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Electronic Media and Broadcasting
P. K. Menon Electronic Media and Broadcasting (ISBN: 81-7910-145-2)

Price: Rs. 700
ISBN: 81-7910-145-2
Availability: Yes
Published in 2006
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This book has been written specially for career-oriented professionals keen to make a success of themselves in the field of broadcasting and the electronic media. Both are hi-tech professions and need a high level of professional skill. This book attempts to provide guidelines to develop that skill by providing a basic understanding of the concepts involved and detailed explanations of the technical foundations required. Not only that, this book will enable readers to acquaint themselves with the day-to-day realities of practical work in the field and the changes that are developing every day with the advance of technology. The chapters are therefore aimed at those planning a career in the electronic media and broadcasting and also those who are already in the profession and want to improve their professionalism. It will thus be beneficial for all those interested in carving a name for themselves in television, radio or the Web. The chapters include: —Public Service Broadcasting: An Introduction —Principles of Public Service Broadcasting —Early Visions of Public Television —Political Economy of Mass Media —BBC and its Funding —Deconstruction of Public Service Broadcasting —Funding and the Politics of Programming —Broadcasting and New Technologies —Satellite Television —Democracy and the Future of Public Television —Bibliography —Index


P. K. Menon

P. K. Menon


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