male’s twisted notions of manliness; • Societal factors responsible for sexually aggressive behaviour; • Media’s role and responsibility; • Effect of the popular media on the minds of the people; • Effect of pornography and sexually titillating content in the media on the minds of the people; • How the fostering of certain stereotypes distorts the notions of the men about women; • Objectification of women in the mass media and its effect; • What help can a woman expect from the police; • An exposition of the judicial process for victims of sexual offences; • Nuances of the law pertaining to rape and molestation; • Post-rape response and trauma management; • Women and self-defence; and • Sexual harassment and the legal system to deal with it. A ruthless analysis of the real source of the problem. Written by an IPS officer with over 30 years of service and a renowned academician. Offers a whole lot of extremely valuable practical advice and top tips for women to make themselves more secure, which only a top cop could give. A book every woman will be grateful for.  ..more


 Price: Rs. 1500.00
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Water Pollution : Assessment, Modelling and Management
Asha Gupta
Rapid population growth, increasing urbanization, industrialization, commercial and residential developments and intensive agricultural practices have resulted in increase in production of domestic and industrial sewage, agricultural runoff, fertilizers and insecticides leading to the degradation of surface and groundwater quality adversely affecting human health and the natural environment. Once contaminated it becomes necessary to regularly monitor the quality of water and to devise ways and means to protect and manage it for ensuring better livelihoods and sustainable development. Specific contaminants leading to pollution in water include a range of of chemicals, pathogens, and physical changes such as elevated temperature. Problems caused by the increase of pollutant loads discharged into natural water bodies require regulation based on assessment of scientific results that relate pollutant discharge with changes in water quality. Understanding of the interdisciplinary nature of a wide range of issues including the physical processes of mixing and dilution, chemical and biological processes, data acquisition and measurement, involved in water quality modelling help in taking appropriate management decisions. The book covers variety of topics viz., Water pollution : sources effects and control; Adverse performance of hydropower projects due to chemical nature of water; Ecological stress on the diversity of aquatic flora and fauna; Toxicity of ammonium perchlorate waste water fish Tilapia massambica; Toxicity of chlorinated pesticides on vital organs of fish Puntius tiato; Impact of heavy metal contamination of industrial waste water on cultivated vegetables; Distribution of heavy metals in lake sediments; Rate of reparian vegetation in pollution abatement, Water equality analysis of community ponds; Comparative assessment of ground water; Effects of elevated temperatures on phytoplankton population, Environmetric models in the assessment of surface water quality; Investigation on the physico chemical parameters of tropical river; Ground water arsenic contamination; application of mathematical models in aquatic pollution assessment. Chapter on affect of carbon sources on the biomass build-up and degradation of rubber processing industing effluent have added value to the book. Thus the book provides a glimpse of water pollution studies involving assessment of a wide range of data and interdisciplinary processes so as to apply for more efficient methods of water pollution modelling and management.  ..more


 Price: Rs. 300.00
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Vanya Jeev Sanrakshan
Chandra Prakash Shukl
Hindi ..more


 Price: Rs. 700.00
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Use of IT Skills in Education
Dr. Deepa Awasthi
This book titled ‘Use of IT Skills in Education - Challenges, Strategies and Prospects’ is compilation of 14 chapters of wide variety written by eminent academicians, educators and researchers exposing the various aspects of use of information technology and other computer aided technology in Education. Book emphasises on the various challenges faced by educators and school managers in integration of information technology in day today teaching learning process and strategies to tackle these challenges. It discusses the future prospects and initiatives required to promote optimum use of technology in education in students' favour. Book also focuses on the changed role of teachers in changing scenario in the field of education, effective use of technology to promote inclusive education for education and rehabilitation of children with special needs, application of multisensory approach of technology and impact of age and teaching experience on computer attitude of teachers. Apart from this book also illuminates the role of E - learning in changing the face of Indian education system in twenty first century, advantages and disadvantages associated with blended learning method. Book suggests the effective measures and initiatives required to improve the declining standards of rural education through use of appropriate technology, especially in the field of higher education and role of emerging trends in information technology in enhancing learning outcome of students at all levels of learning. I hope readers will find it useful in investigating the diverse uses of IT skills in Education. ..more


 Price: Rs. 3500.00
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The Ultimate Book of Explosives, Bombs & IEDs
N. C. AsthanaAnjali Nirmal
Contents: Acknowledgement. Preface. I. Explosives: the power behind everything: 1. Explosives and explosions: basics you must know. 2. Low but not lowly explosive. 3. High explosives: properties that matter to keep them on high. 4. Primary high explosives: they kick off everything. 5. High explosives: the illustrious nitric esters. 6. High explosives: the celebrated Nitroaromatics. 7. High explosives: the legendary Nitramines. 8. Composite explosives take the best of many things and make the very best. 9. Insensitive high explosives and some novel explosives. 10. Ammonium nitrate based explosive capture the world of non-military explosives. 11. The deceptive beauty of binary explosive. 12. Liquid and foam explosives: amazing, isn't it? 13. Milestones in the development of explosives. 14. Propellants: to shove hard but not to shatter. 15. Initiating devices: safety fuse, detonators and detonating cord. 16. How explosions do what they do: the mechanics of damage by explosions. 17. Oh, the so fascinating job of demolitions! 18. How to use explosives for breaching in tactical situations like urban fighting and hostage rescue. 19. The esoteric world of shaped charges, explosive lenses used in nuclear weapons and explosively formed projectiles. II. Bombs: to break the back of nations: 20. Bombs in a historical perspective. 21. The technology of bombs: an overview. 22. Some of the great bombs in service today. 23. Dig deep and hit hard: the bunker busters. 24. Cluster bombs: bombs that breed Bomblets. 25. The much-maligned Napalm, its cousins and fuel-air explosives. 26. Bombs take a technological leap and become smart. 27. Little bombs for big guys: grenades. 28. Springing nasty surprises: landmines. III. IEDs: ingenuity unlimited: 29. Make it, set it, forget it: the fascinating world of time delay and booby trap type IEDs. 30. Boom at the press of button: all about command actuated IEDs. 31. Designs of the time delay and remote control IEDs found in recent use in the Middle East. 32. The last resort: suicide bombs or victim operated IEDs. 33. Car bombs: the terrorist's most devastating weapon. 34. Getting into the war mode: terrorists' use of IEDs capable of being used in a military context. 35. Busting the myth of the mysterious liquid explosives called TATP and HMTD. 36. Explosives and IEDs made by amateurs. Appendixes: i. Jammers. ii. Detection of explosives. iii. High explosives at a glance. Selected bibliography. Index. ..more


 Price: Rs. 400.00
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Swyam Sahayata Samhoo aur Mahila Vikas
Meenakshi Soubhri
HINDI ..more


 Price: Rs. 400.00
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Swami Dayanand Saraswati
Dinesh Mandot
HINDI ..more


 Price: Rs. 2200.00
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Sustainable Agriculture and Biodiversity Conservation
Anuradha SinghP. C. TrivediB.P. Singh
In spite of tremendous development in green revolution technologies during the past 60 years, the small and marginal farmers are still not benefitted mainly because of their low purchasing capacity of good seed materials & inputs. It is necessary to work hard and evolve a suitable agriculture technology, which is not only affordable, sustainable, eco-friendly but also ensure continuous increase in productivity to keep the country’s economy & self sufficiency in years to come. Losses of biodiversity are undoubtedly occurring in many parts of the globe, often at a rapid pace. These losses require counter measures in the form of an increased effects towards conservation by many different means. The present book “Sustainable Agriculture and Biodiversity Conservation” incorporates 13 articles on agriculture, biodiversity and medicinal plants covering holistic information on the subject. One section deals with chapters on : Diversified Agronomic technology for sustainable agriculture is 21st century; Organic farming an important option for production of Bio-energy and climate resilient agriculture in India; Indian seed sector : Quality seed production scenario of field crops and future prospects; Environmental and natural resources stress : Water’s Bliss and cure; Role of sulphdryl bioregulator thiourea in improving crop productivity under environmental stress; Prespective and strategies for horticulture development in Rajasthan; Profile of DDT and HCH in environment : A critical review from India; Agricultural use of waste : A review. Other section cover chapters on : Conservation of Forest Biodiversity in India with special reference to Arid and semiarid region of Rajasthan; Faunal, Floral and Forest diversity of Rajasthan; Medicinal Plants-Concerns and Conservation; Medicinal and aromatic plants for enhanced farm income and employment; Biodiversity of India : An overview. The present book is certain to become the standard reference for the scientists, professionals & students interested in the recent development in agriculture and biodiversity and its conservation. This book is extermely useful for agriculturists, botanists, environmentalists, post graduate students, forest personnel & persons interested on medicinal plants.  ..more


 Price: Rs. 1800.00
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Strategic Thought and the Art of War
N. C. AsthanaAnjali Nirmal
This book is a MUST READ for students pursuing a master’s/bachelor’s degree in military science or defence and strategic studies and for competitive examinations of various Public Service Commissions and UGC etc. The entire syllabus has been meticulously condensed in this book and its companion volume. Read it and we guarantee; you will not have to touch any other book. Condensing the entire syllabus in just two books is a marvel by the authors of 35 books. Exhaustive discussions on the following subjects and much more: Part 1 ‘The Evolution of Strategic Thought’: Theories of all the strategic thinkers including Kautilya, Sun Tzu, Machiavelli, Gustavus Adolphus, Frederick the Great. Clausewitz, Jomini, Marx, Engels, Mackinder, Hausehofer, Fuller, Liddell Hart, Mahan, Douhet, Mao, Che Guevara, Giap, Dulles, and Sokolovsky, etc. Part 2 ‘The Art of War and Warfare in the West’: The art of war and warfare, important battles, and military organization/systems in the west in various periods including the Greeks, Romans, Mongols, Medieval and Modern Europe; World Wars I and II; Korean War; Vietnam War; and the two Gulf Wars. Part 3 ‘The Art of War and Warfare in India’: The art of war and warfare, important battles, and military organization/systems in India in various periods including the Mauryas, Guptas, Harshvardhan, Chalukyas, Pallavas, and Cholas; Arab and Turk invasions; Sultanate and Mughal periods; Anglo-Mysore, Anglo-Maratha and Anglo- Sikh wars; British Indian army; and wars (1947, 1962, 1965, 1971, and 1999) of independent India. The book gives you: point-wise knowledge at your fingertips; easy to understand and remember; most lucidly explained; simple language; all clarity and no confusion. Concise yet exhaustive; rigorous yet lucid; simple yet accurate; this is the ultimate book on defence & strategic studies.  ..more


 Price: Rs. 1100.00
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Status of Indian Women
Sushil Kumar Goel
Access to education is not only a basic human right; it is a key to social progress. An all-round development of women has become an important subject of study in the present time. Woman is the pivot of a family, around which revolve the entire activities of men and children. She is responsible for a family’s health, happiness and prosperity. Women, who are home makers, bring a new being into the world. If she is happy & well adjusted, and competent to make strategic life choices, the whole world is a beautiful place to live in. Empowerment, organization and mobilization of women have emerged as pre-requisites for elevating the status of women in society. Empowerment of women encompasses many other aspects in addition to their economic self-sufficiency. It entails education, inculcating self-confidence and ability to take decisions about their own lives. The book on “Status of Indian Women” contains 16 chapters relating to various conceptual and qualitative issues such as women’s development and education, women, health, meal planning, bride burning, eve-teasing, violence, issues and concerns for women with disabilities, stress of working women, qualities and skills of women leadership etc. This book is very informative, intellectually stimulating and interesting. This book will be a valuable addition in any library for B.Ed./M.Ed./Diploma in Special Education/M.A. Psychology/M.A. Education/MSW/M.Sc. Child Development /M.A. Women’s Studies/M.A. Sociology, M Phil Women’s Studies /Diploma students in all Indian Universities. ..more


 Price: Rs. 1300.00
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Secret Powers of Yoga for You
Ashok Kumar
The aim of this book is to expose the secret powers of YOGA to the readers. You are a bundle of energies and these energies (PRAAN SHAKTI) are required for the functioning of various organs and systems. Your soul is the master of your seven bodies—physical body, energy body, mental body, intellectual body, memory recorder, ego and bliss body (where your soul is supposed to reside). After BHOGA (worldly pleasures), all these seven bodies get depleted. Through YOGA practice, you can charge your depleted batteries. First you have to realise your soul and then connect to the powerful divine soul, there after the soul is recharged. This charged up soul empowers the depleted seven bodies to again undertake daily chores with renewed vigour. Powers from YOGA, cure all your diseases and you get the secret formula for success in every field. YOGA introduces you to aspire for more wealth, it helps you in insomnia, it gives you sexual powers to enjoy your married life and improves your social life also. It teaches you to forgive, forget and proceed ahead, become flexible in attitude and change your destiny. YOGA makes you courageous and tells you, how to remain young and live upto 100 years or more and exposes you to many more such secret powers, so that you can enjoy your life. A SAADHAK who practices YOGA, achieves a state of PRAGYA (wisdom). This wisdom can be used for achieving best results in any field. You can also use PRAGYA for the acquisition of the super natural powers such as how to understand language of animals, how to know your past lives, how to disappear in presence of other people, how to read mind of other people, how to get strength like a horse or elephant, how to know subtle things, hidden objects and distant objects, how to know solar system, how to know the complete structure of your body, how to walk on the water, how to walk in the sky and many more such miraculous secret powers. This book is a treasure trove of secret powers of YOGA, which will do wonders for you. Go for treasure hunting. You DESERVE it.  ..more


 Price: Rs. 2000.00
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Scaling Measurement and Statistical Tools for Extension Workers
Krunal D. GulkariHemant V. BorateMayur S. Shitap
The present book on "Scaling Measurement and Statistical Tools for Extension Workers"is very useful for researcher and to build good managerial skills. The book includes many variables, measuring techniques, scales and test with statistical tools have been compiled by the authors which are useful for social science research methodology.Topics in the book are organized mannerly and divided in various relevant sections. The topics covered in every section are general as well as specific in nature and related to measurement of variables and commonly used statistical tools. These include number of procedures for measurement of the variables, categorization procedures, scale construction procedures and techniques of data processing for qualitative as well as quantitative data. The book also supports the easy learning of individual for their quality research work.We have no doubt that book material will be immensely helpful to the extension workers, students as well as researchers. Regarding the organization, the book consists of four sections, well arranged in coherent manner. Section I includes measurement of variables viz., Personal Variables, Social Variables, Economic Variables, Agronomic Variables, Situational and Communicational Variables and Psychological Variables. Section II includes various attitude scales developed by various researchers which will be useful to new researchers to use these scales in their research for fruitful results. Section III includes some other scales by research scientist. Section IV includes various statistical tools like descriptive statistics, tests of significance, correlation and regression analysis and categorization of variables which is commonly used by extension workers. This section explains the analysis using these statistical tools in MSExcel and SPSS software. It is elaborated in very easy language to understand by the beginners. The present book on “Scaling Measurement and Statistical Tools for Extension Workers” has been specifically addressed to the needs of extension personnel. The compiled content will be of great use to the researchers, students of extension and allied department which will result in providing rich output. ..more


 Price: Rs. 3000.00
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Protected Cultivation of Ornamental Plants
L. C. De
With the increase demand of flowers, floriculture has become one of the important commercial trades in Indian Agriculture. Therefore, commercial floriculture has emerged as high–tech activity taking place under controlled environment inside greenhouses. Indian floriculture is now viewed as a high growth industry. The liberization of industrial and trade policies paved the way for development of export oriented floriculture. Floral industry is a highly dynamic industry. Products, varieties, the origin of production, production technologies, markets and retailing systems are all undergoing continuous change and challenging the adaptive capacity of the factors involved. In a slowly but steadily growing world market new developing country exporters are increasing market share at the expense of existing producers. These producers try to remain ahead by increasing productivity and through diversification and innovation. This book will make people aware of the potential of ornamental plants from all angles and to explore the possibilities to develop new vistas for floriculture based industries.The book is written with 21 independent chapters. Almost all the commercially important ornamental plants cultivated under protected condition in different parts of the world have found a place in this publication. In an introductory chapter on protected cultivation of horticultural crops including ornamental plants has been made to provide useful and complete information on scenario of domestic and international flower trade. Seven interesting chapters on Climate Change, Biodiversity and Conservation of Ornamental Plants, Physiology and Biochemistry of Ornamental Crops, Protected Structures and Tools, Growing Media and its Use on Ornamental Crops, IPM on Orchids and Raising of Flower Nursery under Protected Structures are discussed in useful way. Protected cultivation of rose, orchids, gerbera, chrysanthemum, carnation, bulbous ornamentals, indoor plants, anthurium, cacti and succulents, seasonal annuals, herbaceous perennials and medicinal plants are enumerated in detail. Chapter on Nutrient and Water Management of Ornamental Crops under Protected Cultivation adds value to the book. It may be humbly claimed that this is the first most comprehensive book of its kind on Protected Cultivation of Ornamental Plants. The book will be useful to teachers, students, scientists, nurserymen, landscape designers, planners, amateur and professional gardeners, florists and above all progressive flower growers. ..more


 Price: Rs. 1700.00
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Production Technology of Fruit and Vegetable Crops
S. Ramesh Kumar
This present book is a complete review of production technology of major fruit & vegetable crops dealt in invariably as a part of various course-curricula of Agri/Horti degree, diploma programmes across different Indian State Agriculture Universities. The book includes 21 chapters covering different fruits and vegetable crops. It deals with aspects of area and production, export, classification, soil and climatic factors, origin and distribution, species, nutritive value, soil, climate, varieties/hybrids/local varieties, propagation, planting, spacing, nutrient, water and weed management, cropping systems, training and pruning, use of plant growth regulators, maturity indices and harvest, yield, physiological disorders, post-harvest handling, pest and diseases, integrated pest and disease management, organic production, seed production, value addition and processing, good agricultural practices and protected cultivation of horitculture crops. The book is a good start especially for the beginner ones in the field of agriculture, horticulture undergraduate and diploma students. ..more


 Price: Rs. 500.00
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Poorv Prathmik Shiksha : Buniyadi Batten
Ritu Chandra
HINDI ..more


 Price: Rs. 1900.00
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Plant Stress Physiology
P. C. Trivedi
Plant physiology especially pertinent to stress physiology has made enormous progress at an astonishing speed in the recent few years. Due to pollution, heavy metals stress, temperature variability, climate change, drought, salt ,water logging, anaerobes  have  aroused great public interest in different aspects of stress physiology of plants. In fact there has been blizzard of new information pouring in extending from molecular to morphological aspects. This discipline has direct bearing on agriculture and accordingly attempts are consistently being made to evolve plants which are resistant to various stresses. Increasing attention is being given to molecular biology of compatible solutes as stress Protestants in crop plants. There is considerable scope to exploit such information for increased crop productivity especially  in arid and semi arid regions. All the abiotic stresses have profound impact on ecological and agricultural system. Water stress is the predominant stress among all the abiotic stresses which causes enormous loss in production of crops, more so because water stress is usually accompanied by other stresses like salinity, high temperature and nutrient deficiencies. Conventional breeding approaches yielded limited results so far mainly because of the lack of understanding on the traits that are required for abiotic stress tolerance. Plant breeding aims to ensure that abiotic stresses are managed efficiently by increasing the tolerance mechanism of crops requires the identification of key traits and their incorporation into high yielding varieties using conventional or biotechnological tools. Conventional plant breeding in tropical regions so far only increased the yield of crops grown under several abiotic stresses at about half the rate achieved for crops grown in temperate regions. This book is a must for all science libraries catering to undergraduate and Postgraduate and doctoral students and an excellent reference material for scientist, teachers, students interested in Plant Stress Physiology, Botany and agriculture science.  ..more


 Price: Rs. 1300.00
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Plant Pathogens and their Management
P. C. Trivedi
Because of plant diseases, production of agricultural crops gets affected and thereby quantities and quality of available food per person is reduced. Though losses due to diseases are not very significant but there is a fear of outbreak at any time which may result into famine. In addition, climate change may affect the crop production especially in small holding of farmers which have consequences to socio-economic groups. Diseases affect indirectly the income of farmers due to increased cost to control them; reduced yield and quality. The present book “Plant Pathogens and Their Management” contain 10 review articles covering latest information on the subject of topics. Book covers articles on : Trans boundary diseases and pests and their impact on agriculture and agro industry; Diseases of coffee and their management; Utilization of rhizosphere fungi for management of important soil borne diseases; Rhizospheric fungi: Significance of genomics for plant beneficial and plant pathogenic soil fungi; Recent advances in breeding for disease resistance to leaf rust of wheat; Nematode pest: Hidden enemies of plants; Molecular biology of plant galls: The most diversified microhabitats; Bacillus thuriengiensis insecticidal crystal proteins and activities beyond a potent insecticide; Bt toxin: A molecular weapon against Lepidopteran pests. Article on Carotenoids in microorganisms and their application have added value to the volume. This book will be widely accepted by all the students, teachers and researchers, plant pathologist, microbiologist, botanist working in the field of agriculture and pathology.  ..more


 Price: Rs. 2100.00
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Plant Lipids
G. Nagaraj
Plant lipids are important sources of energy and nutrition to human beings. They are the only sources of essential fatty acids to a major section of the population. Lipids are concentrated sources of energy. Plants lipids are cholesterol free and are of better quality than animal lipids. Plant sterols mimic cholesterol and are useful in reducing cholesterol. In recent years these lipids have gained importance in non-food category also. They serve as fuel and also as lubricants. They are also an important ingredient of cosmetics. Lipids are components of plant membranes and play a highly useful role in plant growth and metabolism. They are key constituents required for photosynthesis. Basic aspects of lipids, their components , derivatives, their chemistry and biochemistry have been dealt in detail. Some aspects of major and minor plant lipids and their utility has also been presented. Similarly the analytical details of lipophilic constituents has also been considered. The contents includes : 􀁺 Introduction 􀁺 Lipids 􀁺 Fatty Acids 􀁺 Phospholipids 􀁺 Glycoliids 􀁺 Terpenes 􀁺 Phenolics􀁺 Sterols 􀁺 Waxes 􀁺 Plant Membranes 􀁺 Metabolism 􀁺 Lipid Metabolism 􀁺 Lipid Soluble Vitamins 􀁺 Lipid Functions 􀁺 Factors Affecting Lipid Composition 􀁺 Nutritional Quality of Lipids 􀁺 Oleochemicals 􀁺 Bioenergy 􀁺 Lipids from Crop Plants 􀁺 Lipids from Other Plants 􀁺 Analysis of Lipid Constituents. This book should be useful to the students and researchers in Plant Science and Plant Biochemistry apart from those involved in Food and Nutrition. ..more


 Price: Rs. 2000.00
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Plant Genetic Resources : An Overview
Anuradha SinghP.C. TivediB.P. Singh
Plant genetic resources are the key component of any agricultural production system. In recent years the growing awareness and concern on promotion of plant genetic resources activities in the national context makes it obligatory that we should have relevant literature on this discipline. The present book “Plant Genetic Resources–An Overview” incorporates review and research articles on varied aspects of plant genetic resources. This volume contains 13 chapters written by leading experts in the discipline incorporating recent development in the subject. Book includes articles on : Plant Genetic Resources–General account and management; Genetic Resources of Horticultural Crops–Management for Catering Future needs, An Overview of Plant Genetic Resources of the Indian Himalayan Region; Role of Genomic Resources in Conservation of Plant Genetic Resources; Plant Genetic Resources in Oilseed Brassicas : Its management & utilization; An Insight in Pulses Production and Genetic Resources in India; Cryopreservation on Plant Genetic Resources : A Novel approaches for safe long-term conservation; Ex-situ Conservation of Plant Genetic Resources. Articles on Traditional Agricultural Systems of Small Holder Farmers of Uttarakhand Himalayas and its Potential Contribution in Food Sovereignty; Status of Plant Genetic Resources in Afghanistan and their Relevance for India and Traditional Indian Wisdom for Food and Nutritional Security with Reference to Climatic Disasters have added to the value of the book. Last chapter ‘Plant Genetic Resources in Indian Perspective—An Overview’ provide details of Indian scenario in the field. The book is useful to scientist researchers, agriculturists, botanists, curators including those engaged in safeguarding plant diversity and equally so, the policy makers & conservationists advocating national and global concern on Plant Genetic Resources Conservation and Management.  ..more


 Price: Rs. 500.00
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Panchayati Raj Avem Mahila Sehbhagita
Narendra Kumar Chandel
HINDI ..more


 Price: Rs. 450.00
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Padap Prajanan
Chandra Prakash Shukl
HINDI ..more


 Price: Rs. 1800.00
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National Security and Global Strategic Issues
N. C. AsthanaAnjali Nirmal
This book is a MUST READ for students pursuing a master’s/bachelor’s degree in military science or defence and strategic studies and for competitive examinations of various Public Service Commissions and UGC etc. The entire syllabus has been meticulously condensed in this book and its companion volume. Read it and we guarantee; you will not have to touch any other book. Condensing the entire syllabus in just two books is a marvel by the authors of 35 books. Exhaustive discussions on the following subjects and much more: Part 1 ‘Global Strategic Issues’: Theories of peace and conflict; causes of war; terrorism; Cold War; arms race and arms control; nuclear strategies and theories of deterrence; Soviet and Chinese strategies; peacekeeping and peace-building; defence from ballistic missiles and other WMDs; etc. Part 2 ‘National Power and National Security’: Theories of nation-states and national power; national security and collective security; alliances and the non-aligned movement; and defence cooperation; etc. Part 3 ‘India’s National Security’: India’s relations with her neighbours and great powers; conflict and cooperation in the South Asian Region; military strategies, nuclear program and policies of India and Pakistan; India’s maritime strategy; and India’s internal security concerns; etc. Part 4 ‘Defence Economics, Planning and Production’: Economic basis of military power; war-financing; post-war reconstruction; India’s defence budgeting and production; and defence procurement procedure; etc. Part 5 ‘India’s Higher Defence Organization’: national security council; cabinet committee on security; ministry of defence and its departments; and the Kargil Review Committee Report, etc. The book gives you: point-wise knowledge at your fingertips; easy to understand and remember; most lucidly explained; simple language; all clarity and no confusion. Concise yet exhaustive; rigorous yet lucid; simple yet accurate; this is the ultimate book on defence & strategic studies.  ..more


 Price: Rs. 450.00
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Nanotechnology in Agriculture
B.L. Jana
Nanotechnology is currently a new dynamically developing industry exceeding the impact of the industrial revolution. It is still unexplored in the field of agriculture – the key mainstay of the progress of the socio–economic progress of our country. Pot culture experiments conducted with coated seeds with nano scale (< 100 nm) ZnO powder @ 25 mg Zn/g seed, and @ 50 mg Zn/g seed also revealed that the crop growth with ZnO coated seeds were similar to that observed with soluble Zn treatments applied as ZnSO4, 7H2O (@ 2.5 ppm Zn). Likewise, application of CuO nano particles (< 50 nm) to maize plant increased the growth. The experiments also showed that maize seed soaked with MgO nano particles (< 50 nm & 1000 ppm HgO) enhanced the chlorophyll content and crop growth. However, using nanotechnology in agriculture (specially Nano–fertilizer), we can increase production, application and tremendous impact on crop yield. This should be harvested in a very near future with golden reaps of the crops. The book covers – Nanotechnology, its meaning, history, characteristics, concepts, applications; Implications of Nanotechnology, Health & Environmental Concerns, Regulation & Nano Innovation; Nanotechnology – larger to smaller, Molecular Nanotechnology, Current Research of Nanomaterials, Bottom–up/Top–down/Functional and Biometric Approaches; What Inventions Nanotechnology might yield, Tools & Techniques, Applications & Implications; Impact of Nanotechnology, Potential Benefits, Risks & Effects; Special Impact of Nanotechnology; Impact of Molecular Nanotechnology; Nanotechnology in Agriculture, Food, Recent Developments; Nano–fertilizer, Production, Application, Crop Yield, Nano–Micro nutrients Fertilizers; and Other Aspects of Nano–Agriculture in Precision Farming, Recommendations & Golden Days for Future. Hope, the book will help the students of the SAUs for further research in the farmers’ field, augmenting a golden future supplying foods to the hungry millions.  ..more


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Mrada, Jal Sanrakshan avem Drip Sinchai
Chandra Prakash Shukl
HINDI ..more


 Price: Rs. 300.00
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Mewar ka Kendriya Satta se Anta Sambandh (16 vi Shatabdi ke Uttradh mein)
Dinesh Mandot
HINDI ..more


 Price: Rs. 2000.00
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Medicinal Plants and Raw Drugs of Tribals
P. C. Trivedi
Healing with medicinal plants is as old as mankind itself. The use of traditional medicines and medicinal plants in most developing countries as therapeutic agents for the maintenance of good health has been widely observed. Modern pharmacopoeia still contains at least 25% drugs derived from plants and many others, which are synthetic analogus, built on prototype compounds isolated from plants. Interest in medicinal plants as a re-emerging health aid has been fuelled by the rising costs of prescription drugs in the maintenance of personal health and well being and the bioprospecting of new plant-derived drugs. This book “Medicinal Plants and Raw Drugs of Tribals” contains 15 chapters by eminent experts on different aspects of the subject. This book incorporates articles on: Important Medicinal Plants: Their Chemical Constituents and Uses; Medicinal Importance of Bryophytes: A Neglected Group of Plants; Medicinal Properties of Pteridophytes; Wild Edible Plants and their Method of Preparation and Mode of Consumption in Tribal Area of Odisha, India; Medicinal Properties of Elaeocarpus ganitrus (Rudraksh)- An Over view; Nutritional Value, Health Benefits and Medicinal Uses of Pear (Pyrus communis); Herbal Home Made Remedies in Cure of Diabetes in Folk Claims in Central India; Ethnomedicinal Plants in the State of Rajasthan-A Review; Ethnomedicinal Uses of Herbal Plants in Snakebite in Central India; Ethnomedicobotanical Observation on the ‘Chajine’- Moringa oleifera from Upper Brahamputra Valley, Assam; Ethnomedicine for Autoimmune Diseases by the Tribes of Srikakulam District, Andhra Pradesh; Herbal Folk Medicine used by the Kaibartas of Dibrugarh District, Assam, India; Mikania micrantha (Asteraceae)- A Miraculous Climber having Remarkable Anti Bleeding Activity; Pharmacological Action and Medicinal Uses of Green Chillies (Capsicum frutescens); Cultivation Practices of Geranium sps. Pelargonium graveolens- A Promising Medicinal Crop. This book provide adequate current information on medicinal plants. The book will serve not only as an excellent material but also as a practical guide to teachers, medical practioners, research workers, industrialists, biotechnologists and workers in the field of medicinal plants.  ..more


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Mahila Manvadhikar : Sanrakshan Banam Vastusthiti
Asha Kaushik
HINDI ..more


 Price: Rs. 325.00
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Mahanarega ke Samajik - Arthik Prabahav
Seema PareekAshok Pareek
HINDI ..more


 Price: Rs. 850.00
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Karya Santusthi (Job Satisfaction)
Anil Kumar Pareek
HINDI ..more


 Price: Rs. 1400.00
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Integrated Management of Crop Diseases
Ashish Tripathi
Plant diseases cause enormous economic losses, both quantitatively and qualitatively. The disease scenario in the various agro climatic zones of India differs with variations of soil and climatic conditions. In the present agriculture, farmers rely heavily on the use of synthetic pesticides, which has aggravated many disease problems. The complete destruction of pathogen under field condition is not only impossible but also economically impractical. Hence the idea revolves around the tactical management of pathogens so as to keep the damage or loss below the economic threshold level. Integrated disease management (IDM) aims at prevention or reduction in the incidence or severity of the disease incited by the pathogen and involves use of all the possible management strategies with least cost and less damage to the environment and given sustainable crop production. Integrated management of crop diseases, has been prepared by accumulating the chapters from authors having experiences in working with the respective crops. The book comprised of the importance of disease, etiology of the pathogen, epidemiology and integrated disease management of rice, pulses, soybean, rapeseed–mustard, vegetables, mango, little millet, spice crops, medicinal and aromatic plants, management post harvest diseases and plant parasitic nematode. This book would be useful for the undergraduate and post graduate students, teachers and scientists of the Universities dealing the crop disease management and extension workers engaged in designing and implementation of IDM programme to the farmers.  ..more


 Price: Rs. 700.00
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Information and Communication Technology in Teaching Skills
Deepa Awasthi
This book titled ‘Information and Communication Technology in Teaching Skills’ is collection of 13 chapters and is divided in two sections. First section is termed as “ICT: Educators’ Perspective” includes seven chapters focusing on the role of ICT in teaching thinking skills, teachers’ perception and mindset towards use of ICT and use of ICT based tools in classrooms in interest of students, qualitative and quantitative impact of ICT in education, issues and challenges faced by distance education in making use of ICT, role of ICT in transforming the field of teachers’ education etc. Second section of the book termed as “ICT: Learners’ Perspective” includes six chapters covering vast areas of the field of education from learners point of view e.g. integration of technology in teaching learning process, present trends in use of ICT in distance education, use of e-libraries in modern day education, role of ICT in teaching disabled children and how ICT can transform the rural education. This book highlights the challenges, solutions, strategies, present status and prospects of use of ICT in Indian education system. The readers, who want to explore more about use of ICT in Education with an innovative approach, will find this book useful. I hope this book will certainly add new dimensions to their knowledge. ..more


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Industrial Sociology
Sharmistha Bhattacharjee 
This book propels the understanding of Industrial Sociology in a systematic manner. It emphasizes in the understanding of basic concepts, characteristics and theories of industrial relations and analyzing and reviewing industrial disputes and welfare measures. The book could be profitably used by engineering and social science students, teachers, social workers, administrators and researchers for brief understanding about Industrial relations practices and policies. The book is organized in eleven chapters which attempt to enable the students to acquire a theoretical as well as a practical oriented knowledge. It briefly elaborates on the scope and significance of Industrial Sociology as an applied discipline and industrial changes in the present Indian scenario. In short, it discusses the concepts of social stratification system and deviance in an industrial society. The book briefly describes the trade union functions, perspectives and industrial safety measures in combating occupational hazards and accidents. It illustrates the labour management relations discourses and sociological perspectives on race ethnicity and gender in an industrial society. The book attempts to explain the problem of child labour and women labour and provides a bird eye view of the laws in the workplace. In concise manner the book discusses the concepts of industrial sociology through instances from the industrial studies. Overall the book provides an understanding about the relationship between sociology, work and industry.  ..more


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Indigenous Knowledge and Plant Utilization
Asha Gupta
Indigenous people the ‘stewards’ of biological diversity possess stores of traditional knowledge about their local environments, flora, ecosystem dynamics and plant utilization.These people are fundamental stake holders in the implementation of conservation plans. Biodiversity and indigenous knowledge are complementary phenomena essential to human development. The preamble of the Convention of Biological Diversity (CBD), recognizes the “close and traditional dependence of many Indigenous and local communities embodying traditional lifestyles on biological resources. The book Indigenous knowledge and plant utilization aims to preserve and disseminate traditional knowledge helping in effective and realistic conservation and sustainable management of plant resources and evaluate their potential for broader applications. The contents includes : • Botanical Anthelmintics • Cultural Significance of Ethnic Plants of Central India • Medicinal Plants from Mint Family of Manipur Valley • Bamboo Diversity in Traditions and Culture of Manipur • Tropical Ginger-A Potential Antioxidant Plant and a Good Radioprotector • Medicinal Potential and Some of the Biochemical Analysis of Justicia adhatoda Linn. of Manipur • Ethnomedicinal Perspectives From Wetlands of Manipur • Black Turmeric (Curcuma caesia Roxb): Its Importance, Ecology and Conservation • Conservation of Ethnomedicinal Plants Through Sacred Groves : A Case Study from Bargarh District of Odisha (India) • Ethnomedicinal Uses of Some Plants among the Meitei Communities of Imphal East and West Districts, Manipur, India • Bioactivity Directed Evaluation of Wild Curcuma Species • Commercial and Ethnobotanical Importance of Arundo donax L. in Manipur • Medicinal Perspectives of Some Plants of Family Zingiberaceae • Studies on the Mode of Use of Certain Medicinal Plants for the Management of Diabetes • Ethnomedicinal Plants: Indigenous Knowledge System of Naga Tribes • Makhana (Euryale ferox Salisb.): A Significant Neutraceutical. The purpose of this book is to revitalize indigenous knowledge systems and blend them with modern scientific advancement and technology in a broad range of areas: crop and livestock husbandry, participatory research, handicrafts and even traditional medical practices that will boost the productivity and enhance the resilience of the concerned indigenous communities.  ..more


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Human Engineering : A Management Perspective
B. Shaji
The book explores the possibility of Human Engineering (HE) in a human-machine-environment system in the Indian industrial context. The term HE is not acknowledged among the industrialists as it deserves. The book provides a clear insight into the goal of HE which ensures a good fit between the workers and their job. It is less known that proper identification of the positive effects associated with HE and its intervention can result in reduction of workers’ musculoskeletal pain and discomfort, reduction of work load, reduction of working time, better working posture, increased productivity and improved working condition. The book is very much useful for academics, industrialists, operations managers, researchers and students. ..more


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Genetics and Molecular Biology in Crop Improvement
P. C. Trivedi
The physio-chemical basis of biological systems and the control of their development and interactions are being unraveled in spectacular advances in molecular biology. During the past few decades both basic and applied aspects of biotechnology have developed rapidly. Genetic engineering provides great promise for the improvement of crop plants. The successful application of biotechnological tools will require reliable, high levels of transgene expression and their stability over generations. The availability of cellular and molecular toolbox has opened up a plethora of prospects. This book provides an authoritative review account of many aspects of current interest and progress in the field of genetics and molecular biology in crop improvement that has been made in the recent past. Book includes 12 chapters, prepared by specialist and subject experts on different aspect of subjects. The major section includes articles viz. : Genetic improvement of sugarcane through non-conventional approaches; Potential of chloroplast simple sequence repeats in genetic analysis and crop improvement; Aroma, starch and shape of rice grain: A molecular prospective; Diversity analysis in Brassica juncea varieties by using morphological and molecular markers; Genomic and epigenetic perspectives of molecular and biochemical basis of Heterosis in plants; Methylomics and inheritance in plants: DNA and RNA methylation; Identification of the U-Triangle six Brassica species and three of their relatives based on chloroplast DNA; Molecular markers and their application : Foeniculum vulgare; Morphological and cytological studies on Morinda lucida; Effect of polyamines on seed quality parameters in aged seeds in radish; on Kala Zeera (Bunium persicum). This book is useful to researchers, molecular biologists, biotechnologists, plant breeders and teachers engaged in advanced genetics and molecular biology for crop improvement. ..more


 Price: Rs. 900.00
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Entrepreneurship Development in India
Dr. Sushil Kumar
This book has been brought out with new thoughts on actual process and practice of entrepreneurship which are based on five basic purposes: (i) evolving strategies to empower the people through enterprise development, (ii) strengthening the linkage between people and business support organizations, (iii) involving the researchers and scholars in the process of performance measurement system of entrepreneurial practices, (iv) designing, monitoring and evaluation of Entrepreneurship Development Programmes(EDPs), and (v) developing counselling skill. Research, education and trainings on entrepreneurship have become most relevant activities to prepare the people to participate in the entrepreneurial activities for generation of incremental wealth in the economy. In order to develop entrepreneurship, role of government is well defined in creating entrepreneurial culture and conducive business environment within the country. Business Support Organizations act as link between people and government by rendering their support services. In Chapter 1, purpose, need, importance, relevance and scope of entrepreneurship development are introduced. Objectives and hypotheses are evolved to undertake the task of writing this book in a defined direction and destination. Role of government policies and their review in implementing them in the field are explained In Chapter 2. In Chapter 3, problems and prospects in implementing Government policies and Entrepreneurship Development Programmes are addressed. This enables to set strategies for entrepreneurship development with emphasis on tribal region. In Chapter 4, Institutional network and support are focused. Role of implementing institutions are analyzed with a view to measure their efficacy for speedy development of entrepreneurship. In Chapter 5, entrepreneurial practices taking placed in the field by the people as well as promotional institutions are examined. Analysis on three factors viz, (1) People and their entrepreneurial mindset, (2) Projects (creation and management of ventures) and (3) Institutional support (implementation of the policies) are done. In Chapter 6, four hypotheses which are drawn and assumed for investigation are tested. In Chapter 7, final findings and conclusions are drawn on the basis of objectives and hypotheses. Models duly designed and developed for entrepreneurship development by the author are attached in annexure. In order to measure the performance and evaluate the activities of entrepreneurship development, several formats are designed. All these and newly developed formats are attached in Annexure. ..more


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English Language Teaching & Learning : Problems & Remedies
Adi Ramesh Babu
English is the most prominent language on the face of the globe and therefore English Language Teaching (ELT) is gaining a great popularity and significant place in academies all over the world. Accordingly modernization of teaching methods and theories are making it inevitable to furnish English language classroom with modern inventions of technological aids. The book gives an up-to-date overview of ELT and introduces language methods, concepts, theories and language acquisition research with wide examples. It is a conjunction of a variety of research minds that brought their innovative and creative thoughts together on sole subject English language teaching and learning. It also offers a comprehensive introduction to English language teaching, problems while teaching and learning English, the role of English teachers and non-native speakers in the teaching of English and learning, special needs in developing language skills, role of language skills and folk literature in learning language. The stream of research forwards touching on the usage of technology in ELT, development of speaking spirit and communicative competence in vernacular background students, local culture in the target language classrooms and the role of social media and so on. Chapters included in this book covers different topics such as use of technology and the role of newspapers and literature in ELT, communication skills, personality development courses, English language teaching methods and teaching techniques. It views with a critical eye the teaching methods, problems of ELT in rural India including suggestions and brings forth a few strategies in teaching and learning English that are not known so far. Teachers and researchers can find this anthology on ELT extremely useful in pointing out remedies of English Language Teaching. The unique nature of this work contents will interest professionals in applied linguistics and in ELT also.  ..more


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Empowerment of Indian Women
Sushil Kumar Goel
At present the great task before us is the task of nation building. This task cannot be achieved unless the women of our society share the work in an effective manner. The essential and indispensable contribution of the womenfolk can be expected only when they received qualitative education, employment & training and they got enriched, enlightened and empowered. Thus, education is essential to empower the women. The ultimate solution to wipe out the crimes against women is to empower them through education. Women empowerment aims at eliminating discrimination and challenging gender inequality. A high standard of learning and culture was reached by Indian women during the Vedic age. The idea of Indian civilization continued to flourish as India transcended its journey from Ancient to Medieval to Modern times. The book on “Empowerment of Indian Women” contains 9 chapters relating to various conceptual and qualitative issues on women’s studies. This book is very informative, intellectually stimulating and interesting. The need for such a comprehensive document was always felt in our country but was never fulfilled. With this book, the author has fulfilled this long-felt need by bringing out different aspects and dimensions of women’s studies, particularly in the Indian context. Hopefully, this document will serve as an essential text-cum- reference tool not only for professionals working in the field of education but to the policy planners and administrators as well. It will also be a useful document for the parents, community members and the lay persons. This book will be a valuable addition in any library for B.Ed./M.Ed./Diploma in Special Education/M.A. Psychology/M.A. Education/MSW/ M.Sc. Child Development /MA Women’s Studies/ MA Sociology/M Phil Women’s Studies /Diploma students in all Indian Universities. ..more


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Eco-Cultural Tribal Development
Meenakshi Soubhri
The tribal population is an integrated part of the biodiversity of the forest since ages. A large number of ethnic aboriginal tribes are there who live in and around forests in India. The tribes of India inhabitat different types of ecological setting and have adapted to these natural environments totally and completely. A culture - based development strategy for tribal enables new knowledge, skills, and attitudes to be most effectively and efficiently introduced within the frame-work of existing cultural patterns, institutions, values and human resources. Culture is a living entity, and to survive, it must not only functionally adapt for changing conditions but can indeed be at the vanguard of such change. A bridge is needed between development agents and tribal people to facilitate the transfer of information, skills and attitude-sets relevant to tribal development. Most of the rehabilitation schemes for the tribes have failed to yield desired results because of the cultural factors - some apparent, other subtle, but all critical to the absorption of the development programmes. The understanding of the culture phenomena and their integration for tribal development programme is indispensable. The tribal culture should be-viewed as a foundation rather than as a barrier to change. The relationship between culture and development goes very smoothly for the progress of tribes. Thus, taking into cultural dimension of tribal development not only means adding a spiritual dimension but also to include a dual reflection on both the logic of development and cultural progress of tribes.  ..more


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Diseases of Vegetable Crops and their Management
P. C. Trivedi
Vegetables crops are attacked by number of pathogens like fungi, bacteria, nematodes, viruses, as well as abiotic stress and other improper agricultural practices. Lot of information has been generated on disease management of vegetable crops, even after lot more needs to be done for its effective management. The present book “Diseases of Vegetable Crops and Their Management” compile the major diseases occurring on the commercially important vegetable crops along with the symptoms and management. This volume contains 12 chapters covering major titles as : An insight into diseases of vegetable crops and their management; Fungal diseases on vegetable crops; Tomato diseases and their management—A review; Characteristic features of infectious diseases and physiological disorders of tomato and its effective management strategies; Diseases of capsicum, their etiology and management; Important diseases of onion and its management; Management of soil borne diseases of vegetables by biocontrol agents. Book covers articles on : Nematode diseases of vegetable crops and their management; Bacterial diseases of vegetable crops; Some important viral diseases of vegetable crops; Yellow vein mosaic virus disease of okra and its management; Viroid and phytoplasma diseases of vegetable crops. Book covers diseases of vegetable crops like Solanaceous, Leguminous, Cucurbitaceous, Bulb Crops, Cruciferous Crops, Root Crops, Green Leafy Vegetables and many other vegetable crops. This book will become valuable to students, teachers, research workers is plant sciences, agriculture, breeders, applied biologists and knowledge will benefit to the farmers.  ..more


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Demographic Transition in India
Seema Sharma
Demography is the scientific study of population. Demographers seek to know the level and trends of population size and its components. They search for explanations of demographic changes and their implications for societies. The Indian demographic scene was undergoing a significant change. Although the country still continued to be in the explosive second stage of the demographic transition, yet the trends in fertility and mortality for the country as a whole, as also for its large parts, indicated a perceptible change. The faster decline in the fertility rate in comparison to the decline in mortality rate of the country was a significant development in this regard since the mortality rate in the country had already declined significantly. The introduction chapter of the book includes effects of population growth on economic development, socio-economic background of India and study area, it includes methodology and data base, objectives and chapter plan also. Chapter two Demographic Transition Theory includes theories those launched by various classical economists and demographers. On the other hand this chapter also includes some measures of main components of demographic transition. Chapter 3 gives overwiew of literature whereas chapter 4 discusses demographic parameters over the years, the parameters are Fertility and Mortality, Urbanization, Literacy and Sex Ratio etc. Demographic profile of the region is studied in chapter 5 wheres chapter 6 deals with fertility and mortality model and empirical results. In this chapter district-wise analysis has been done. Population policy (1999) of the state, needs of population policy and various aspects has been dealt in chapter 7 whereas Demographic Dividends and its Implication are discussed in the last chapter, where we can see the dividends in India.The demographic dividend is not an involuntary marvel, but it requires an integrated and cohesive policy framework in health, education and in labour sectors to reap this dividend and capitalize the window of opportunity increase which is stressing our resources and hampering economic growth. In the last overall summary & final cunclusion of the book is given.  ..more


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Consumer Behaviour
Purnima Sharma
Consumer behaviour is a dynamic and multidimensional process and reflects the totality of consumers’ decision with respect to the acquisition, consumption and disposition of goods, services, activities and ideas. Most of the marketing problems arise because the products and services and marketing programmes are not in harmony with consumer’s mind. The study of consumer behaviour tries to harmonise marketing programmes and strategies with consumer needs. In India, due to increase in diversity of population and the ever-expanding choices and freedom makes the study of consumer behaviour a must for the marketing function. The 21st century is not going to be happy with “consumer satisfaction” but is certainly with “consumer delight”. This book is an effort to pave for this paradigm shift.  The entire book is divided into six chapters. The first chapter explains the concept, significance, determinants and models of consumer behaviour. The empirical investigation for collection of primary data has been undertaken through a research methodology in the second chapter. The third chapter highlights the importance of psychological factors in consumer behaviour. The fourth chapter includes the role of personal factors. The fifth chapter incorporates the influence of social and cultural factors. The conclusion has been drawn in the sixth chapter. The book is useful to the students, research scholars, marketers, business firms and psychologists.  ..more


 Price: Rs. 1600.00
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Biotechnology in Crop Improvement
P. C. Trivedi
Breathtaking discoveries have been scripted in biotechnology in the past three decades. The global biotechnology industry is exploiting its limitless potential. This rapidly merging cutting edge technology is ushering novel changes in food and nutrition, security, healthcare, and more so in crop improvement. Plant breeding is a continuous process. And with the availability of new technologies, and certain new breeding techniques plant breeding has assumed new dimensions. The emergence of Nanobiotechnology has broadened the spectrum of crop improvement. The present volume is a compilation of 14 chapters written by eminent scientists who work on tissue culture, nanotechnology, application of biotechnology in crop improvement, production of therapeutically important biomolecules, genetic modification of crop plants etc. Detailed information on Plant tissue culture in India- concept to commercialization and researches on Aloe barbadensis: A Miracle plant added value to the book. Each chapter provides updated literature on the topics of both academic and research interest. With their unique and expert views the book makes an interesting reference material for researchers in Biotechnology in Crop Improvement. It is certain to become the standard reference for biotechnologists, molecular biologists, plant breeders, and teachers engaged in teaching advanced biotechnology pertinent to crop improvement.  ..more


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Bio-exploitation for Sustainable Agriculture
P. C. Trivedi
Sustainable agriculture is agriculture that is ecologically sound, economically viable and it conserves the resources such as soil, ground and surface water, minerals, petroleum and biodiversity. It also provides the needs of present generation without compromising the ability of future generation to meet their needs. To sustain the agriculture productivity, it becomes imperative to take care of soil health and environment as such. Sustainable crop production is only possible when the natural resources based on which the production activity depends should not be eroded or harmed in any manner. Organic farming is the wise answer to the aforesaid problems. The present book is a well documented comprehensive review of significant investigation on sustainable agriculture and environment. This book contain chapters covering major titles as : Plant growth promoting rhizobacteria: Their potential for development of sustainable agriculture; Transgenics for sustainable agriculture; Azolla : A wonder fern for sustainable agriculture; Role of mycorriza in sustainable agriculture; Recent trends in Nanocomposites towards sustainable environment; Bioresources: Valuable treasure of renewable and sustainable energy; Isolation, identification and characterization of Agrobacterium species from soil of effluent site of pharmaceutical industry for production of amidase; Market assisted selection: A new paradigm in plant breeding. This book is useful to researchers, agriculturist, farmers, plant breeder and teachers engaged in advanced study in sustainable agriculture.  ..more


 Price: Rs. 1100.00
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Biodiversity : Concepts and Conservation
B. B. HosettiS. Ramkrishna
Biodiversity is the backbone for Agriculture, Aquaculture, Animal Husbandry, Forestry and a host of other applied branches of Biology. Hence, it stands at the very foundation of development, especially in a rapidly changing world. Population growth has not declined to a desired level. Soil quality has already started deteriorating the world over. There is very little unplanted arable land left for further agricultural exploitation. Hence, new varieties of useful plants and new breeds of domesticated animals have to be constantly evolved for increased yield, desired lifetime, disease resistance etc. For example, by 2020, world demand for rice, wheat and maize is projected to increase by ~ 40% and livestock production by more than 60%. Such an effort to increase the quality and quantity of bioresources is possible only if we have adequate information and knowledge about their wild relatives, which form the genetic source for their further improvement through the biotechnological methods. The book Biodiversity : Concepts and Conservaton includes chapters on biodiversity and conservation strategies for various groups of organisms. The basic concept, what is biodiversity and its importance to humans is narrated in chapter one. Basic elements of hydrobiology and Ramsar wetlands are provided in chapter 2. The first Ramsar convention was held in the year 1972 in Ramsar city in Iran. In that convention it was discussed about the conservation of wetlands for the protection of aquatic birds. This aspect was contributed by Prof. Ramakrishna from Bangalore University, Bangalore. Chapter 3 deals with the conservation strategies for the coastal migratory wetland birds of Karwar district, Karnataka. This chapter is contributed by Prof. V.N. Naik and Roshan T. from Post Graduate Centre of Karnatak University, Dharwad. The butterfly and plant diversity of Daroji wildlife sanctuary, which is located in the arid scrub jungles of Ballary district is described in chapter 4. Prof. Muniswamy David and his team from Karnatka University have studied the fish abundance with reference to Indian perspective (chapter 5). Ischthyofauna of freshwater ponds of Shimoga area are studied by Prof. Venkateshwarlu and Prashant Kumar (Chapter 6). Prof. Usha Anandi and Mr. Sharat have jointly reported the abundance of ornamental fishes in the Adda Hole of Western Ghats in chapter 7. Awareness and conservation strategies for snakes of Midwestern Ghats are provided by Dr. Jagadish in the last chapter No. 8. This book with different aspects of biodiversity will help to decipher the knowledge and conservation of biological diversity in India.  ..more


 Price: Rs. 600.00
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Bharat mein Prashashnik Sudhar avem Sushasan
Janak Singh Meena
HINDI ..more


 Price: Rs. 1100.00
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Bharat ka Itihas avem Sanskriti (Prarambh se 1526 E tak)
Dinesh Mandot
HINDI ..more


 Price: Rs. 800.00
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Bharat mein Sanchar Madhyamon ka Udbhav avem Vikas
Anjani Kumar Jha
HINDI ..more


 Price: Rs. 475.00
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Bal Vivah Unmoolan
Tulsiram Nagar
HINDI ..more


 Price: Rs. 375.00
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Bal Manovigyan
M.P. Mathur
HINDI ..more


 Price: Rs. 600.00
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Awareness of Human Rights in Adolescents
Nivedita Paul
The objective of the book is to bring forth the awareness of human rights amongst the adolescents who are the future citizens of the Indian society. It is indeed the adolescents who will create and decide what is the actual value of these rights. With the awareness of their fundamental and human rights are the adolescents aware of their duties, too? This book is on to find out whether adolescents are really aware of their human rights and if they are aware how much they are adjusted in the society with regard to their culture and socio-economic status. It was accepted worldwide that promotion of human rights is the only way to world peace. So almost all countries framed laws to ensure and protect human rights of their citizens. Though next world war did not occur yet the target of peace could not be achieved within the territories of various countries. Worldwise terrorism has added fuel to this fire-destructive situation. This has proved that law or constitution alone can not protect the human rights of citizens. Now educationists have given a solution to this problem. They have suggested that human rights education might protect human rights of citizens all over the world. But this target can be achieved when human rights education becomes a compulsory part and parcel of B.Ed./M.Ed. and school curriculum. This book will be of special interest to non-governmental organisations, bureaucrats, sociologists and educationists, human rights activists and those general readers who wish to understand and be aware of wide ranging implications of Human Rights.  ..more


 Price: Rs. 500.00
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Ambedkar ke Chintan mein Manvadhikar
Dhramveer Chandel
HINDI ..more


 Price: Rs. 600.00
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Advance Reporting and Editing
Anjani Kumar Jha
HINDI ..more


 Price: Rs. 950.00
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Administrative Reforms and Good Governance
Janak Singh Meena
The year 1858 was a landmark in India’s 1107 as the political power was legally transferred to the British Crown from the hands of the East India Company. The first task of the new rule was, to appoint, Rickett to examine the then prevalent administrative system of India. Ricketts report, called “Report on Civil Establishments and Salaries” was submitted in 1866. The Department of Administrative Reforms was set up in March 1964 and was located in the Ministry of Home Affairs. It now operates on a wider area than before and seeks to effect improvement in administration on a large scale by shifting emphasis from mere economy and routine office procedures to administrative reforms in broader sense. The Government appointed a high-power Administrative Reform Commission (ARC) in 1966, with Morarji Desai as its chairman and on his becoming Deputy Prime Minister, K. Hanumanthaiya, took over from him. The Commission had submitted 20 reports making over 500 recommendations. The Second Administrative Reforms Commission (ARC) was constituted on 31.08,2005, as a Commission of Inquiry, under the Chairmanship of Veerappa Moily for preparing a detailed blueprint for revamping the public administrative system. This book is mainly focused on the impact of Politico-governmental changes on administrative system such as : • Administrative Reforms in India during 1991-2015 • Bureaucratic Reforms at Grass root level • Concept of Minimum Government and Maximum Governance • Human Trafficking in Rajasthan: Recent Surge and Administrative Loopholes • e-governance way to Good Governance • Untold Stories of Corruption in Janani Suraksha Yojana • Digital India: New Avenues to e-Governance • New Dimensions of Urbanizations in India : The Smart City – Concept & Challenges • The Participation of People and their Role in Good Governance • The Public Service Guarantee Acts and Time Bound Delivery System, etc. ..more


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Aadhunikta avem Mahila Shashaktikaran
Rukmani Meena
HINDI ..more

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