This book is a systematic depiction of psychological complexities of women entrepreneurs in purely work-set-up. For evaluation of these complexities special emphasis has been laid down on motivation, role-stress, coping, emotional intelligence and transactional styles of women entrepreneurs associated with different sectors.
Fundamentally this book is designed on research findings and personal experience of authors and entrepreneurs of manufacturing, trading and service sectors sine-qua-non. For in depth and wider understanding of these aspects new instruments have been improvised, established and enumerated.
Modest efforts have been made to explore and introduce the correlative effects and linkages of all these important aspects.
The present book will be of great help to many women entrepreneurs to provide them clear understanding of complexities of psychological profile of entrepreneurs and workers along with their surrounding of work schedule.
As the world grows and sees more and more women entrepreneurs coming to the light of the business and a need for understanding of their motivation coping styles, emotional intelligence is paramount. This book will be a step towards the direction of evolving “Superior Entrepreneurship” for future.
Entrepreneurship is always a fear for the impact of fluctuation in economic state. In current time of economic recession the book becomes even more relevant with the state of challenges being faced by entrepreneurial commerce.